L'Azurde offers new gold and jewelry collections

L'Azurde group announced the launch of its new collections yesterday in Riyadh. The launch included an exclusive viewing of the four spectacular collections for Fall/Winter 2012 to business people and other invitees.
The new 18- and 21-carat pieces in the stunning collections carry non-traditional designs that resemble international styles, albeit with an oriental touch. It is introducing innovative pieces of sets, bracelets and rings produced using the company's latest technologies in the jewelry industry.
Stemming from this collection, L'Azurde has excelled in embodying designs that have superior craftsmanship and are beautiful at the same time. These collections rival the latest international fashion trends and are set to suit every woman's aspirations. L'Azurde has transformed gold from a precious metal into unique pieces that holds a woman's greatest memories and reflects amazing emotions, becoming an essential part of a woman's life and a gift expressing meaning of love, happiness and loyalty.
Selim Chidiac, CEO, L'Azurde said: "L'Azurde uses the latest technologies in gold craftsmanship to achieve a feel of luxury and sophistication to the designs while maintain a light weight so that the collection is accessible to everyone, in particular to the youth who desire an engagement ring and bride's jewelry.
Chidiac added: "Today L'azurde has become an international brand, noted for its creative designs and product quality. All these great achievements are attributed to innovative technology, excellent craftsmanship, great creative energies, in addition to the high level of research and development adopted by the company with the help of the latest global technologies. One of these technologies is the new 'Electroforming' method, which allows the production of beautiful 3 dimensional pieces with a very lightweight. L'Azurde also utilizes "WS" and "Caption methods," two leading edge technologies. Ayman Al-Haffar, executive GM, L'azurde, said: "The collections were inspired from the romance and beauty of fall and winter."