Arabian Travel Market to spotlight luxury travel as global demand rises

Arabian Travel Market to spotlight luxury travel as global demand rises
Danielle Curtis, exhibition director ME, Arabian Travel Markets
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Updated 19 March 2025
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Arabian Travel Market to spotlight luxury travel as global demand rises

Arabian Travel Market to spotlight luxury travel as global demand rises

Arabian Travel Market is set to highlight the thriving luxury tourism sector when it returns to the Dubai World Trade Centre from April 28 to 1 May. 

Bringing together top-tier hospitality brands, influential industry figures, and innovative travel destinations, the event will showcase the latest trends and insights that are shaping the high-end travel segment.

 According to McKinsey and Company, the demand for luxury tourism and hospitality is expected to grow faster than any other industry. This is predominantly due to the rising number of high-net-worth individuals globally and a growing segment of aspiring luxury travelers willing to allocate larger proportions of their income to premium experiences.

 The research suggests that luxury tourism and hospitality will reach $391 billion by 2028, up from $239 billion in 2023, with Asia gaining significant ground in the market segment.

Supporting this trend, data recently issued by the Statistical Centre for the Cooperation Council for the Arab Countries of the Gulf revealed that GCC states earned $110.4 billion in international tourism revenues in 2023.

The largest share of tourists came from the Asia-Pacific region (38 percent), followed by the Middle East (25.1 percent), Europe (22.9 percent), Africa (8.8 percent), and the Americas (4.3 percent).

Danielle Curtis, exhibition director ME, Arabian Travel Markets, said: “The increase in inbound tourism from Asia and the growing wealth in this region create a major opportunity for Middle Eastern tourism, especially in the luxury sector.

“At ATM, Asia is among our fastest-growing markets for exhibitors, boasting a 27 percent increase in exhibitors from the region this year. National Tourism Organizations from destinations like Japan, Maldives, South Korea, India and Thailand are driving this growth, alongside regional tourist boards such as Rajasthan Tourism, Goa, Phuket, Hong Kong and Jakarta, all contributing to Asia’s expanding presence at ATM 2025 and the growing focus on luxury travel.”


SAB first in Kingdom to earn CIPS Gold Award

SAB first in Kingdom to earn CIPS Gold Award
Updated 14 May 2025
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SAB first in Kingdom to earn CIPS Gold Award

SAB first in Kingdom to earn CIPS Gold Award

 

The recognition highlights SAB’s leadership and ongoing commitment to embedding global standards in procurement and supply chain practices. 


Saudi Awwal Bank, one of the Kingdom’s leading financial institutions, has become the first Saudi entity and the 11th worldwide to be awarded the Gold Certification from the Chartered Institute of Procurement and Supply under its global Procurement Excellence Programme.
This recognition highlights SAB’s leadership and ongoing commitment to embedding global standards in procurement and supply chain practices. It reflects the bank’s strategic focus on governance, ethical sourcing, and sustainable procurement, all central to SAB’s broader vision of operational excellence and innovation.
The Gold Award is one of the highest levels of certification offered by CIPS and is awarded to organizations that demonstrate robust procurement leadership, effective integration across the business, and strong performance management aligned with global best practices.
Ghada Al-Jarbou, chief operating officer at SAB, said: “The CIPS Advanced Gold Certification validates the strength of our procurement transformation. It reflects our focus on building robust governance, enhancing operational efficiency and ensuring our procurement function supports long-term innovation and resilience. This achievement demonstrates SAB’s commitment to operational excellence and strategic growth, which in turn strengthens our ability to deliver sustainable value to our employees, customers and shareholders.”
Ben Farrell, CIPS CEO, said: “This is a proud moment for SAB and a milestone for the wider procurement profession in the Kingdom. SAB’s achievement of the CIPS Gold Award is a clear indication of its commitment to placing procurement at the center of business strategy and transformation. This award recognizes SAB’s excellence in governance, strategic alignment, and operational delivery.”
The CIPS Procurement Excellence Programme is an internationally recognized framework used by public and private sector organizations worldwide to benchmark, assess and enhance their procurement functions. It evaluates performance across leadership, strategy, people, process, and systems — providing a roadmap for continuous improvement.


Building a resilient mindset key for businesses to mitigate cyberattacks

Building a resilient mindset key for businesses to mitigate cyberattacks
Updated 14 May 2025
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Building a resilient mindset key for businesses to mitigate cyberattacks

Building a resilient mindset key for businesses to mitigate cyberattacks

For organizations to have the best chance of minimizing the impact of any cyberattack, it is essential they take a proactive approach and gain visibility into where they are vulnerable. That means developing a resilient mindset throughout the business.

Resilience is becoming an increasingly important part of how organizations approach cybersecurity, as businesses realize the inevitability of attacks and the limitations in only focusing on attempting to stop these. 

A study by Gartner finds organizations that leverage the principles of resilience outperform their less resilient peers, and build stronger, more adaptable cybersecurity programs.

