Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

Salman Faqeeh, managing director of Cisco Saudi Arabia
Salman Faqeeh, managing director of Cisco Saudi Arabia
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Updated 14 July 2025
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Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

On the sidelines of Cisco Connect KSA, Salman Faqeeh, managing director of Cisco Saudi Arabia, discussed how the global technology leader is helping to accelerate the Kingdom’s digital transformation and build a future-ready economy. With nearly three decades of presence in Saudi Arabia, Cisco’s story is closely intertwined with the country’s ambitions under Vision 2030.

Powering the AI revolution in Saudi Arabia

As Saudi Arabia doubles down on its efforts to lead the AI revolution, Cisco is working hand-in-hand with government and enterprise partners to build the infrastructure of the future. Faqeeh highlighted Cisco’s groundbreaking initiative with HUMAIN, Saudi Arabia’s homegrown AI enterprise, to build one of the world’s most open and scalable AI infrastructures.

“Saudi Arabia is laying the foundation for a globally competitive AI ecosystem,” Faqeeh said. “With local data centers already operational for security cloud services and the Webex platform, and plans underway to bring the Meraki cloud to the Kingdom, Cisco is committed to enabling businesses to scale confidently in a cloud-first, AI-driven world.”

Upskilling the next generation

Beyond technology, Cisco is investing heavily in Saudi talent. Faqeeh announced the company’s plans to launch the Cisco AI Institute at King Abdullah University of Science and Technology, a center dedicated to driving AI innovation and preparing the next generation of Saudi talent.

Cisco is also scaling its efforts through digital upskilling, pledging free training for 500,000 learners over the next five years in critical areas such as AI, cybersecurity, and data science. This builds on the success of Cisco’s Networking Academy, which has already trained over 401,000 learners in the Kingdom — 36 percent of whom are women.

“Our goal is to prepare Saudi talent to thrive in an AI-powered world,” Faqeeh said. “Partnerships with institutions like King Abdulaziz City for Science and Technology are also helping expand the pool of Cisco Certified Internetwork Experts, ensuring the Kingdom has the skilled workforce it needs to manage complex networks that support the AI future.”

Driving local manufacturing

Cisco is also laying the groundwork for local manufacturing operations in Saudi Arabia, starting with wireless technologies. According to Faqeeh, this effort will evolve in response to market demand, supporting the Kingdom’s goal of building a sustainable and diversified economy.

A rapidly advancing digital landscape

Reflecting on the pace of digital transformation, Faqeeh praised Saudi Arabia’s vision and execution. Over the past six years, the government has invested more than $24.8 billion in digital infrastructure. Internet penetration has reached 99 percent, with mobile Internet speeds surpassing 215 Mbps. The Kingdom now ranks first regionally and fourth globally for government digital services.

“Saudi Arabia is no longer just a consumer of technology; it’s becoming a global leader,” Faqeeh said. “We see immense opportunities for Cisco to contribute, especially in building AI-ready data centers, driving digital resilience, and developing future-proof workplaces.”

Strengthening cybersecurity in the age of AI

With the Kingdom accelerating its adoption of emerging technologies, cybersecurity has become a top priority. Cisco’s recent Cybersecurity Readiness Index shows that 91 percent of Saudi organizations experienced AI-related cyber incidents last year, yet an impressive 93 percent of organizations already leverage AI in strengthening security strategies. 

“Cybercriminals are using AI to automate and scale their attacks. Organizations can no longer rely solely on human-scale defenses,” Faqeeh explained. “Cisco is embedding AI across its security portfolio to help SecOps teams assist, automate, and augment their capabilities.”

Cisco’s AI Defense solution protects both the development and use of AI applications, safeguarding enterprises against misuse, data leakage, and sophisticated cyberthreats. Also Cisco’s cloud security data center in Saudi Arabia powers cloud-based security services such as Secure Service Edge, Cisco Secure Access, and Umbrella DNS, providing local organizations with flexible, AI-powered protection.

Preparing for the future of industry transformation

Looking ahead, Faqeeh highlighted several critical trends shaping Saudi Arabia’s industries. AI is transforming sectors from healthcare to finance, with organizations deploying secure, scalable infrastructures to harness practical AI use cases — such as predictive maintenance and automated onboarding.

