BMW 3 Series remains best seller in region

IN A CROWDED, competitive market, the recent performance of the BMW 3 Series is testament to the old adage that form is temporary, class is permanent. Sales results for the sixth generation of this sporty and dynamic model launched in the Middle East a year ago reveal that there is no sign of slowing down the world's best-selling premium car.
On a global level, the BMW 3 Series remains BMW's best-selling model accounting for 26 percent of the company's global sales. In 2012, every fourth BMW sold was a 3 Series.
In the Middle East, the success story continues with the BMW 3 Series consistently among the company's top-selling models. Lebanon was one of the largest Middle East markets in terms of BMW 3 Series sales in 2012, which saw the model grow in popularity by 128 percent. In Qatar, sales increased by 51 percent. Saudi Arabia was another successful market, with a sales increase 33 percent, Abu Dhabi with a 14 percent increase, Bahrain with a 9 percent increase. and Kuwait with 7 percent increase.
A large part of the sixth generation 3 Series success can be attributed to the blend of sporty design and the constant evolution of its features, ranging from powerful design elements to advanced drive and chassis technology. The model maintains the traditional design features of the BMW brand while combining sporting elegance with iconic styling.
The 3 Series is the first BMW model to be available with three different lines: Modern, Sport and Luxury — the three distinctive design personalities for the exterior and interior. Within each line, customers can choose a number of exclusive finishes and equipment variants to suit their taste, allowing a unique level of personalization.
Customers also get to choose from four powerful TwinPower Turbo engines ranging from the four-cylinder 316i, 320i, 328i and the six-cylinder 335i. All engines come with an eight-speed automatic gearbox and TwinPower Turbo technology, offering more EfficientDynamics technology to make the 3 Series more fuel-efficient.
When inside the new BMW 3 Series, passengers have noticeably more space due to the extended chassis, while being surrounded by refined luxury and state-of-the-art in BMW technology.
Drive and chassis technology have always been key areas of expertise for the brand, and agility and driving dynamics remain outstanding attributes of the new BMW 3 Series.
The sixth generation is therefore perfectly placed to not only preserve the BMW 3 Series’ iconic status, but also to enhance it. The 3 Series has sold 13 million cars since its launch in 1975, proving that it has a winnable formula that will no doubt add to its success story.