Al-Nahdi promotes new identity

Al-Nahdi Medical Company, a leading Saudi healthcare provider and the largest chain of pharmacies in the Middle and North Africa, unveiled its re-defined identity in the Saudi market in the presence of CEO Bandar T. Hamooh, Hosam Alqurashi, senior director of marketing and external affairs, key business VIPs and members of the press at the Hilton Hotel in Jeddah.
The new identity reflects the company’s responsibility towards the individual and society in all aspects related to health and beauty that calls for new hope and brighter future to service its customers and partners across the Kingdom.
Bandar Hamooh, CEO and a board member of the company, said the new identity restates on the company’s affirmed trust with its customers and partners ensuring and promising to provide the best in health and pharmaceutical care to service the local community.
“The new identity and logo goes in line with the company’s vast expansion across the Kingdom especially that we are proud to say we are the largest and leading healthcare provider in selling and distributing medicines, children accessories and medical equipment in the Middle East and North Africa,” said the CEO.
“The rebranding came 25 years after providing our valued customers with hope, a philosophy that we have always endured, and unfolds with the company’s ongoing strategy, maintaining the leading position in the Saudi market and adopting the highest level of professionalism in servicing our community with a solid identity and fresh logo,” he added..
Hossam Alqurashi, senior director of marketing and external affairs at the company, said: “This phase is a new stage in the company’s lifeline- it provides a stronger motive to continue applying our company’s vision and ambition in delivering a new hope and better future to the healthcare and pharmaceutical industry in Saudi Arabia. The quality medicines and supplies are managed by professional and qualified staff, integrated by our fleet of technical and logistical support, something unique to the company.”