Switzerland Tourism names new GCC director

Switzerland Tourism Organization has announced Matthias Albrecht to be its new director in the Gulf states, where he will consequently be succeeding Jorg Krebs, who took over the role of country manager in Germany and director of Central and Eastern Europe in April 2013. Matthias Albrecht studied business economics at Zurich Institute for Applied Sciences, specialized in marketing, CRM and e-business.
Additionally, Matthias possesses in-depth knowledge of the tourism sector and has years of experience in management. Since June 2010, Matthias Albrecht has been working at Switzerland Tourism as district manager in Frankfurt. Prior to that, he worked in sales for United Airlines and South African Airways. He also was the MD of Swiss Airlines, sales manager at Malaysia Airlines and was the owner of the travel agency abflug.ch.
With him, Switzerland Tourism will endeavor to continue preserving and enriching the achievements it has accomplished throughout the past ten years in the region.