Landmark Group marks entry into sports retail

Landmark Group, the region’s major retail and hospitality conglomerate, has announced its maiden venture into sports retail with the launch of Sports ONE, a full spectrum sports concept catering to a myriad of consumer groups.
Sports ONE will showcase dedicated sections for sports merchandise like soccer, racquet sports, basketball, bikes, skates, home gym equipment and indoor and table sports, delivering a product assortment of over 100 quality brands to the Riyadh market.
The brand will also offer a vast portfolio of apparel and footwear goods for men, women and kids, which will include specialized products for running, training, basketball, tennis, swimming and other sports.
The brand began its retail journey on the Dec. 26, with the inauguration of two Sports ONE multi-brand, multi-category and large format retail stores of 15,000 sq. ft. retail space each at Al Qasr Mall and King Abdullah Street in Riyadh.
Speaking at the launch, Neelesh Bhatnagar, CEO, Landmark Group KSA, said: “The Landmark Group constantly researches to identify potential categories to create a new offering for our consumers. We realized that there was a strong need for a sporting goods concept, offering comprehensive product assortment at value driven prices and this gave birth to our newest concept Sports One. There is a huge focus on sports related events and activities, in the region and we expect the industry to grow phenomenally in near future.”
Some of the other exceptional customer-centric value service offerings at Sports ONE include GAIT analysis for recommending correct footwear, racquet stringing and weight balancing, printing and embroidery services and in-store bike repair apart from delivery and installation of home gym equipment.
Shivam Goyal, business head Sports ONE, said: “Backed by strong sourcing capabilities of the Landmark Group, we have created a very comprehensive merchandise mix by bringing products from all corners of the world to Sports ONE customers.