The next leap, he said, will be agentic AI: autonomous AI tools capable of learning and acting independently. Supporting this evolution will require ultra-fast, low-latency, energy-efficient networks, as well as integrated security at every layer.

“We are on the verge of an AI-powered future that is difficult to fully comprehend today,” Faqeeh said. “The infrastructure we build now — whether in networking, compute, or cybersecurity — will determine how far we can go.”

Vision 2030: A blueprint for the digital economy

Saudi Arabia’s transformation is already bearing fruit. The digital economy contributes 15 percent to the GDP, equivalent to SR495 billion ($132 billion). The ICT market surpassed SR180 billion in 2024 and is projected to reach $43.5 billion by 2027. The AI sector alone is expected to add $135 billion to the Saudi economy by 2030, accounting for 12 percent of the GDP.

“Vision 2030 isn’t just a set of goals — it’s a blueprint for building a knowledge-based, innovation-driven economy,” Faqeeh added. “At Cisco, we are proud to partner with Saudi Arabia on this journey, helping turn bold ambitions into reality.”


FedEx opens regional logistics hub in Qatar

FedEx opens regional logistics hub in Qatar
Updated 21 September 2025
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FedEx opens regional logistics hub in Qatar

FedEx opens regional logistics hub in Qatar

Qatar Free Zones Authority and FedEx Logistics, a subsidiary of FedEx Corporation, have officially opened a new regional logistics facility at Ras Bufontas Free Zone in Doha, marking a significant step in Qatar’s emergence as a leading hub for global trade and supply chain operations.

The inauguration was attended by Sheikh Mohammed bin Hamad, CEO of QFZ, and Patrick Moebel, president of FedEx Logistics, alongside senior executives from both parties. The opening of the center comes within the framework of the existing partnership between QFZ and FedEx Logistics and based on the agreement signed between them in 2024.

Operated by FedEx Logistics Qatar QFZ LLC, the 1,249-square-meter facility features integrated warehousing, storage, and office spaces. Plugged into the FedEx global network, it will serve as a key gateway for freight forwarding and scheduling, facilitating the movement of goods between major markets in Asia, Europe, and North America.

Situated next to Hamad International Airport and close to Hamad Port, the facility offers seamless access to air transportation and freight, as well as access to knowledgeable guidance on customs brokerage processes. It will provide end-to-end supply chain solutions for industries, including retail, automotive, and technology. The facility supports Qatar’s rapidly expanding logistics sector valued at $10.14 billion and projected to reach $13.49 billion by 2030, with the country ranked seventh globally for logistics competence in the Agility Emerging Markets Logistics Index 2024.

Sheikh Mohammed said: “We are proud to welcome FedEx Logistics to our thriving logistics ecosystem, home to four of the world’s top 10 logistics providers. The investment by FedEx underscores QFZ’s competitive advantages, world-class infrastructure, seamless logistics connectivity network, and strategic geographical location close to the most prominent global markets, enhancing the ability of investing companies to reach large segments of consumers globally. We are confident that this milestone will contribute to strengthening Qatar’s leadership as a global hub for innovation, logistics and international trade.”

Moebel added: “Establishing this facility in Qatar enables us to connect our Qatari and regional customers to major markets in Asia, Europe, the Middle East, Africa, and North America with greater speed and efficiency. By integrating this location into the FedEx global network, we can deliver smarter, more reliable logistics solutions that help businesses grow and compete in today’s fast-moving global economy.”


LuLu to mark National Day with Guinness Record bid

LuLu to mark National Day with Guinness Record bid
Updated 20 September 2025
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LuLu to mark National Day with Guinness Record bid

LuLu to mark National Day with Guinness Record bid

In celebration of the 95th Saudi National Day and as a tribute to the Kingdom’s heritage and unity, LuLu Hypermarket is set to attempt a Guinness World Record with the creation of the world's largest shattered glass artwork on Sept. 20, from 4:30 p.m. at Alkhobar New Corniche. The 3-meter x 3-meter glass panel will feature the official symbol issued by the General Entertainment Authority, reflecting pride, unity, and societal support. Crafted with the support of Khobar Municipality and Unilever (Comfort), the artwork will be gifted to the municipality and is expected to become a new landmark in the Eastern Province.

