The Department of Tourism and Commerce Marketing (DTCM) in Dubai will organize a Midnight Marathon, a unique running event, at Burj Park, to position Dubai as tourism safety destination.
To be held at midnight, the first of its kind athletic event in the world will highlight the safety and sociability of its community, as an unparalleled urban enclave for business, leisure or long-term living. Khalid Bin Sulayem, Director General – DTCM, said the Dubai Midnight Marathon is a proclamation to the world of the safe, secure and positive environment that citizens and visitors of Dubai enjoy as per Sheikh Mohammed's strategy on safe Dubai.
“Chosen a befitting time to mark its commencement on 12.12.12 at 12 midnight, Dubai Midnight Marathon is to be an integral part of the Dubai Calendar of events in the future.”
Bin Sulayem said the fun run will be held on the 13.12.12 from 6 p.m. onwards. The come alive with music concerts and celebrity events at the Burj Khalifa Park.
“The Dubai Midnight Marathon is conceived as a global event, which will be flagged off with a 3.2 km fun run for the public in the inaugural edition whereas the fun run will be held on the 13.12.12 starting from 12 midnight.”
Bin Sulayem said the full-length marathon will see the participation of world-renowned professional marathoners in the coming years. “However, the event is open to only the first 12000 who register.”
Eyad Abdul Rahman, Executive Director of Business Development Media Relations – DTCM, said Dubai Marathon brings together the diversity of population to celebrate the safe environment, cosmopolitan outlook, active lifestyle and glorious venues of Dubai. “And what could showcase these better than a midnight run in the city that stays awake for its people, round the clock.”
Shaikha Ebrahim AlMutawa, Director, Business Development – DTCM, said the first ever Dubai Midnight Marathon is one of the sustainable initiatives of the Dubai Green Award Program promoting Dubai as a tourism safety destination.
“We are targeting Dubai community as full day program set for the family. “There are activities areas which can accommodate up to 8,000 people at once, and stage performance includes local and international performers who will start at 6pm up to midnight.”
AlMutawa emphasized that the official stage program will start at 8pm, and then it will be followed by the fun run which will end by 12 midnight at the Burj Khalifa Park. “DTCM is fully geared up with an all-inclusive marketing plan to promote the event and encourage participation in the fun run.”
Majid Al Marri, Director of Hotel Classification Division – DTCM, said that the DTCM, in collaboration with the UAE Logos, will be breaking the Guinness records for organising the biggest eco board in the world which will be in Burj Park.
"The biggest inflatable billboard system in terms of the maximum number of logos in one billboard" which will be approved by the Guinness World Records Organization, the board sign is 10meters height, and 100 long, works by inflating system, and made from eco friendly materials that can be moved and used in many places without harming or damaging the environment,” he said, noting that all the DTCM events and activities are in support to sustainability and green concept in the market.
Dubai to hold Midnight Marathon
