All-new Hyundai Santa Fe embodies ‘Storm Edge’ design concept

Mohammad Yousuf Naghi Motors Company (MYNM) launched the all-new Hyundai Santa Fe 2013 at Jeddah’s Auto Mall. MYNM’s Vice President Hazm Jamjoom witnessed the event with a number of automobile specialists and other invitees. With its core product concepts being Refinement, Smartness and Practicality, the all-new Santa Fe is set to be a hit in the SUV market, offering a whole new class of luxury with its differentiated design, cutting-edge technologies and practical use of space.
The Santa Fe will continue the solid brand heritage of the automaker›s most representative SUV model, which is entering its third generation. The previous generations of Santa Fe have already proven popular with customers in the Middle East, with more then 87,273 units sold since the model made its debut in 2000. The Santa Fe has also achieved worldwide cumulative sales of 2.56 million units since its 2000 launch.
Tom Lee, head of Hyundai Middle East›s Regional Headquarters, said: The all-new Santa Fe reinforces Hyundai›s commitment to produce premium cars. We think that the new generation Santa Fe will not only appeal to existing customers in the region with its fresh design and improved levels of standard technology, but will attract a new range of Middle East buyers looking for a stylish, premium and authentic SUV.
Premium features are not just limited to Hyundai’s luxury line up. These can also be seen in the Santa Fe.
Based on Hyundai›s design philosophy, Fluidic Sculpture, the new Santa Fe adopts its own design concept called «Storm Edge,» which captures the strong and dynamic images created by nature during the formation of a storm. The design adopts the hexagonal grille that has become a Hyundai trademark all the new products being introduced by the Company now in addition to a two-tone voluminous bottom car body and wider front and rear bumpers, creating a futuristic and urban-style SUV image.