Axiom set for ‘best ever’ year

Axiom has revealed that business is thriving and that its service enhancements and diversification plans are continuing apace.
Axiom last year achieved record sales of AED8 billion and CEO Faisal Al-Bannai is confident that landmark will be surpassed in 2013.
“2013 has been a whirlwind of business activity for axiom, and we are well poised to deliver our best ever year,” said Al-Bannai.
“Not only are we delivering a best-in-class retail experience, but we are also continuing to diversify wherever we feel we can add value and innovation,” said the CEO.
“We have big plans moving forward with a host of industry-changing announcements due, as well as the phased roll out an extensive rebranding campaign,” he added.
Twenty-one stores opened in 2013, and customer footfall has increased by 23 percent.
During the past year, axiom recruited 300 new employees, which is a hiring increase of 37.7 percent on the 218 that joined the company in 2012.
The company now boasts over 2,500 employees, operates more than 600 retail points and reaches in excess of 4,000 points of sale across the Middle East, making it by far the region’s leading mobile retailer and distributor.
The company has also been busy implementing store enhancements throughout the region.
New initiatives include dedicated tablet and smartphone demonstration zones, LCD networks to highlight key offers and improve customer interaction, as well as a dedicated brand ambassador program to strengthen the customer-product/service relationship.
The axiom brand has also been strengthened by new distributor relationships with leading brands such as Huawei, Belkin, and Lenovo and, in June, it joined forces with BlackBerry to open the smartphone icon’s first flagship store in the Middle East at Dubai Mall.