Louis Vuitton, an official partner of Formula 1, presented its sixth bespoke Louis Vuitton Trophy Trunk of the season for the Formula 1 stc Saudi Arabian Grand Prix 2025 in Jeddah, from April 18 to 21. This highly anticipated race marks the fifth Grand Prix of the season, with thrilling action at the Jeddah Corniche Circuit.
The French luxury giant joins this journey of champions, reinforcing the tradition that “Victory travels in Louis Vuitton.” The new dynamic Louis Vuitton signature with a revamped graphic Louis Vuitton logo specifically designed for the official partnership between Formula 1 and the house is displayed across Jeddah’s on-track signage.
This reflects the city’s blend of modernity and heritage, with its iconic coastal views and dynamic architecture serving as a backdrop to the high-speed excitement of Formula 1. The new Louis Vuitton logo design evokes a sense of speed and heat effects, drawing a parallel with the high velocity of Formula 1 racing, while resonating with Jeddah’s innovative spirit and its vibrant energy along the Red Sea.
The maison presents its collection of bespoke trunks designed for the world’s most prestigious sporting trophies. Perpetuating a long tradition of savoir-faire, each trunk is handcrafted by Louis Vuitton’s master artisans in Asnières, just outside Paris.
Since its inaugural edition in 2021, the F1 Saudi Arabian Grand Prix has established itself as a highly anticipated annual event, attracting large audiences and a significant media presence from around the world.