eXtra opens store in Sakaka

United Electronics Company (eXtra), Saudi Arabia's fastest-growing consumer electronics and home appliance retailer, has announced the opening of a new store in Sakaka. The company's first outlet in the northern Al-Jouf Province increases eXtra's Kingdomwide network to 26 stores.
Located on King Abdul Aziz Road in Al-Safa district, beside the Fountain Roundabout, the new store will serve a population of approximately 250,000.
"The opening of our store in Skakka significantly strengthens our presence in the north of the Kingdom and brings us a step closer toward our goal of having up to 40 stores across Saudi Arabia by 2015," said Mohammad Galal, CEO, United Electronics Company (eXtra). "As our first store in the Al-Jouf Province, the new store will extend the eXtra brand promise of offering the widest range of products, at the best prices, coupled with unique services, to hundreds of thousands more people in the Kingdom," he added.
In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success. The company was recently voted by one of the Kingdom's leading economic newspapers as offering the Best Retail Working Environment in the Kingdom.
More than ten million shoppers visit eXtra's stores annually, making it one of the fastest growing companies in the Kingdom, according to the recent ranking by SAGIA. Offering over 12,000 different products, including an enormous range of leading international brands, eXtra ranks first in terms of the number of stores and products it offers in Saudi Arabia.