Thai tourism group in ME marketing push

The Tourism Authority of Thailand (TAT) Dubai Office has conducted a number of marketing activities to build confidence among tourists and the tourism industry in the Middle East amid inquiries over the current political demonstrations in Bangkok.
During this week, the TAT Dubai Office and the Europe, Africa and Middle East Market Division organized a road show to Tehran and Isfahan, Iran, from Jan. 13-15 to provide “as it happens” information with fast facts for travel agents and members of the media about the current political situation in Thailand.
A familiarization trip to Phuket and Phang-Nga, which began on Jan. 19, will continue till Jan. 24.
The office also announced the launch of the new Amazing Thailand. It began with the people advertising campaign during its other road show to Manama, Bahrain on Jan. 14.
It also revealed the plan to organize more marketing activities in the market during this year, including a pre-ATM (Arabian Travel Market) 2014 road show, a Thai Food Festival and joint promotions with Gulf Air.
Thawatchai Arunyik, governor of TAT, said: “TAT marketing activities in the Middle East for 2014 will remain largely unchanged. During both recent road shows, travel agents and members of the media seemed to understand the current political situation in Thailand, but hoped that it would not be prolonged.”