Family housing exhibition kicks off in Riyadh

Maskan 2013, the First Family Housing Exhibition (FHE), began here this week at the Nayyara Banqueting and Conferences Center.
The FHE will be the first platform to exhibit and market residential projects for financing homebuyers, interior designers, furniture manufacturers and stores.
The venue will provide opportunities with the participation of important real estate development companies. Emlak Concept, originally a Turkish company specialized in “Land Development and Real Estate Marketing,” will have its own booth where real estate investments in Turkey will be on offer, the organizers said.
Emlak Concept is unveiling international investors opportunities to invest n profitable real estate projects in Turkey in general and Istanbul in particular. Together, with a Saudi partner, Tarek Alkasabi and his company CERB, Emlak Concept, has set up an office in Faisaliyah Tower, Riyadh, to facilitate investments in Turkey by Middle East and GCC businessmen.
The biggest change internationally is the emergence of Turkey as one of the top four markets for capital appreciation and the third ranking among the emerging countries selected for respondents’ investment dollars. This explains why Istanbul was selected last year as the most attractive destination for overseas investors.
“So we are trying to boost this cooperation,” he said. We want to see these people investing and buying properties in our country.
Istanbul is attractive in terms of prices compared to Europe and almost 50 percent cheaper than Europe. So investors compare it with Paris, Amsterdam, London and Zurich, Eren said,
He said his company was “established for two main activities, one of them for land development from scratch until we finish the project on a turn-key basis. And there are over a 100 million projects. And the other one is just marketing and selling our services plus very reliable service project in Turkey.”
To maintain its track record, Emlak Concept will work with developers, contractors, property owners, and public agencies to develop land and market real estate. They will also manage zoning, designing and construction; evaluate real estate assets; Identify competitive market factors; conduct location analyzes; evaluate the financial feasibility of projects, and devise action plans for time-bound implementation of projects or investment programs.