Qatar Airways and the Qatar Olympic Committee have announced a strategic partnership with the national airline named official sponsor of the Qatar Olympic Team.
Twelve Qatari athletes are set to compete in the London Games this summer, thus making up the biggest ever contingent of local stars to participate in the world's biggest sporting event.
The Doha-based carrier will provide a fitting send off to the athletes as they prepare to join thousands of sporting stars from across the globe for the 30th Olympiad in the British capital.
The Qatari athletes are, between them, competing in four key disciplines — shooting, swimming, table tennis and athletics — during the two-week event between July 27 and Aug. 12.
The partnership between the two local organizations was signed by Qatar Olympic Committee Secretary General Sheikh Saoud bin Abdulrahman Al-Thani and Qatar Airways' CEO Akbar Al-Baker at a press conference held in the Qatar Olympic Committee headquarters in Doha.
"I would like to express my thanks to Qatar Airways, like other leading national companies, in supporting the sports sector in our country in a big way," said Sheikh Saoud.
"As we meet with Qatar Airways today, preparing to head to London with our athletes, this sponsorship will further demonstrate that one of the biggest companies in Qatar is committed to backing our athletes to achieve great success next month."
Al-Baker said that supporting the Qatar Olympic Team fitted well in the airline's overall strategy to back key sporting events, especially those that focus on local talent.
"In just over a month, 12 young men and women from our country will compete for national glory in London," said Al-Baker.