Ramadan reflections of a Brazilian in Riyadh

Ramadan reflections of a Brazilian in Riyadh
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Updated 29 March 2025
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Ramadan reflections of a Brazilian in Riyadh

Ramadan reflections of a Brazilian in Riyadh

JEDDAH: Being in Saudi Arabia during Ramadan is a distinct cultural experience, providing non-Muslims with an opportunity to learn more about Islam and its traditions.

Brazilian teacher Talita Schneider Pereira moved to Riyadh in 2023 and says she has found inspiration in the warmth of a community that has welcomed her with open arms.

Speaking to Arab News about her second Ramadan in the Kingdom, Pereira said: “Even though fasting is not something I practice — coming from a different faith and cultural background — I try to take this month as a time for reflection and spiritual connection.”

Pereira was born in Sao Lourenco do Sul, a city located near the border with Uruguay in southern Brazil with 50,000 inhabitants. At the age of 27, she moved to Spain to pursue a master’s degree in teaching Spanish as a foreign language. 

“I have always been very curious, and in Spain, where there is a significant Muslim community, I had learned about Ramadan before moving here,” Pereira told Arab News. “I know it is a sacred month for Muslims; a time of fasting, prayer, and reflection, during which it is believed that the gates of hell are closed, and those of heaven are open. Beyond abstaining from food and drink, the most important aspect is the spiritual connection and the desire to strengthen one’s relationship with Allah.

“For me, it is a period I approach with complete normalcy, and perhaps that is why I do not find it difficult. It is true that schedules change and that the logistics of shopping or certain other activities are affected, but this is nothing compared to the profound significance of this month for Muslims. I try to embrace the experience and adapt to the country’s rhythms.”

This year, Pereira decided to wear the hijab at work to connect with her colleagues and students.

She said it is “wonderful” to see her students’ excitement when they talk about what Ramadan means to them.

“Their eyes light up as they share their traditions and beliefs. Even though I am not Muslim, hearing the call to prayer encourages me to engage in my own conversations with God more frequently,” she said.

Describing her own experience of the month of Ramadan in Saudi Arabia, she said: “When night falls, Riyadh transforms completely. It is as if the city changes clothes: the lights beautifully illuminate the monuments, the streets fill with people, and restaurants and malls remain bustling until late into the night. I am still amazed to see supermarkets open until 1 a.m. and shopping centers packed with people at midnight.”

As a teacher, the main challenge for Pereira is refraining from drinking water during classes. “It is not forbidden, but, out of respect for my Muslim students, I choose not to do it. Talking so much throughout the day often leaves my mouth very dry, which can be uncomfortable,” she said. “However, this is a minor inconvenience compared to the beauty of experiencing this season.”

Although she has spent only two years so far in the Kingdom, Pereira already has special memories she will cherish.

“On my last birthday, my colleagues from the Arabic department organized a small surprise party for me. I believe this says a lot about the hospitality and warmth of Muslim women, who welcome us with open arms just as we are. That gesture touched me deeply, making me feel a genuine and sincere affection,” she said.

And Pereira added that she looks forward to joining in the fasting at some point in the future. “I believe it is an experience worth trying, both spiritually and physically,” she said.


Muslim World League condemns Israeli strikes on Saudi cultural center, school in Gaza

Muslim World League condemns Israeli strikes on Saudi cultural center, school in Gaza
Updated 05 April 2025
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Muslim World League condemns Israeli strikes on Saudi cultural center, school in Gaza

Muslim World League condemns Israeli strikes on Saudi cultural center, school in Gaza
  • Deadly attacks that killed, injured dozens described as ‘horrific crimes against civilians and civilian facilities’
  • MWL chief calls for urgent international action over what he says are war crimes

RIYADH: The Muslim World League has condemned Israeli airstrikes that hit a Saudi cultural facility and a school in the southern Gaza city of Rafah, as Israel resumed military operations following the collapse of a temporary truce with Hamas.

In a statement carried on the Saudi Press Agency on Friday, MWL Secretary-General Sheikh Dr. Mohammed bin Abdulkarim Al-Issa denounced the targeting of the Saudi Center for Culture and Heritage’s warehouse, which destroyed medical supplies intended for the sick and wounded in Gaza.

He also condemned the strike on Dar Al-Arqam School, which reportedly killed and injured dozens, describing the attacks as “horrific crimes against civilians and civilian facilities.”

Al-Issa said: “These acts represent a flagrant violation of all international and humanitarian laws and norms.” 

He called on the international community to take urgent action, and urged global bodies to activate accountability mechanisms and hold perpetrators responsible for what he described as war crimes.

The condemnation comes amid renewed violence in Gaza since March, following a ceasefire between Israel and Hamas.

Israel has resumed its bombardment of the enclave, saying it is targeting militant infrastructure, while humanitarian agencies have warned of deepening crises and mounting civilian casualties.


Kingdom arrests 18,407 illegals in one week

Kingdom arrests 18,407 illegals in one week
Updated 05 April 2025
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Kingdom arrests 18,407 illegals in one week

Kingdom arrests 18,407 illegals in one week

RIYADH: Saudi authorities arrested 18,407 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.

A total of 12,995 people were arrested for violations of residency laws, while 3,512 were held over illegal border crossing attempts, and a further 1,900 for labor-related issues.

