How NEOM is rewilding Saudi Arabia and reviving ancient falconry traditions

Special How NEOM is rewilding Saudi Arabia and reviving ancient falconry traditions
NEOM is working in partnership with Saudi Falcons Club and other groups to reintroduce native falcon species to the Arabian Peninsula. (Supplied)
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Updated 05 June 2025
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How NEOM is rewilding Saudi Arabia and reviving ancient falconry traditions

How NEOM is rewilding Saudi Arabia and reviving ancient falconry traditions
  • NEOM is combining heritage and science to protect biodiversity in one of Saudi Arabia’s most diverse landscapes
  • Falcons are returning to the wild thanks to efforts to revive their natural habitat and bolster their numbers

RIYADH: As the world marks World Environment Day, a global celebration of nature and a call to protect our planet, attention turns to an ecological transformation taking place in northwestern Saudi Arabia.

NEOM, the Kingdom’s futuristic megacity project, is rapidly becoming a haven for biodiversity — and at the heart of this effort is a renewed commitment to falcon conservation.

Under the banner of the Hadad Program, NEOM is working in partnership with the Saudi Falcons Club and other national entities to reintroduce native falcon species to the Arabian Peninsula, rebuild local ecosystems, and revive an ancient cultural tradition.




Under the Hadad program, NEOM, the Saudi Falcons Club have successfully released eight pairs of the very rare barbary falcon in NEOM's Nature Reserce.  (Supplied)

The work being done in NEOM is about more than saving birds; it is about restoring balance to a landscape often misunderstood as barren and bringing nature back to the center of modern development.

Since 1973, June 5 has been observed as World Environment Day. Led by the UN Environment Programme, it serves as a platform to raise awareness and prompt action on pressing environmental issues from climate change and pollution to biodiversity loss.

Announced in 2017 as part of Saudi Arabia’s Vision 2030 reform agenda, NEOM is a $500 billion mega-project designed to reshape the future of urban living, sustainability and technology.

FASTFACT

• World Environment Day, held on June 5 since 1973, raises awareness on global issues like climate change and biodiversity loss.

Encompassing 26,500 square kilometers of mountains, desert, and coastline along the Red Sea, NEOM’s planners aim to build a zero-emission, high-tech region powered entirely by renewable energy.

Yet beyond the cities of the future lies a growing commitment to the past — particularly in preserving and restoring the Kingdom’s natural heritage.




This photo taken on April 19, 2024 shows Tarek Qaddumi (R), executive director of the Saudi Arabia mega-project NEOM, giving a briefing on NEOM sites at a visual culture exhibition in Hong Kong. (AFP/File)

“People tend to assume that this part of the world is an empty desert, but NEOM is stunning for its habitat diversity,” Paul Marshall, head of nature conservation at NEOM, told Arab News.

Indeed, NEOM’s terrain is anything but barren, from mountain peaks reaching 2,600 meters above sea level to oceanic depths plummeting 1.5 kilometers. In between are red sand deserts, canyons and caves, and spectacular shores with crystal-clear waters and coral reefs.

This biologically rich region is home to creatures great and small: from hyrax, ibex and oryx to hedgehogs, gazelles and a wide variety of birds and insects.

“From those plants we have insects and mammals. Then, we have the large mammals, of course,” Marshall said.




Paul Marshall, head of nature conservation at NEOM. (Supplied)

Before human encroachment, the region was even home to apex predators such as cheetahs, lynx and leopards. Now, through conservation, NEOM is seeking to recreate conditions that allow such species to return.

“For all of our biodiversity, it is still a fundamentally arid ecosystem,” he said. “The species here have adapted to survive with very low rainfall and because of that, they are able to thrive despite the conditions.”

The Hadad Program supports NEOM’s rewilding strategy by reintroducing native falcon species, most notably the lanner and barbary falcons. “This is a really exciting program,” Marshall said. “It is one of many programs we are doing to restore the full ecosystem in the NEOM area.”




NEOM and the Saudi Falcons Club signed a strategic partnership to enhance falcon habitats within NEOM's Nature Reserve during the Hadad Annual Meeting in November 2024. (SPA/File)

Despite the climatic conditions, several types of plants were able to grow and uniquely adapt to different parts of NEOM’s ecosystem.

“From those plants we have insects and mammals. Then, we have the large mammals, of course,” he said.

He added: “This is a really exciting program. It is one of many programs we are doing to restore the full ecosystem in the NEOM area.”