The masterpiece will be created by Aseel Al-Mughlouth, a celebrated Saudi visual artist renowned for his innovative shattered glass paintings. Combining engineering expertise with artistic vision, Al-Mughlouth transforms broken glass into stunning creations admired across Saudi Arabia and the Arab world.

Spotlight on Saudi-made products

As part of the National Day celebrations, LuLu stores across the Kingdom are hosting festive activities from Sept. 17 to 23, offering exclusive deals, special promotions, and family-friendly cultural experiences. Shoppers can enjoy unbeatable prices across all categories, with a special emphasis on Saudi-made products, while participating in the joyous spirit of the nation. A midnight shopping event will take place on Sept. 22, from 6 p.m. to 1 a.m., featuring exciting offers and exclusive deals for night-time shoppers.

Google Pay for hassle-free shopping 

To enhance convenience and innovation, LuLu has also introduced Google Pay across all stores in Saudi Arabia, making it the first retailer in the country to offer this fast, easy, and secure payment option.

This year, LuLu’s National Day festivities promise a memorable blend of art, shopping, culture, and community spirit, uniting customers in celebrating the Kingdom’s proud heritage while looking forward with creativity and innovation.


barq signs 3 agreements with global and local companies to develop digital and technological payment solutions

barq signs 3 agreements with global and local companies to develop digital and technological payment solutions
Updated 18 September 2025
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barq signs 3 agreements with global and local companies to develop digital and technological payment solutions

barq signs 3 agreements with global and local companies to develop digital and technological payment solutions

barq, the fastest-growing digital payments wallet in the Kingdom, announced the signing of three strategic partnership agreements on the sidelines of the Money20/20 Middle East conference hosted in Riyadh on Sept. 15–17, thereby strengthening its position in the digital payments and financial services sector.

barq signed a cooperation agreement with iPiD, a global leader in digital payment solutions, with the aim of enhancing customer experience and developing innovative cross-border payment solutions.

This contributes to accelerating financial transfers and enhancing their reliability and security, in line with the growing expansion of international trade flows.

barq was represented at the signing ceremony by Thamer Al-Harbi, director of international partnerships, while the partner company was represented by Sourabh Ranjan, regional director for the Middle East, Africa, and India.

On the second day of the conference, barq signed a strategic partnership agreement with Tawuniya Insurance, one of the largest insurance companies in the Kingdom.

The agreement focuses on exploring opportunities for cooperation in financial, technological, and related products and services, leveraging the innovative and integrated solutions provided by barq to support Tawuniya’s customers and enrich the digital experience in the insurance sector.

The signing ceremony was attended by Hamoud Al-Badr, director of Individual Life Insurance Sales, representing Tawuniya, and Muath Al-Sadhan, general manager of corporates, representing barq.

barq also entered into a strategic partnership with Innovative Systems, a global leader in a key compliance solution.

This partnership aims to enhance barq’s compliance program by leveraging Innovative Systems’ advanced global sanctions technologies, ensuring adherence to international sanctions regulations while mitigating operational risks.

Representing barq at the signing was Talal Al-Qahtani, chief commercial officer, while the agreement was signed on behalf of Innovative Systems by Deborah Overdieb, executive vice president.

Saad Al-Muhanna, CEO and co-founder of barq, said these agreements stem from barq’s firm commitment to developing the digital payments ecosystem and its dedication to building impactful partnerships with leading global and regional companies.

This contributes to driving innovation and opening new horizons for the growth of the financial sector in the Kingdom and the region.

This step comes within barq’s ongoing efforts to expand its strategic partnerships network locally and internationally and to deliver advanced digital financial solutions.

This coincides with the company’s distinguished performance during its first year, in which it reached over 8 million users from 150 nationalities, issued more than 6.5 million digital payment cards, and executed more than 500 million payment transactions.

