Giordano opens flagship store in Pakistan

Giordano, a global apparel brand known for its everyday wardrobe essentials, inaugurated its concept flagship store at Dolmen Mall, Clifton in Karachi, Pakistan. A special celebration took place attended by over 500 guests, media, bloggers, fashion models and local celebrities.
The new store adds to the existing Giordano store in Dolmen Hyderi and on track to open three more stores in Karachi and Pakistan this year.
“Today we celebrate a significant milestone for Giordano here in Pakistan with the opening of our new flagship store, which signals the new design direction for Giordano stores in Pakistan and nearby region in the Middle East, Central Asia and even Africa,” said Ishwar Chugani, MD of Giordano Middle East FZE and executive director of Giordano International.
The store, located in the Dolmen Mall, Clifton, one of Karachi’s favorite shopping and entertainment destination, redefines simplicity and embraces classic, polished and refined design. Space is maximized for product displays and customer interaction, including wider entrances and larger, more comfortable fitting rooms.
Wood accents have been added to increase the feeling of warmth and natural space. Energy-efficient lights enhance the customer experience while minimizing the store’s carbon footprint.
Following two decades of consistent brand growth in the Middle East and with 260 stores operating including in Central Asia, India, Pakistan and Africa, Giordano has planned an aggressive expansion and will roll out the new design concept shop across all Giordano stores in the region.