The report showed that among the 1,260 people arrested for trying to enter the Kingdom illegally, 66 percent were Ethiopian, 28 percent Yemeni, and 6 percent were of other nationalities.

A further 67 people were caught trying to cross into neighboring countries, and 21 were held for involvement in transporting and harboring violators, the SPA reported.

The Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($260,000), as well as confiscation of vehicles and property.

Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.


Authorities foil drug trafficking across Kingdom

Authorities foil drug trafficking across Kingdom
Updated 05 April 2025
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Authorities foil drug trafficking across Kingdom

Authorities foil drug trafficking across Kingdom

RIYADH: Saudi authorities carried out multiple drug-related arrests across the Kingdom, the Saudi Press Agency reported on Saturday. 

In Asir’s Al-Raboah sector, Border Guard land patrols thwarted the smuggling of 540 kg of qat.

In two other operations, authorities arrested two Ethiopians for smuggling 25 kg of qat and three Yemenis for smuggling 66 kg of qat in the same area.

Land patrols in the Al-Tawwal sector of the Jazan region foiled the smuggling of 51.4 kg of hashish.

The General Directorate of Narcotics Control arrested two Pakistanis in Riyadh with 1.6 kg of methamphetamine, locally known as shabu.

In Jeddah, authorities arrested an Ethiopian, two Yemenis, and a Palestinian with 6 kg of hashish.

The directorate also arrested a citizen in Asir with 30 kg of hashish.

Another citizen was arrested in the Jouf region for selling amphetamine.

In Jazan’s Al-Dayer sector, Border Guard patrols arrested eight Ethiopians for smuggling 144 kg of qat.

Preliminary legal procedures were completed, and all seized items were handed to the relevant authorities.

The public is urged to report drug smuggling or sales by calling 911 in Makkah, Riyadh, and the Eastern Province, or 999 in other regions.

Reports can also be submitted confidentially to the General Directorate of Narcotics Control at 995 or via email at 995@gdnc.gov.sa.


KSrelief helps crisis-hit regions worldwide

KSrelief helps crisis-hit regions worldwide
Updated 05 April 2025
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KSrelief helps crisis-hit regions worldwide

KSrelief helps crisis-hit regions worldwide

RIYADH: The Kingdom’s aid agency, KSrelief, is providing humanitarian assistance to some of the world’s most vulnerable people, the Saudi Press Agency reported on Saturday.

In the Syrian Arab Republic, KSrelief distributed 125 food baskets in Rif Dimashq governorate, helping 125 families.

In northern Lebanon, 828 Syrian refugee families in Western Beqaa, Akkar, and Danniyeh received food aid. In Beirut, 237 food baskets reached 1,185 vulnerable people.

In Yemen’s Hodeidah governorate, KSrelief pumped 3.5 million liters of drinking water and 448,000 liters of non-potable water in one month as part of its water and sanitation project.

A KSrelief mobile medical clinic in Hajjah governorate served 1,691 patients during the same period, the SPA reported.

In Sudan, 2,000 food packages were distributed to displaced and needy families in Atbara, River Nile State, aiding 12,001 people.

Since its launch in May 2015, KSrelief has carried out 3,389 projects worth almost $7.9 billion across 106 countries, in partnership with over 300 organizations.


How AI technology is changing the beauty industry

How AI technology is changing the beauty industry
Updated 05 April 2025
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How AI technology is changing the beauty industry

How AI technology is changing the beauty industry
  • Algorithms are used to recommend salons to customers in Saudi Arabia
  • Millions of gigabytes of data on hair and skin is being fed into AI engines

RIYADH: Artificial intelligence is increasingly being used in the beauty industry, both in Saudi Arabia and internationally.

Mohamed Hassan, CEO of Saudi-based Glamera, spoke to Arab News about how the company uses AI to recommend services to customers.

“The system analyzes user behavior and preferences to offer personalized service suggestions,” he said.

Founded in Egypt in 2020, where it still covers Cairo and Alexandria, Glamera then relocated to Saudi Arabia, where it covers Riyadh, Jeddah, Dammam, Taif, Qassim, and Madinah.

Another technology implemented by some beauty companies is augmented reality, which allows users to ‘try out’ beauty products using their smartphones. 

L’Oreal uses AI technology for a wide range of features including analyzing customer reviews and evaluating product formulas, Vismay Sharma, president of L’Oreal South Asia Pacific, Middle East, and North Africa, told Arab News.

The company’s Beauty Genius, which provides users with analysis, product recommendations and personalized routines for hair and makeup, is powered by generative AI.

L’Oreal has also created SkinConsultAI, which “measures skin aging” and offers personalized skincare regimens.

Sharma said that the company has collected a vast amount of data on hair and skin — more than 11 million gigabytes — which is fed into the AI engine.

“We have by far the highest amount of data … that is what we are now feeding into all of our AI engines such as LLMs (large language models), which is allowing us to do significant exploration of formula evaluation,” Sharma said.

Stressing how important it is to use technology responsibly, Sharma added that L’Oreal has been transparent about its commitment to not using computer-generated photos of results. 

“We never use GenAI on our models, because that, in a way, is faking results,” he said. “There are very clear ethical rules that we put around the use of technology and I very strongly believe that if technology is in the hands of responsible people, using it responsibly can significantly enhance the quality of experience, the beauty journey of consumers, and the overall efficiency of an organization.”