Come and taste caviar free in Riyadh

Caviar enthusiasts are invited to have a real taste of this delicacy at selected shops in the Saudi capital free of charge.
Riyadh, the key business hub of the GCC countries, has been a center for caviar enthusiasts for many years.
Golden Caviar CEO Abdullaziz Al-Jowai’ai said many people do not know much about caviar. It is mostly viewed as a delicacy for the rich and has no health benefits.
He said he was inspired to invest in caviar after reading a report in an international magazine in 2002.
“I started gathering information about caviar, but I faced negative reactions from friends as they seemed uninterested in the whole idea,” he said.
“My friends and I began contacting caviar companies all over the world, and for a whole year we got no response, until one day a Russian company finally responded and supplied us with caviar,” he added.
The business started growing after advertising in a Saudi newspaper, and sold out in a short period of time.
The first caviar exhibition in Riyadh took place in 2007 and has continued to grow year after year.
Jowai’ai says his caviar was served at King Abdullah's dinner table when he hosted US President Barack Obama in 2009.
He said he published the first ever Arabic book on caviar, which could be translated into other widespread languages such as English and French.
He said he plans to produce a caviar-taste perfume destined for the more affluent. Indeed, a contract with a perfume-producing company by the name of “Golden Caviar” has been signed.