ICONIC’s new store opens in Dammam’s Othaim Mall

Sending temperatures soaring this summer is fashion and lifestyle destination ICONIC with the launch of its new store at Othaim Mall in Dammam.
Located on the 2nd floor and inaugurated on May 29, the new store takes inspiration from the brand’s campaign that revolves around the "Fashion Different" concept. The store was opened by Bharatesh Suvarna, COO, Eastern Province, who was ecstatic at the launch of the 4th ICONIC store in the region. He said: “It is yet another milestone in our endeavor of providing retail destinations to our customers in the Eastern Province. The newly launched store exhibits the latest format and style; the store will encourage customer engagement and easy shopping.”
To mark the opening, the store has an offer for all Shukran members who visit during the first 15 days of its launch. On a minimum spend of SR 150, members will get a voucher worth SR 30 absolutely free to spend only at this store with a validity till June 30. For consumers who are not part of the Shukran program, they can register themselves and avail of the offer.
Speaking on the store opening, Raza Beig, CEO Splash & ICONIC, said: “Our aim is to provide our fashion savvy consumers, both Arabs and expatriates, with unmatched choices both in terms of style and trends. Othaim Mall is a strategic location for us as it is not only well-established but offers varied retail opportunities, making it an attractive location for a complete shopping experience.”
ICONIC’s collection caters to men, women and kids, while also providing a separate section for abaya’s and jalebiyas keeping in mind the market’s cultural diversity. With a vast selection of trendy merchandise available in custom-designed departments, the store also houses niche and cult brands such as UCLA, Lucy in the Sky, Philosophy and Turk & Fillmore. To complement the fashion selection, a wide array of footwear is available for both men and women while the accessories section is a haven for accessory enthusiasts.