DOHA: The Qatar Foundation and Basketball Africa League have launched a multi-year collaboration to make the sport more accessible to African communities.
The collaboration, facilitated by Qatar Sports Investments, makes the QF the first Official Community Partner of the BAL, and was unveiled as the 2026 edition of the league tipped off in South Africa recently.
QF will support BAL’s social programs and efforts which include the renovation of courts, as a part of NBA Africa’s commitment to build 1,000 courts across the continent, and BAL4Her, the league’s platform for advancing gender equality in African sport.
Sheikha Hind bint Hamad Al-Thani, vice chairperson of the QF, said Qatar believes the “true strength of a nation lies in the wellbeing and potential of its people.
“We see sport as one of the most powerful tools for positive change. It is not only a means of physical activity, but a catalyst for healthier lives, stronger communities, and more resilient societies.
“It brings people together, creating bonds across backgrounds and building communities around shared purpose.”
She added: “Our vision is to harness this power of sport for good, ensuring that it is accessible, inclusive, and designed to meet the needs of all. We are committed to creating environments where participation is safe, welcoming, and inspiring, and where the values of teamwork, discipline, and leadership are nurtured.”
QF will also be the Presenting Partner of BAL’s Ubuntu Trophy, awarded annually to a player in the league who has made a positive impact on their local community, with QF’s Sidra tree logo featuring on all BAL team uniforms.
Amadou Gallo Fall, BAL’s president, said: “Qatar Foundation shares our commitment to giving back to the youth, fans and communities that support the BAL year-round.
“This collaboration will enhance our ongoing social impact programming that uses the power of basketball to positively impact lives across the continent.”
Beginning from this season, QF will support BAL4Her Power Hours in each BAL host city. The initiative will connect young women pursuing careers in the sports industry with leading executives and practitioners through networking and immersive programming.