These milestones reflect the Kingdom’s rapid transformation toward a cashless digital economy and reaffirm barq’s position as a leading provider of innovative digital payment solutions.


W Communications sets up regional HQs in Abu Dhabi

W Communications sets up regional HQs in Abu Dhabi
Updated 18 September 2025
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W Communications sets up regional HQs in Abu Dhabi

W Communications sets up regional HQs in Abu Dhabi

W Communications has expanded its global footprint with the launch of a regional headquarters in Abu Dhabi, signaling a significant, long-term investment in the Middle East — one of the world’s most dynamic growth regions.

W first entered the GCC in 2020 as agency of record for Diriyah Gate Development Authority in Saudi Arabia.

Today, the regional office brings together three complementary brands: W GCC, delivering world-class creative services from Abu Dhabi; Riyadh-based destination marketing arm Lotus Arabia, representing clients including Saudia and AROYA Cruises; and Hello Franses!, W’s celebrity and influencer division, which has worked with global sport and entertainment properties including Formula 1, Formula E and the Red Sea International Film Festival.

Together, these brands form a powerful, integrated platform designed to serve the region’s fast-evolving communications landscape.

Founded in London in 2009, W is one of the world’s most awarded independent agencies, with offices in London, New York, Singapore, Riyadh and now Abu Dhabi. The GCC hub consolidates W’s presence in the region and reflects its strategy of embedding in culture-led growth markets.

The new office will be led by Joanna Della-Ragione, managing partner, W Communications GCC, who previously served as chief marketing and communications officer at Oxagon, NEOM’s first subsidiary, and held a senior role with the Diriyah Gate Development Authority.

A former journalist, with more than 15 years’ experience spanning London and the Gulf, Della-Ragione brings deep regional expertise and international credibility to W’s Middle East expansion. 

“The Middle East represents one of the most ambitious, dynamic and creative regions in the world,” said Warren Johnson, founder and CEO of W Communications. “With flagship clients already in Riyadh, and Abu Dhabi now established as our GCC HQs, we’re embedding in the region for the long term.

This is a serious investment in talent, creativity, and partnerships in markets that are shaping the global agenda.”

Della-Ragione added: “Across the GCC — from Abu Dhabi and Riyadh to Doha — cities are reshaping culture, tourism and lifestyle on a global scale. Having both Riyadh and Abu Dhabi in our network means we can partner with organizations across the region, combining global creative credibility with deep local cultural fluency.”


Money 20/20: barq leads digital payments landscape with three Visa awards

Money 20/20: barq leads digital payments landscape with three Visa awards
Updated 17 September 2025
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Money 20/20: barq leads digital payments landscape with three Visa awards

Money 20/20: barq leads digital payments landscape with three Visa awards

In an unprecedented achievement that reflects the Kingdom’s leadership in the fintech sector, Saudi fintech barq won three awards from Visa during the Money 20/20 Middle East conference, hosted in Riyadh. The event includes the participation of pioneers in digital payments, banking, and technology from around the world.

barq was recognized by Visa as the fastest growing fintech company in Central and Eastern Europe, the Middle East, and Africa, in view of the company’s journey that saw it issue more than 6.5 million cards, enable over 500 million payment transactions, and serve users from more than 150 nationalities in a short period of time.

Another award recognized barq’s rapid expansion in building a wide user base and its strong presence in local and international markets.

barq also won the Highest International Transaction Volumes award among fintech companies in Central and Eastern Europe, the Middle East, and Africa, in recognition of its success in leading the region in international transaction volumes, reflecting the trust of millions of customers in its solutions and its ability to build an efficient and secure cross-market payments ecosystem.

In a statement, Visa said that barq represents a leading model of innovation in the fintech sector, as it was able in a short time to build a solid user base and achieve exceptional performance in transaction volumes, thereby enhancing the Kingdom’s position as one of the most prominent emerging fintech markets globally.

The awards represent an important milestone in barq’s journey toward regional and global expansion. They reflect its commitment to continuing innovation and providing advanced payment services that keep pace with market requirements, contribute to supporting financial inclusion, and enhance the digital economy in the Kingdom and the region, in line with the objectives of Saudi Vision 2030.