Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

Salman Faqeeh, managing director of Cisco Saudi Arabia
Salman Faqeeh, managing director of Cisco Saudi Arabia
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Updated 14 July 2025
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Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

On the sidelines of Cisco Connect KSA, Salman Faqeeh, managing director of Cisco Saudi Arabia, discussed how the global technology leader is helping to accelerate the Kingdom’s digital transformation and build a future-ready economy. With nearly three decades of presence in Saudi Arabia, Cisco’s story is closely intertwined with the country’s ambitions under Vision 2030.

Powering the AI revolution in Saudi Arabia

As Saudi Arabia doubles down on its efforts to lead the AI revolution, Cisco is working hand-in-hand with government and enterprise partners to build the infrastructure of the future. Faqeeh highlighted Cisco’s groundbreaking initiative with HUMAIN, Saudi Arabia’s homegrown AI enterprise, to build one of the world’s most open and scalable AI infrastructures.

“Saudi Arabia is laying the foundation for a globally competitive AI ecosystem,” Faqeeh said. “With local data centers already operational for security cloud services and the Webex platform, and plans underway to bring the Meraki cloud to the Kingdom, Cisco is committed to enabling businesses to scale confidently in a cloud-first, AI-driven world.”

Upskilling the next generation

Beyond technology, Cisco is investing heavily in Saudi talent. Faqeeh announced the company’s plans to launch the Cisco AI Institute at King Abdullah University of Science and Technology, a center dedicated to driving AI innovation and preparing the next generation of Saudi talent.

Cisco is also scaling its efforts through digital upskilling, pledging free training for 500,000 learners over the next five years in critical areas such as AI, cybersecurity, and data science. This builds on the success of Cisco’s Networking Academy, which has already trained over 401,000 learners in the Kingdom — 36 percent of whom are women.

“Our goal is to prepare Saudi talent to thrive in an AI-powered world,” Faqeeh said. “Partnerships with institutions like King Abdulaziz City for Science and Technology are also helping expand the pool of Cisco Certified Internetwork Experts, ensuring the Kingdom has the skilled workforce it needs to manage complex networks that support the AI future.”

Driving local manufacturing

Cisco is also laying the groundwork for local manufacturing operations in Saudi Arabia, starting with wireless technologies. According to Faqeeh, this effort will evolve in response to market demand, supporting the Kingdom’s goal of building a sustainable and diversified economy.

A rapidly advancing digital landscape

Reflecting on the pace of digital transformation, Faqeeh praised Saudi Arabia’s vision and execution. Over the past six years, the government has invested more than $24.8 billion in digital infrastructure. Internet penetration has reached 99 percent, with mobile Internet speeds surpassing 215 Mbps. The Kingdom now ranks first regionally and fourth globally for government digital services.

“Saudi Arabia is no longer just a consumer of technology; it’s becoming a global leader,” Faqeeh said. “We see immense opportunities for Cisco to contribute, especially in building AI-ready data centers, driving digital resilience, and developing future-proof workplaces.”

Strengthening cybersecurity in the age of AI

With the Kingdom accelerating its adoption of emerging technologies, cybersecurity has become a top priority. Cisco’s recent Cybersecurity Readiness Index shows that 91 percent of Saudi organizations experienced AI-related cyber incidents last year, yet an impressive 93 percent of organizations already leverage AI in strengthening security strategies. 

“Cybercriminals are using AI to automate and scale their attacks. Organizations can no longer rely solely on human-scale defenses,” Faqeeh explained. “Cisco is embedding AI across its security portfolio to help SecOps teams assist, automate, and augment their capabilities.”

Cisco’s AI Defense solution protects both the development and use of AI applications, safeguarding enterprises against misuse, data leakage, and sophisticated cyberthreats. Also Cisco’s cloud security data center in Saudi Arabia powers cloud-based security services such as Secure Service Edge, Cisco Secure Access, and Umbrella DNS, providing local organizations with flexible, AI-powered protection.

Preparing for the future of industry transformation

Looking ahead, Faqeeh highlighted several critical trends shaping Saudi Arabia’s industries. AI is transforming sectors from healthcare to finance, with organizations deploying secure, scalable infrastructures to harness practical AI use cases — such as predictive maintenance and automated onboarding.

The next leap, he said, will be agentic AI: autonomous AI tools capable of learning and acting independently. Supporting this evolution will require ultra-fast, low-latency, energy-efficient networks, as well as integrated security at every layer.

“We are on the verge of an AI-powered future that is difficult to fully comprehend today,” Faqeeh said. “The infrastructure we build now — whether in networking, compute, or cybersecurity — will determine how far we can go.”

