Saudi Arabia leads MENA startup funding in April with $158.5m  

The Kingdom’s dominant performance was largely driven by iMENA Group’s $135 million pre-initial public offering round, placing it ahead of the UAE, which followed with $62 million raised across nine startups.
The Kingdom’s dominant performance was largely driven by iMENA Group’s $135 million pre-initial public offering round, placing it ahead of the UAE, which followed with $62 million raised across nine startups.
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Updated 05 May 2025
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Saudi Arabia leads MENA startup funding in April with $158.5m  

Saudi Arabia leads MENA startup funding in April with $158.5m  

RIYADH: Saudi Arabia led startup funding across the Middle East and North Africa in April 2025, attracting $158.5 million across eight deals — accounting for more than two-thirds of the region’s total investment for the month. 

The Kingdom’s dominant performance was largely driven by iMENA Group’s $135 million pre-initial public offering round, placing it ahead of the UAE, which followed with $62 million raised across nine startups. 

In total, MENA startups secured $228.4 million in April through 26 deals, marking a 105 percent increase from March and nearly triple the amount raised in April 2024, according to Wamda’s monthly report.  

Notably, the month’s funding activity featured no debt financing.

“Interestingly, the absence of debt-financed deals in April highlights growing investor confidence in equity-based funding — a trend reflecting a healthier capital environment,” the report stated.  

Morocco ranked third regionally, raising $4 million across two startups, while Egypt lagged behind with just $1.5 million secured by four companies. 

Early-stage ventures led in deal volume, bringing in $49 million through 20 transactions. Late-stage activity was concentrated entirely in iMENA’s pre-IPO round. 

By sector, fintech remained the top draw for investors, attracting $44 million across seven transactions. Traveltech also gained momentum, driven by HRA Experience’s deal, while e-commerce startups raised $2.5 million across three deals. 

Software-as-a-service ventures made a comeback after a quiet first quarter, securing $1.8 million from three transactions.  

In terms of business models, business-to-business startups dominated, raising $180 million across 12 deals.  

Business-to-consumer ventures followed with $43 million from seven transactions, while six companies operating both B2B and B2C models accounted for the rest of the disclosed funding. 

Gender disparities in startup funding persisted in April. Female-led startups secured less than $500,000 in total, while male-founded ventures captured 97 percent of all disclosed capital. Startups co-founded by men and women raised an additional $6.5 million. 


UN Tourism: Riyadh Declaration charts future of industry with AI, sustainability at core

UN Tourism: Riyadh Declaration charts future of industry with AI, sustainability at core
Updated 1 min 2 sec ago
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UN Tourism: Riyadh Declaration charts future of industry with AI, sustainability at core

UN Tourism: Riyadh Declaration charts future of industry with AI, sustainability at core
  • Member states unite to address environmental pressures, talent gaps, and digital innovation in tourism

RIYADH: Countries worldwide have committed to advancing a more sustainable tourism sector that embraces digital transformation and addresses workforce challenges.

The Riyadh Declaration on the Future of Tourism was unveiled during the UN Tourism 26th General Assembly, hosted in Saudi Arabia.

The declaration emphasizes that ministers “acknowledge that the global tourism sector is at a turning point in how people travel, how destinations evolve, and how communities thrive.” It also recognizes that rapid technological advancements — including artificial intelligence and other emerging technologies — are reshaping the global tourism landscape.

The document outlines 11 pledges, starting with a commitment for all member states to “act immediately to advance and accelerate progress towards a more sustainable tourism sector that balances environmental stewardship, economic vitality, and social well-being.”

It also encourages countries to “advance and promote the responsible adoption of digital transformation and innovation in the tourism sector by incentivizing investment in digital infrastructure, taking into account different levels of infrastructural development.”

Other pledges focus on strengthening the sector’s resilience, including advancing risk assessments, investing in “adaptive infrastructure and systems,” and fostering rapid response and recovery mechanisms.

Highlighting the importance of collaborative efforts, one goal calls on member states to “address workforce shortages and skills gaps by encouraging investments in tourism education and training, and sharing knowledge among all member states.”

Cultural preservation is also addressed, with countries urged to “promote culturally respectful and socially inclusive tourism by engaging authentically with local communities, safeguarding cultural heritage, and protecting the social fabric of host societies, while preserving cultural identity.”

The declaration notes that adopting new technologies will have “profound and multifaceted effects on the future of tourism,” and identifies sustainability, environmental pressures, accessibility, and digital innovation gaps as key areas of concern. It also highlights challenges such as exposure to crises, workforce shortages, talent mismatches, social integration, unbalanced visitor flows, and infrastructure limitations.

Public safety and the equitable distribution of tourism benefits are also raised as priorities.

At a press conference announcing the declaration, UN Tourism Executive Director Natalia Bayona said the General Assembly aimed “to set a clear vision for the future with tourism as a driver of peace, prosperity, innovation and sustainability for all.”

She added: “This is the biggest General Assembly that we have done in the history of the organization, more than 150 delegations, 90 ministers, 70 ambassadors, 17 deputy ministers of vice-ministers. Our affiliate members, the private sector, more than 120 companies from the private sector.”

Beyond setting pledges, the declaration directs UN Tourism Secretary-General Shaikha Al-Nowais to develop a “strategic roadmap” on the future of tourism, to be presented to the Executive Council within a year.

It also calls on Al-Nowais to implement the AI Impact on Tourism Report and Recommendation Guide and create a global maturity framework or index for AI in tourism. This tool will help countries assess readiness, identify gaps, unlock opportunities, and ensure the responsible and safe adoption of AI in the sector.

Member states requested UN Tourism to track AI adoption globally and develop recommendations for improvement. This report is expected at the Executive Council’s first ordinary session in 2027.

Also speaking at the press conference, Saudi Arabia’s Minister of Tourism Ahmed Al-Khateeb described the Riyadh Declaration as a “roadmap,” highlighting the commitment of member states and the secretary-general to its implementation.

“All decisions during the event were taken in a positive atmosphere, underscoring the Kingdom’s coordination abilities,” he said.

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