Falcons used to be widespread throughout the whole of the Arabian Peninsula. But, through a combination of hunting and capturing for sports, in many places, Marshall said, that these animals are hard to find. Today, efforts are underway to bring them back.




Under a partnership between NEOM and the Saudi Falcons, authorities hope to see native falcon species throughout the whole of the Arabian Peninsula. (NEOM photo)

With the rich habitat and the efforts to safeguard the falcons, they are creating an environment where the species can be released with the best chances of survival.

They successfully released eight pairs of barbary falcons, which are a very rare type; very few of them are left in the wild.

“We are committed to caring for falcons as a cultural and historical heritage and supporting all related activities through a set of regulations and organizational frameworks adopted by the club,” Talal Abdulaziz AlShammisi, CEO of the Saudi Falcons Club, told Arab News.

“This includes promoting and preserving falconry heritage, organizing falcon auctions, collaborating with universities, colleges, research centers and health institutions to conduct falcon-related studies and scientific research.”




Talal Abdulaziz AlShammisi, CEO of the Saudi Falcons Club 

Falconry is not just a pastime in Saudi Arabia; it is a centuries-old tradition deeply woven into the fabric of national identity.

“Falconry has been practiced by our ancestors across the deserts of the Kingdom for centuries and today the country is home to thousands of falcons and passionate falconers,” said AlShammisi.

“Local species such as the lanner falcon and the barbary falcon are native to the Saudi environment and hold significant ecological value as essential components of environmental balance.”

The barbary falcon, once on the brink of extinction in parts of the Arabian Peninsula, is now making a comeback. Thanks to the Hadad Program’s careful release, rehabilitation and monitoring strategies, the birds are beginning to reclaim their place in Saudi skies.

The initiative’s success is underpinned by a network of partnerships.

FASTFACT

26,500

Area (square kilometers) of NEOM spanning mountains, desert and Red Sea coastline.

NEOM is working with the Saudi National Center for Wildlife, the Saudi Falcon Club and the Special Forces for Environmental Security to monitor these falcons, to protect them and give them not only the best chances of survival but appearing and breeding.

Soon, the first new generation of barbary falcons is expected to hatch in NEOM.

While falcons are among the stars of NEOM’s rewilding efforts, the program goes much further. More than 1,100 animals once absent from the region — including oryx, ibex, mountain gazelles and sand gazelles — have been reintroduced to help restore a natural ecological balance.




More than 1,100 animals once absent from the region — including oryx, ibex, mountain gazelles and sand gazelles — have been reintroduced by Saudi Arabia's National Center for Wildlife to help restore a natural ecological balance. (SPA photos)

The reintroduction of different species of animals is not only a victory for biodiversity but also a chance to restore natural food chains and ecological interactions that sustained this environment for millennia.

With plans to extend across 95 percent of megacity project’s total land area, the NEOM Nature Reserve represents one of the most ambitious conservation zones in the world.

Through projects such as the Saudi Green Initiative and the Middle East Green Initiative, the Kingdom aims to plant billions of trees, reduce emissions, and protect vast swaths of land and sea.

As World Environment Day shines a spotlight on the urgent need to protect and restore our natural world, NEOM stands as a compelling example of how large-scale development and ecological stewardship can go hand in hand.

 

 


Saudi club hosts global falcon auction in Riyadh

Saudi club hosts global falcon auction in Riyadh
Updated 5 sec ago
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Saudi club hosts global falcon auction in Riyadh

Saudi club hosts global falcon auction in Riyadh
  • Running until Aug. 25, the event attracts top breeders and farms from within the Kingdom and around the world
  • Auction provides an opportunity for people across the world of falconry to meet, interact and share ideas on this ancient sport

RIYADH: The International Falcon Breeders Auction opened on Tuesday at the headquarters of the Saudi Falcons Club in Malham, north of Riyadh.

Running until Aug. 25, the event attracts top breeders and farms from within the Kingdom and around the world, with Europe, the Americas and Asia all represented, the Saudi Press Agency reported.

More than just a sales platform, the auction provides an opportunity for people across the world of falconry to meet, interact and share ideas on this ancient sport. The many pavilions, including a “Falconer of the Future” stand, provide a showcase for breeding farms and equipment suppliers.

The event also supports the Saudi Falcons Club’s efforts to promote the heritage, culture and development of falconry, including pioneering breeding farms, and reinforcing the Kingdom’s position as a global hub for the sector.

