ALJ upbeat as Toyota Corolla shatters records

ABDUL Latif Jameel (ALJ) has launched the 11th generation of Toyota's record-breaking Corolla model. With 47 years of success and close to 40 million sales in the world behind it, the new Corolla reflects a bolder and more dynamic vehicle, which will redefine consumer perceptions about this iconic sedan.
Adel Ezzat, MD, Toyota marketing operations, Abdul Latif Jameel (ALJ), said: "The Corolla has been a record breaker from its introduction in 1966. When the first Corolla rolled off the production line, it was witnessed by 1.3 million Japanese.”
He added: "Today an unbelievable 80 percent of all Corollas made between 1986 and 2006 are still on the road.”
Due to the success of the Corolla, he said ALJ is a pioneer of motorization in the Kingdom through its legendary partnership with Toyota Motor Corporation (TMC) that has lasted more than half a century.
No other model has reached the 10 million production mark faster than the Corolla, hence the 11th generation was launched in a manner that befits its rank. The new Corolla 2014 was launched in an event that was attended by record breakers such as Billy Wingrove, who holds two Guinness world records and is the first freestyler to be signed to a professional Football Club (Tottenham Hotspur FC).