Vision 2030: A blueprint for the digital economy

Saudi Arabia’s transformation is already bearing fruit. The digital economy contributes 15 percent to the GDP, equivalent to SR495 billion ($132 billion). The ICT market surpassed SR180 billion in 2024 and is projected to reach $43.5 billion by 2027. The AI sector alone is expected to add $135 billion to the Saudi economy by 2030, accounting for 12 percent of the GDP.

“Vision 2030 isn’t just a set of goals — it’s a blueprint for building a knowledge-based, innovation-driven economy,” Faqeeh added. “At Cisco, we are proud to partner with Saudi Arabia on this journey, helping turn bold ambitions into reality.”


SDB partners with Italian institute to train Asir craftsmen

A partnership was signed between the Social Development Bank and the Italian Institute of Contemporary Art.
A partnership was signed between the Social Development Bank and the Italian Institute of Contemporary Art.
Updated 04 August 2025
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SDB partners with Italian institute to train Asir craftsmen

A partnership was signed between the Social Development Bank and the Italian Institute of Contemporary Art.
  • The event witnessed the signing of a strategic cooperation agreement between the SDB and the IICA

The Social Development Bank hosted an event to train and empower local craftsmen and jewelry designers in the Asir region, in association with the Italian Institute of Contemporary Art, one of the world’s leading institutes specializing in contemporary craft design and artistic jewelry making.

The event, “Asir: Craftsmanship Celebration,” offered specialized training in creating handicrafts using copper and gold leaf, reflecting the artists’ national identity while aligning with contemporary artistic trends. It drew inspiration from local cultural heritage, particularly Asir’s Al-Qatt art form, to reimagine traditional techniques in a modern context, capturing the spirit and cultural uniqueness of the region.

HIGHLIGHT

This agreement is part of the bank’s efforts to expand its international partnerships and transfer global expertise to the local market by offering specialized training programs.

This initiative enhanced participants’ technical and production skills in metal forming and professional techniques, ensuring they can produce high-quality pieces that meet market demands. Additionally, the aim is to transform these skills into sustainable economic opportunities by enabling participants to design and implement marketable models for the hospitality, hotel, and luxury gift sectors.

The event witnessed the signing of a strategic cooperation agreement between the SDB and the IICA. This agreement is part of the bank’s efforts to expand its international partnerships and transfer global expertise to the local market by offering specialized training programs in several regions of the Kingdom, supporting the empowerment of productive groups, and enhancing their competitiveness.

The event also hosted a session titled “Asir’s Most Splendid Diwaniya,” which featured a group of entrepreneurs, investors, and local experts. It addressed strategic themes related to the integration of the crafts and tourism sectors, the role of freelance work in enhancing project readiness and reducing costs for seasonal establishments, and ways to invest in local resources and develop culturally relevant products. Participants spotlighted the significance of raising the economic value of national crafts and linking them to tourism and hospitality.

The “Asir: Craftsmanship Celebration” event reflects the SDB’s commitment to empowering craft and creative project owners by transforming skills into economic opportunities. Since launching its specialized training program in 2023, the bank has trained more than 300 beneficiaries, created 250 quality products, and qualified 30 percent of participants for financing, enabling more than 150 productive families to expand their businesses. Over the last two years, the initiative has conducted more than 15 training programs, with 40 percent of participants receiving funding, resulting in a 40 percent increase in sales for existing projects. The program also organized seven dialogue forums to foster collaboration with supporting entities.

The event serves as a key interactive track within this training program, linking productive families and self-employed individuals with investors, and enhancing the integration of crafts and tourism in the Asir region. It highlights the crucial role of handicrafts in the tourism experience and the importance of self-employment in the local hospitality sector.

 

 


Petromin Express marks 25 years with ‘Millionaire’ campaign

Yazid Waleed Al-Mutairi has been announced as the first winner.
Yazid Waleed Al-Mutairi has been announced as the first winner.
Updated 04 August 2025
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Petromin Express marks 25 years with ‘Millionaire’ campaign

Yazid Waleed Al-Mutairi has been announced as the first winner.
  • Yazid Waleed Al-Mutairi has been announced as the first winner, walking home with a new Jeep Grand Cherokee

In celebration of its 25th anniversary, Petromin Express, one of the Kingdom’s leading names in fast automotive maintenance services, has launched a campaign titled “25 Years of Leadership, Your Chance to Become a Millionaire!” The aim is to thank loyal customers and attract new ones.

As part of this new marketing initiative, Petromin Express is offering exclusive deals and prizes, including raffle draws with valuable rewards. The grand prize is a staggering SR1 million ($266.6 million) and additional prizes include free maintenance vouchers, ACDelco batteries, Nexen tires and Jeep Grand Cherokee vehicles. The raffle events are conducted in the presence of representatives from the Ministry of Commerce and the ECOPON platform.