Last year’s auction saw 872 birds changing hands for a combined value of more than SR10 million ($2.7 million). That represented a 25 percent increase in revenue and a 36 percent rise in the number of birds sold from 2023.

This year’s event is expected once again to attract the very best falconers and breeders from across the globe, highlighting Saudi Arabia’s leadership in preserving intangible cultural heritage and its growing international stature in the falconry world.


Sri Lankan envoy hails Kingdom’s Islamic efforts

Sri Lankan envoy hails Kingdom’s Islamic efforts
Updated 59 min 52 sec ago
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Sri Lankan envoy hails Kingdom’s Islamic efforts

Sri Lankan envoy hails Kingdom’s Islamic efforts

RIYADH: Saudi Arabia’s Minister of Islamic Affairs Sheikh Abdullatif Al-Asheikh received Sri Lankan Ambassador Omar Lebbe Ameer Ajwad and his accompanying delegation in Riyadh.

The officials discussed various topics related to Islamic affairs and ongoing cooperation between the two countries, the Saudi Press Agency reported.

Speaking to the media after the meeting, the envoy praised the Kingdom’s leading role in supporting Islamic causes and promoting the values of tolerance and moderation globally, particularly in Sri Lanka.

Ameer Ajwad emphasized that these efforts reflect the true message of Islam, the SPA reported.

“We take pride in the Kingdom’s remarkable role in promoting the values of tolerance and moderation — a noble mission that truly represents the lofty message of Islam,” the envoy said.

He thanked King Salman and Crown Prince Mohammed bin Salman for their generous support to Sri Lanka across various fields, and especially their service in response to Qur’anic injunctions.

The ambassador also praised the Ministry of Islamic Affairs for spreading a message of moderation worldwide.

He commended the ministry’s awareness programs, training for imams and preachers, and its organization of Qur’an competitions.


Madinah fair empowers Saudi authors, publishers

Madinah fair empowers Saudi authors, publishers
Updated 05 August 2025
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Madinah fair empowers Saudi authors, publishers

Madinah fair empowers Saudi authors, publishers

MADINAH: The Literature, Publishing and Translation Commission has empowered the nation’s authors and publishers at the fourth Madinah Book Fair, the Saudi Press Agency reported.

The week-long event, held from July 29 to Aug. 4, hosted more than 300 local and international publishing houses and agencies across more than 200 exhibition booths.

Abdullatif Alwasel, the commission’s CEO, thanked the Kingdom’s leaders for their continued support of the nation’s arts and culture sector.

He said the fair marks a key milestone in advancing the publishing industry and spreading knowledge across society.

Alwasel noted that this year’s edition saw unprecedented participation and a wide range of cultural events tailored to various age groups and intellectual interests.

The fair offered broad opportunities for local publishers and authors, improved book accessibility, and strengthened Saudi Arabia content, he added.

Notable initiatives included a discounted book zone and upgrades to the fair’s technical infrastructure, enhancing visitor engagement and overall experience.

The fair attracted large numbers of people from diverse backgrounds who actively engaged with the cultural program presented by distinguished writers and intellectuals.

The sessions featured panels and workshops on key literary topics for the benefit of the public, according to the report.

The book-signing platform hosted several Saudi Arabia authors with their latest work, while various government and cultural organizations showcased their latest initiatives and contributions to the sector.


Hackathon to drive innovation in AlUla tourism

Hackathon to drive innovation in AlUla tourism
Updated 05 August 2025
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Hackathon to drive innovation in AlUla tourism

Hackathon to drive innovation in AlUla tourism

RIYADH: Vibes AlUla, an entrepreneurship and innovation hub launched in partnership with the Royal Commission for AlUla, has opened registration for a sustainable tourism hackathon, set for Aug. 10 to 12.

The hackathon is aimed at empowering national talent and fostering innovative solutions to support AlUla’s tourism sector, according to a Saudi Press Agency report.

Participants will benefit from a comprehensive training program, including specialized workshops, mentoring sessions, and expert guidance in innovation, tourism, and entrepreneurship.

AlUla residents are invited to contribute projects that showcase the region’s environmental and cultural richness while promoting a more sustainable and resilient tourism ecosystem.

Vibes AlUla recently hosted the closing event of the AlUla Entrepreneurs Incubator Program, attended by public and private sector representatives, as well as entrepreneurs and innovators.

Participants showcased a range of startup projects developed by local entrepreneurs, focusing mainly on the film and tourism industries.

