Brioni opens new boutique in Riyadh

Brioni has celebrated the opening of its first boutique in Riyadh with an exclusive event, strengthening its presence in Middle East.
The store, which is inspired by Brioni’s architectural design concept, is spread over 300 square meters on one of the most important streets in the hub of the city.
With its exclusive layout, the store is designed using advanced and innovative materials as laquer, brass, bronze and parchment, which are aesthetically connected with internal furnishing.
The unique facade “breeze soleil” creates also a sophisticated architectural lighting effect involving the sun in the construction of the layout.
The stairs made of travertine connect the boutique space with the VIP Room.
“We are very proud of the opening of our first boutique in a nerve center, as Riyadh is the business heart of Saudi Arabia,” said Brioni’s CEO Francesco Pesci.
“We are very focused, in fact, in developing our retail operations in the Asian continent than we consider very significant for our business and where we would love to open the doors of our tailoring exclusivity to Arabic gentleman,” said the CEO.