New beauty experience with Body Shop

The Body Shop, one of the 21st century’s most iconic and pioneering brands, is launching an aspirational new beauty movement that will inspire and engage customers for generations to come and transform the boundaries of beauty. Called Beauty With Heart, this new beauty movement will mobilize new generations of consumers to join forces as a community of activist-minded beauty devotees.
Beauty With Heart places unprecedented emphasis on a beauty experience that is much more than skin-deep.
Through its new movement, The Body Shop is putting a very human stamp on beauty, empowering consumers the world over to not only look good but to feel good and do good through using the brand’s products.
It’s this powerful combination that gives consumers the confidence to express themselves with attitude and infectious energy.
Sophie Gasperment, executive chairman, The Body Shop, said: “We know that our brand delivers more than beauty; our products truly contain heart as well. Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”
Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand
Advocate for The Body Shop, Lily Cole.
With skincare, make-up, body care and values center stage, Pulse creates a unique and memorable experience that engages, educates and informs. An innovative range of products inspired by nature, bursting with sensorial ingredients that tell a rich human story and additional in-store campaign-led events will capture the imagination of customers to actively participate in The Body Shop community, aiming to make the world a better place. Pulse is where activism, beauty and community collide.