Yazid Waleed Al-Mutairi has been announced as the first winner, walking home with a new Jeep Grand Cherokee.

Running until Aug. 13, the campaign is open to individuals aged 18 and above. To participate, customers simply need to visit any Petromin Express branch. Officially licensed by the Ministry of Commerce, the campaign has received extensive media coverage and support from influencers and celebrities across various platforms, highlighting the significance of the initiative and the strong reputation Petromin holds in the Saudi market.

In line with its continued commitment to digital transformation and enhancing the customer experience, Petromin Express has introduced an interactive chatbot service — “Virtual Assistant” — on WhatsApp, offering fast and responsive support. The company launched the “Petromin It” mobile app, designed to provide a suite of smart services that efficiently and conveniently meet customer needs.

Tariq Javed, CEO of the National Automotive Services Company, a subsidiary of Petromin Group, said: “Petromin Express has successfully built a strong brand since its inception. The company has established a notable presence both locally and internationally, with operations in Egypt, Pakistan, India, Malaysia, and the UAE.”

“Our customers are integral to our success,” he added. “This exceptional campaign shows our ongoing commitment to strengthening our relationship with them, offering innovative, interactive experiences that reflect Petromin Express’s leadership in the automotive maintenance sector. The campaign also represents our aspirations to reach the highest levels of customer satisfaction and loyalty.”

Since its inception, Petromin Express has served over 10 million customers through a wide network of more than 650 service centers across Saudi Arabia. 

 


Huawei Cloud hosts Developer Conference 2025 to empower local talent

(X @HuaweiCloud1)
(X @HuaweiCloud1)
Updated 04 August 2025
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Huawei Cloud hosts Developer Conference 2025 to empower local talent

(X @HuaweiCloud1)
  • Saudi developers now have direct access to Huawei’s global cloud initiatives, including the Huawei Cloud Developer Program, the Huawei Cloud Startup Program, and the Huawei Cloud Certified Developer for AI

Huawei Cloud, in collaboration with the Center for Digital Entrepreneurship and NAUATECH, recently hosted the Saudi Arabia 2025 Huawei Cloud Developer Conference. Held at CODE’s headquarters in Riyadh, the event brought together a group of developers and startup founders from across the Kingdom.

The conference highlighted the added value Huawei Cloud brings to the local developer and startup ecosystems. It showcased Huawei’s comprehensive, AI-powered cloud services and its suite of cloud-native development tools. Serving as a strategic platform for knowledge exchange, the event reinforced Huawei’s commitment to building a robust digital ecosystem and enabling technical talent in alignment with Saudi Arabia’s ambitious digital transformation agenda.

A key focus of the event was hands-on empowerment through specialized training programs, advanced development tools, and globally recognized professional certifications. Saudi developers now have direct access to Huawei’s global cloud initiatives, including the Huawei Cloud Developer Program, the Huawei Cloud Startup Program, and the Huawei Cloud Certified Developer for AI. These initiatives not only provide technical training but also offer integrated business support and international certifications — enabling developers to build strong career paths, scale their innovations, and contribute to Saudi Arabia’s growing cloud ecosystem.

During the event, Huawei Cloud reaffirmed its support for the Kingdom’s expanding developer community. The company currently offers more than 90 cloud services, with plans to expand to more than 200 services through three availability zones in the Riyadh region. Huawei continues to invest in infrastructure, training, and tooling to accelerate the growth of Saudi Arabia’s cloud landscape. 

Notably, Huawei Cloud has received “Class C” certification — the highest cloud classification awarded by the Communications, Space and Technology Commission — demonstrating the platform’s compliance with strict local and international standards for security, performance, and reliability.

The conference also featured highlights of Huawei’s latest AI infrastructure innovations. Attendees were introduced to ModelArts, Huawei’s cutting-edge AI development platform that significantly reduces the time and complexity of deploying AI solutions — from months to just days. 

 


Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu

Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu
Updated 04 August 2025
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Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu

Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu

Maestro Pizza, a leading quick-service restaurant chain, has announced a partnership with Netflix to launch a limited-edition menu inspired by the highly anticipated series “Squid Game 3.” This unique culinary experience is now available across Maestro Pizza locations in Saudi Arabia and Dubai.

The collaboration introduces Pizza 456, a bold new offering that draws inspiration from the main character and iconic symbols of the global hit series. Complementing this, Maestro Pizza is also serving OX Chicken Bites, featuring crispy chicken paired with distinctive green “O” and red “X” sauces, a playful homage to the show’s memorable visuals.

