McDonald’s, Western and Southern regions, has launched this year’s annual Ramadan children’s charity book campaign, designed to encourage reading among children, promote family time together and raise funds for worthy local charities.
McDonald’s in key GCC markets expects to sell and distribute almost 200,000 of its charity books to children and their parents who visit its restaurants this Ramadan.
This year, four new titles have been developed especially for McDonald’s for the holy month; all are designed to provide children with valuable life lessons, encourage good manners and instill values which reflect the spirit of Ramadan.
The four new books — compassion, courtesy, compromise and open-mindedness — are now available for a limited period in all McDonald’s restaurants across Western and Southern regions.
McDonald’s hopes that the books, which have been developed in collaboration with leading Middle East publisher Academia Publishing, will nurture a love of reading among young children and encourage families to spend time together this Ramadan – reading and talking.
As a significant added benefit, the full cover price of every book sold during the Holy Month will be donated to “Friends of Jeddah Park”.
Yousif Abdulghani, managing director at McDonald’s Middle East and Africa, says: “The love of books is something that provides children with a really valuable start in life; fostering an inquisitive spirit, nurturing a love of language and providing the ability to visit new places using just your imagination.
Today, as we spend more and more time in front of screens and tablets, we risk losing the joys that books can bring.
“With our Ramadan Children’s Charity Book campaign we want to address this issue, and help bring families together over a shared love of reading.”
Abdulrahman Alireza, GM, Reza Food Services, said: “Ramadan marks a time for giving, for reflection and for considering those less fortunate than ourselves. That is why we are proud to support ‘Friends of Jeddah Park’ through this campaign.”
McDonald’s charity books campaign speaks volumes