These projects contribute to economic diversification and align with AlUla’s vision for a sustainable creative economy, the SPA reported.

As one of the Kingdom’s leading tourism destinations, AlUla offers unique natural and historical assets, making it an ideal hub for entrepreneurial ventures and high-quality investment in tourism and creative sectors, the report added.


Jeddah Summer Season delivers fun for every mood

Visitors say this year’s Jeddah Summer Season program offers more variety and polish than ever. (Supplied)
Visitors say this year’s Jeddah Summer Season program offers more variety and polish than ever. (Supplied)
Updated 04 August 2025
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Jeddah Summer Season delivers fun for every mood

Visitors say this year’s Jeddah Summer Season program offers more variety and polish than ever. (Supplied)
  • Concerts, historic markets, and coastal escapes have the city buzzing with energy

JEDDAH: Jeddah Summer Season is in full swing, offering a mix of entertainment, sports, shopping, and cultural experiences that continue to attract locals and tourists despite the summer heat.

Running until Aug. 31 under the “Color Your Summer” initiative by the Saudi Tourism Authority, the season features a rich lineup of events that highlight Jeddah’s coastal charm, family appeal, and commercial energy.

Visitors say this year’s Jeddah Summer Season program offers more variety and polish than ever. (Supplied)

From the immersive Forest Wonders experience, thrilling horror fests and buzzing beach activities, to musical performances and heritage shopping in Al-Balad, the program reflects the city’s reputation as a top-tier tourism destination in Saudi Arabia.

Popular attractions this year include the Jeddah Shopping Festival, which combines major retail details with lively music nights and engaging live shows, creating a singular commercial and entertainment experience.

HIGHLIGHTS

• Jeddah Summer Season is running until Aug. 31 under the ‘Color Your Summer’ initiative by the Saudi Tourism Authority.

• It features a rich lineup of events that highlight Jeddah’s coastal charm, family appeal, and commercial energy.

The West Coast beach program is another standout, offering a range of activities at popular spots.

Saudi Tourism Authority’s “Color Your Summer” initiative, running until Aug. 31, showcases Jeddah’s coastal charm, family appeal, and commercial vibrancy. (Supplied)

The attractions include the Zaya, Eden and Kashta beaches, the Souq, Pink beach (private location for women) and Jeddah Waves where visitors can enjoy concerts, food stalls, and family-friendly fun along the Red Sea coast.

Meanwhile Forest Wonders has emerged as a family favorite. The air-conditioned, jungle-themed indoor venue features animal encounters, theatrical performances, adventure-style dining, and interactive experiences designed to captivate children and adults.

We visit Jeddah every summer, but this year’s has been truly exceptional. The range of events and the level of organization are impressive; the events are beautifully diversified.

Abulrahman Al-Nahari, Returning visitor from Jazan

Visitors say this year’s program offers more variety and polish than ever.

Saudi Tourism Authority’s “Color Your Summer” initiative, running until Aug. 31, showcases Jeddah’s coastal charm, family appeal, and commercial vibrancy. (Supplied)

Abulrahman Al-Nahari, a 52-year-old returning visitor from Jazan, praised the organization and diversity of activities, citing a beach trip and island tour to Bayada as highlights.

He told Arab News: “We visit Jeddah every summer, but this year’s has been truly exceptional. The range of events and the level of organization are impressive; the events are beautifully diversified.”

Saudi Tourism Authority’s “Color Your Summer” initiative, running until Aug. 31, showcases Jeddah’s coastal charm, family appeal, and commercial vibrancy. (Supplied)

Al-Nahari, who is visiting with his four children, added: “We have been here for just a week and it is fun so far ... Despite the heat we enjoyed activities such as Kashta beach and the Jeddah historical district.”

Fatima Al-Bugami, a mother of two from Makkah, said her children loved Forest Wonders, while she enjoyed shopping in the historic Al-Balad district.

“It is a unique shopping experience in the heart of Jeddah where you can find everything you need,” she said, noting that they also enjoyed dining at Bab Makkah’s seafood restaurants.

“It was a fun day for us,” she said.

Even lifelong Jeddah resident Muhannad Shaker, who typically avoids crowds, was impressed by the season’s offerings.

“This year my friends were able to convince me to go to the various beaches which are part of Jeddah Summer Season and I really found them well organized and very neat,” he told Arab News.

“It kept us busy with entertaining activities beside swimming … So, simply this year’s season combines commerce and entertainment events which is really amazing.”