Fashion Commission launches guide to protect designers’ rights in Saudi Arabia

Fashion Commission launches guide to protect designers’ rights in Saudi Arabia
Saudi Arabia’s Fashion Commission has launched the Intellectual Property and Designers’ Rights Protection Guide for the fashion industry. (X/@FashionMOC)
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Updated 09 July 2025
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Fashion Commission launches guide to protect designers’ rights in Saudi Arabia

Fashion Commission launches guide to protect designers’ rights in Saudi Arabia
  • Guide serves as a reference for designers to benefit from intellectual property laws by protecting and registering their innovative designs
  • Promotes a culture of creativity, encouraging designers to develop new creations while safeguarding their rights against imitation or theft

RIYADH: Saudi Arabia’s Fashion Commission has launched the Intellectual Property and Designers’ Rights Protection Guide for the fashion industry, in collaboration with the Saudi Authority for Intellectual Property.

The initiative reinforces the commission’s role in empowering the fashion sector, supporting its community and fostering a developmental environment across all stages of the product value chain.

The guide serves as a reference for designers to benefit from intellectual property laws by protecting and registering their innovative designs, enabling them to secure legal protection, the Saudi Press Agency reported.

It also promotes a culture of creativity, encouraging designers to develop new creations while safeguarding their rights against imitation or theft.

The guide covers four key areas in the fashion industry: Patents, which include new inventions and technological advancements in fabric and garment production; and industrial designs, which pertain to aesthetic elements and decorative patterns that give fashion items their distinctive appearance.

It also covers copyright, which protects artistic and creative outputs such as illustrations, patterns and designs; and trademarks, which include logos and symbols that distinguish a product in the marketplace.

The Fashion Commission said that designers and brand owners can access the guide through its official website.

Additionally, the IP authority receives complaints about violations of copyright and trademark laws from rights holders or their representatives through its website.


Salma Abu Deif named Loewe brand ambassador

Salma Abu Deif named Loewe brand ambassador
Updated 12 November 2025
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Salma Abu Deif named Loewe brand ambassador

Salma Abu Deif named Loewe brand ambassador

DUBAI: Spanish luxury brand Loewe has named Egyptian actress Salma Abu Deif as its newest brand ambassador.

The star most recently attended Loewe’s Spring/Summer 2026 runway show in Paris, marking the first collection designed under the creative direction of Jack McCollough and Lazaro Hernandez.

As the first Loewe brand ambassador in the Middle East, Abu Deif called it an “incredible honor” and said she had “long admired the house for its artistry and bold creativity.”

Spanish luxury brand Loewe shared images of Egyptian actress Salma Abu Deif. (Supplied)

She added: “This partnership allows me to express myself in new and meaningful ways. The brand’s ability to merge minimalism with innovation has always inspired me, and I deeply admire the way it champions individuality.”

Trained at New York’s Stella Adler Studio of Acting, Cairo-born Abu Deif has starred in numerous films, including playing singer Sherine in 2017’s “Sheikh Jackson.” The film, screened at the Toronto International Film Festival, was Egypt’s Academy Award submission for the Best International Feature Film category.

The actress has also appeared in series such as “Rag’een ya Hawa” and “Halawet El Donia.”

 Abu Deif’s tenure comes as Loewe takes its first steps under new creative heads McCollough and Hernandez. They have taken up the mantle from Jonathan Anderson who stepped down in March after an 11-year stint for a move to Dior.

McCollough and Hernandez met at the Parsons New School of Design. In an unusual move, they chose to collaborate on their graduate collection, which was released in 2002 and picked up by Barneys New York. Their label, Proenza Schouler, is taken from their mother’s maiden names.

In 2004, the pair were awarded the inaugural Council of Fashion Designers of America Vogue Fashion Fund. They went on to win the CFDA’s Womenswear Designer of the Year award in 2007.

Fast forward to 2025 and the pair were tapped to lead Loewe into its next chapter. Fashion magazines speculated on where the duo would take the famed label — and the duo soon impressed.

The Spring/Summer 2026 collection was well received, with Women’s Wear Daily lauding it as “full of bold colors and clean, sculptural garments.”

 “(It) felt future-looking but full of life and organic textures,” WWD’s Ashley Simpson added.

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