Nishimae, Honda president for Europe Middle East, North Africa, Eastern Asia and Australia, inaugurated the showroom on King Abdul Aziz Road near the Marine Science roundabout together with Mohammed Abdullah Hashim, managing director of Abdullah Hashim Company. 
Senior Executives from Honda Motor Japan and Abdullah Hashim Company were also present.
"The north Jeddah location is a strategic move," said Shakeeb Haider, general manager of Honda SBU — Abdullah Hashim Company.
"With growing Customer confidence in Honda cars and our presence in northern Jeddah,  is very important as the area is fast expanding" he pointed out.
“We at Abdullah Hashim are working to bring a convenient Service Center in the area soon to cater to our customers in the area to meet our precious customer demands" Haider said
"We match Honda's standards that are among the world's highest by steadily developing and investing in our integrated sales and services network" he said.
With the of new facility Abdullah Hashim-Honda now operates 16 Dealerships in addition to its sub dealer network serving its valuable customers throughout the Kingdom.