Savola growing in strength

Savola Foods Arabia Company launched Al-Arabi Best Fry vegetable oil in a new look.
The Kingdomwide launching ceremony was held at Gharnata Mall in Riyadh in the presence of a large number of officials and the public.
Famous Moroccan artist Nuruddin Banu Waqas was the special guest at the launching ceremony.
He drew the picture of the new bottle of Al-Arabi in an innovative way drawing attention of the audience.
As part of the program, a wide variety of competitions and fun games were held, and prizes were distributed among the winners.
Banu Waqas participated in a similar launching event held at the Red Sea Mall, Jeddah.
He will also tour major cities across the Kingdom as part of the product’s promotional campaign, according to a press statement of Savola Foods Arabia.
The product’s specifications include specially refined cholesterol-free pure vegetable oil, ideal for frying purposes.
Savola Foods Arabia belongs to the Savola Group, one of the most successful and fastest growing multinational food companies in the Middle East.
The group is a Saudi public listed company and one of the largest diversified conglomerates in MENACA region (Middle East, North Africa and Central Asia).
It was ranked 15th among the top 100 Saudi companies in a 2012 report published by Al-Eqtisadiah business daily on Saturday.
The group was established in 1979 with an initial capital of SR 40 million and grew significantly in subsequent years to SR 5 billion.
It has a wide portfolio of businesses including three core sectors (foods comprising of edible oils, sugar and noodles/pasta, retail and plastics).
The group also has significant investments in leading publicly listed Saudi companies, investment funds and real-estate businesses.