Omoda and Jaecoo, the dual-brand venture from Chinese auto giant Chery Group, has announced that its cumulative global sales, as of April 2026, have surpassed 1 million units, setting the fastest million-unit record for a young automotive brand in global industry history. The landmark achievement was announced at the 19th Beijing International Auto Show, which opened on April 24 and runs until May 3.
Since its global debut in 2023, Omoda and Jaecoo has maintained rapid growth, doubling sales year-on-year for three consecutive years, with monthly sales exceeding 60,000 units in March alone. While traditional automotive brands often take more than a decade to reach 1 million units sold, Omoda and Jaecoo achieved this milestone in just three years, becoming a global record-breaker in the automotive industry.
Jaecoo 7 tops UK charts, Europe accounts for 40% of sales
Born global, Omoda and Jaecoo leads the industry in global expansion efficiency. In just three years, the brand has entered 69 key markets worldwide, including 18 European Union markets, 15 right-hand drive markets, and 36 left-hand drive markets, supported by a network of 1,364 dealerships. On average, a new market opens every 16 days, and a new showroom opens somewhere in the world every single day. In Spain, a joint survey conducted by PwC Spain and Faconauto, the employers’ association of car dealerships, rated Omoda and Jaecoo at 9.9 points, making it the most valued brand by dealers — a testament to the trust earned from global partners.
Europe has become the core engine of the brands’ growth, accounting for 41.5 percent of total global sales, with a 246 percent year-on-year increase in March. In the UK, Omoda and Jaecoo ranked sixth in brand sales with a 4.7 percent market share, achieving 17,951 units sold in a single month. Jaecoo 7 topped the model sales charts and was hailed by international media as “Europe’s most successful Chinese model.” In Spain and Italy, monthly sales each surpassed 3,000 units, with Italy achieving triple-digit month-on-month growth. In Poland, monthly sales exceeded 2,000 units. The brand has not only entered the European market but has firmly established its presence and is now taking a leading position.
Co-creating a better life with young people
Behind the million-unit milestone is Omoda and Jaecoo’s commitment to making users the definers. Before each model launch, the brand conducts thousands of in-depth surveys across dozens of countries and regions, and through online direct engagement and offline angel customer workshops, it translates real needs into product and technology language.
On the technology front, the super hybrid system is redefining global hybrid technology standards. The SHS addresses young users’ core demand — efficiency without sacrificing driving pleasure. SHS-P delivers super high power, super low energy consumption, and super long combined range; SHS-H combines traditional HEV efficiency with the smooth quietness of a pure electric drive, truly delivering “one car, two vibes.”
Every electrified model from Omoda and Jaecoo is a star product. Jaecoo 7 SHS-P has become the global PHEV benchmark; Omoda 5 SHS-H has exceeded 400,000 units in cumulative global sales, with its HEV version entering the top 3 in multiple core markets; Jaecoo 5 EV achieved 20,000 monthly sales within just nine months of launch and ranks No.1 in EV sales across multiple markets including Indonesia and Thailand.
From cumulative million to annual million
One million units sold is not the end, but a new starting point. Omoda and Jaecoo has officially set its next phase goal: to achieve annual sales of 1 million units by 2027, completing the leap from cumulative million to annual million, and once again challenging the world’s fastest growth record. To this end, the brands will continue to deepen their dual-brand strategy. Omoda responds to the new LOHAS (lifestyles of health and sustainability) crowd with its Crossover series, while Jaecoo satisfies the exploratory ambitions of new elites with its refined off-road series. By 2027, Omoda and Jaecoo will have basically completed their respective product matrices, offering precisely matched model choices for every passion. What the brand delivers to users is not just a product, but a complete experience that ascends from functional satisfaction to emotional resonance.
At the same time, Omoda and Jaecoo continues to accelerate their intelligent technology deployment. In the second half of this year, models equipped with valet parking driver intelligent functions will be officially launched. Whether it is the car automatically driving to its owner after a music festival crowd disperses, parking itself after the owner gets out on a scorching summer day, or the owner rushing to catch a train at the high-speed rail station without worrying about parking — VPD makes every trip more effortless.
The AI Cabin, built specifically for young users worldwide, will debut on the Omoda 4 model in the second half of this year. This cabin integrates casual gaming, emotionally engaging conversation, and intelligent voice navigation. With a simple command like “take me to the nearest live house,” route planning and traffic avoidance are fully managed by Omoda Super AI. It not only understands what users say but also anticipates what they truly desire.
J7 SHS’s actual measured range exceeds 1,025 km
The Saudi Arabia Omoda and Jaecoo team won the second place in a long-term testing challenge with the J7 SHS. With an outstanding fuel consumption of 4.2 L/100 km, it sets a new performance benchmark for hybrid SUV in the Middle East.
Comprehensive after-sales system in Saudi Arabia
To truly enter Saudi households and become a “long-term trusted choice” for users, Omoda and Jaecoo has established a comprehensive and sustainable after-sales system in the Middle East market. First, in terms of guarantees, Omoda offers industry-leading high-standard warranties: a six-year/250,000-km vehicle warranty, a 10-year/1,000,000-km engine warranty, and a 10-year/160,000-km warranty for the three-electric system of the SHS models. Whether for users frequently commuting in Riyadh or families traveling between Makkah and Madinah, this warranty commitment ensures a long-term, worry-free ownership experience.
Moreover, the brand has localized its supply chain, establishing a 12,000-square-meter central warehouse in the Middle East, and a 2,000-square-meter local warehouse in Dammam stocked with over 2,000 types of spare parts to quickly address repair needs. This means Saudi owners, whether in Riyadh or Dammam, can receive the necessary services in the shortest possible time. After-sales services such as parking, maintenance, and repairs have become more reliable and transparent.