To amplify this partnership, Maestro Pizza has rolled out a comprehensive promotional campaign, which includes:

  • A Squid Game-themed branding truck making appearances in key cities such as Riyadh and Jeddah.
  • Extensive out-of-home advertisements in prominent locations.
  • Engaging TikTok videos showcasing fan-centric challenges and user-generated content.
  • Interactive contests and influencer collaborations across popular social media platforms like Instagram and X.

Fans will also discover various thematic elements from the show, such as “Player 456” and “Red Light, Green Light,” integrated throughout the marketing campaign, designed to enhance the overall immersive experience.

Moreover, customers can avail a special promotion: buy one pizza online and get one free using the code “Pizzas” at maestropizza.com/menu.

Established in 2013, Maestro Pizza has rapidly grown to over 200 locations, solidifying its position as one of the fastest-growing restaurant chains in the Kingdom.


Leejam, SURJ sign MoU to elevate Saudi sports

Leejam, SURJ sign MoU to elevate Saudi sports
Updated 04 August 2025
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Leejam, SURJ sign MoU to elevate Saudi sports

Leejam, SURJ sign MoU to elevate Saudi sports
  • Partnering with SURJ aligns with our strategic vision to foster active lifestyles, deliver value for shareholders, and contribute meaningfully to the Kingdom’s socioeconomic goals

Leejam Sports Company, a network of sports and fitness centers in Saudi Arabia and a publicly listed company, and SURJ Sports Investment, a sports investment company in the Kingdom, have announced the signing of an MoU to accelerate growth and innovation across the Kingdom’s dynamic sports ecosystem, particularly in fitness and community engagement.

Signed by Abdulelah Al-Nemr, CEO of Leejam Sports Company, and Danny Townsend, CEO of SURJ Sports Investment, the agreement reflects a shared ambition to elevate sports participation, scale innovation, expand access to world-class fitness experiences, and activate new models of community engagement and wellness innovation — in line with Saudi Vision 2030 goals to build a more active, inclusive, and healthier society.

Partnering with SURJ aligns with our strategic vision to foster active lifestyles, deliver value for shareholders, and contribute to KSA’s socioeconomic goals, says Abdulelah Al-Nemr, Board Member and CEO, Leejam Sports Company

The agreement outlines a broad framework for collaboration across six key areas: stadia and fitness facility operations, co-investment in sports properties, sponsorship and brand engagement, community activation and mass participation, data and technology integration, and co-creation of content and media production.

Abdulelah Al-Nemr, board member and CEO of Leejam Sports Company, said: “This MoU marks a pivotal step in Leejam’s journey to further solidify our role as a catalyst for Saudi Arabia’s wellness transformation. Partnering with SURJ aligns with our strategic vision to foster active lifestyles, deliver value for shareholders, and contribute meaningfully to the Kingdom’s socioeconomic goals. We look forward to harnessing our national footprint and digital platforms to scale this collaboration across communities and sports disciplines.”

Danny Townsend, CEO of SURJ Sports Investment, said: “Leejam’s scale and expertise in fitness and wellness make them a natural partner as we continue to grow Saudi Arabia’s sports ecosystem. This MoU reflects our shared commitment to participation, performance, and innovation, and to unlocking opportunities that go beyond traditional investment models. From stadiums to digital assets, and from community challenges to elite content, we’re excited to explore how we can bring the power of sport closer to more people across the country.”

As Saudi Arabia’s largest and trusted network of fitness centers, operating under the “Fitness Time” brand, Leejam brings unparalleled market reach and operational capabilities. 

Through this partnership, Leejam will assess opportunities to operate or support fitness and wellness zones within SURJ-backed facilities, and to activate programming aligned with SURJ’s investments in major sports events and leagues. The MoU also covers exploratory co-investment models in sports IP, as well as leveraging Leejam’s national footprint to scale SURJ-led activations and co-host fitness activations that promote grassroots participation in sports.

Additional areas of focus in the MoU include sponsorship engagement opportunities, ranging from access to Leejam facilities and athlete visibility within gym environments to joint sports promotion campaigns and sponsorship for SURJ-owned IP.

A core pillar of the partnership includes data and technology collaboration, enabling both entities to share insights on performance metrics, gym technologies, and digital engagement tools, as well as co-development of short-form and live fitness content across platforms.

This announcement comes at a time of rapid progress for Saudi Arabia’s sports sector. Nearly 50 percent of Saudis are now engaged in weekly physical activity, up from just 13 percent in 2015, while the number of multi-sport clubs has surged from nine to 126, and sports federations have tripled to reach 98.

Women’s participation in sport in Saudi Arabia has seen extraordinary growth, with a 149 percent increase since 2015 and more than 330,000 registered female athletes today.