Sigma Paints expanding links with Saudi partners

Sigma Paints Middle East, a leading regional paint manufacturer of architectural, protective, marine and packaging coatings, held its annual dealer seminar in Bahrain.
It focused on the architectural coatings retail network in Saudi Arabia.
The seminar is an integral part of Sigma Paints’ continued efforts to strengthen its ties with its partners in KSA, bolstering a relationship built on mutual trust and benefit.
Sigma Paints showcases its latest range, such as the Sigmulto Funoun, through presentations from keynote speakers focusing on the latest products and services.
The seminar was also an opportunity to introduce new products and services such as new decorative high-end finishes as well as products specifically tailored for floor coatings and textures among others.
Antoine Lejuez, marketing manager for Middle East, commented: “The dealer seminar helps in spreading the company’s product reach and penetration, thereby facilitating a smooth and uninterrupted distribution and supply chain arrangement, in addition to boosting sales through a clear highlight of Sigma product and service features.”