Redtag celebrates a landmark

The Redtag Group, which opened its first store in Saudi Arabia in 1996, has good reason to consider April 3, 2012 as a very special day. Because it was on this day that the group celebrated the opening of its 50th store at the busy and bustling Sultana Plaza in South Riyadh.
The huge store offers the latest fashions for men, women and children of all ages as well as an extensive selection of home ware at budget-friendly prices.
Inaugurated by Fahad Al-Amri, Kamil Al-Shammasi and Bader Saud Bader, the sprawling store spread over an area of 690 square meters is a fitting testimony to the vision and dynamism of the Redtag group.
From the very beginning, the group’s philosophy of offering exceptional value at an affordable price has favored its rapid expansion in the Kingdom to make it a 50-store chain in a relatively short span of time.
Ernest J. Hosking, CEO of the Redtag Group, said: “All of us at Redtag are proud of reaching our 50th store milestone at Sultana Plaza, but we are not stopping here! The opening of our 50th store clearly proves that Saudi customers welcome our belief that great value can be obtained at an affordable price and we plan to give them even more. The Sultana Plaza store will showcase our best collections, thereby allowing our esteemed customers to pick up the latest fashion wear and home ware at very affordable prices. They can also expect to see new collections in the store regularly and frequently.”
Shehbaz Shaikh, country manager at Redtag, KSA, had this to say about the Sultana Plaza store’s latest Spring Collection for 2012. “Our first collection for 2012 sports a palette of color, style and fun. For women, we have wide-legged chiffon trousers teamed with flower printed blouses. Men have a range of formal and casual wear to choose from, including certain lines with a vintage look and feel. A wide and varied kids’ collection features clothes with embroidered flowers and sparkling gems for girls as well as casual and sporty styles for the boys. There is also a huge collection of checks for men, women and kids to round off what is essentially a happy, light and refreshing spring look.”
The Dubai-based Redtag brand, which challenges customers to ‘Rediscover Value’, through all their branding messages, is aimed at the mid-market segment looking for value in the products they buy.