Central to this is the concept of creating a truly “zero-trust” mentality, which provides the bedrock for any organization’s cyber strategy. “Zero-trust is not a product but a concept,” explained Tony Fergusson, CISO in Residence at cloud-based cybersecurity platform Zscaler, who helped develop the theory. 

Building a resilient mindset is a core element of zero-trust, encouraging individuals to take responsibility for cybersecurity rather than leaving it to IT teams. This means, Fergusson said, actively involving employees in planning exercises to test the impact of a cyberattack, so they can see at first hand just how serious an incident can be. “I’ve been inside the war room and people react very differently,” he said. “Some completely freeze and just don’t know what to do. Others step up and take charge.”

Tabletop exercises, where teams of people meet up to tackle fictitious but plausible scenarios to test how they would respond and take away key lessons for future events, can be an excellent way of helping people understand their role and responsibilities. “We need to sit with the people who are going to be in the crisis room and make sure that we have a plan,” said Fergusson. “Often it can get very mixed up in terms of who is doing what, and the result is that not a lot happens.”

Such exercises can then be used to develop specific roles for individuals in a crisis. “One of the other things I’ve found is that we tend to overreact,” he added. “Sometimes the reaction is to shut everything down. But that can cause even more damage, because maybe some things were still working. Once you’ve turned everything off, it can be difficult to get systems back up and running. That’s not a nice place to be.” 

As well as working with employees, organizations need to develop a wider culture of resilience. This means taking a more proactive approach to identifying potential risks rather than relying on more reactive techniques. “Endpoint detection and response and other tools are very much about trying to detect something and respond to it,” said Fergusson. “That time to respond is coming down so much that we need to think about what controls we can put in place. If we can look for where we have risk, then we can mitigate it before something happens.”

A central tenet of the zero-trust concept is removing the attack surface. “You can’t attack what you can’t see,” said Fergusson. “If I remove my attack surface as an organization, that is a proactive measure I can take to prevent an attacker compromising my infrastructure.” 

Existing technology can also help organizations take more proactive steps, he added, including Sandbox, which will run applications in a controlled environment to test it, before delivering it to the user. “There’s also now technology like browser isolation,” he said. “This means we can isolate the browser in the cloud and only send the pixels to the user, so if there’s a malicious piece of code, it’s not able to run on the endpoint. It removes the attack surface for the user.” 

Breach attack simulation tools and even artificial intelligence can also identify where the biggest risks lie, and how these can be mitigated. “We need to find out what is the most important part of the technology that needs to run and make sure we build resilience around it,” he said, adding that industry standards often only provide a basic minimum in terms of resilience. Once the biggest risks have been identified and mapped, organizations can deploy a risk register and use key performance indicators to drive teams to resolve those.

A resilient mindset also means reviewing how organizations use the technology they have at their disposal. “Sometimes the problem is the way the technology is used or configured,” Fergusson pointed out. “If I have a firewall, but I don’t configure policy in it, how resilient am I going to be against attack? That’s where we have a lot of work to do.”

Underpinning all of this is the need for visibility. “That is a superpower,” concluded Fergusson. “If we’re able to mitigate risk before that attacker comes after us, before that network fails or before that person makes a human error, that’s true resilience.”

To find out more about how Zscaler can help your business build a resilient mindset, visit zscaler.com

  • The writer is Nick Martindale, copywriter for Zscaler.

SADAFCO showcases products, growth at Saudi Food Show

SADAFCO showcases products, growth at Saudi Food Show
Updated 13 May 2025
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SADAFCO showcases products, growth at Saudi Food Show

SADAFCO showcases products, growth at Saudi Food Show

Saudia Dairy and Foodstuff Company, known as SADAFCO, a leading manufacturer and distributor of high-quality dairy and food products, is participating in Saudi Food Show 2025, held from May 12–14 at the Riyadh Front Exhibition and Conference Center.

SADAFCO is welcoming visitors at Booth #C4-2, where it is showcasing key products, aiming to connect with clients, partners, and industry leaders in the Kingdom’s premier F&B trade environment.

“Saudi Arabia’s food landscape is moving fast — and so are we,” said Patrick Stillhart, CEO of SADAFCO. “Our goal is not only to deliver trusted products, but to play a central role in shaping the future of food in the Kingdom. Events like the Saudi Food Show allow us to listen, lead, and grow alongside our partners.”

In line with Vision 2030, SADAFCO continues to strengthen its local presence and future-ready operations. Key recent developments include:

• On top of the SR130 million ($34.6 million) investment in the new ice cream factory, which opened in 2021, SADAFCO has now invested another SR20 million to expand capacity and product variety.

• A strategic digital transformation partnership with SAP and NTT DATA to modernize operations and enhance efficiency.

• A long-term sustainability roadmap, including a zero-carbon fleet transition by 2045 and net-zero ambition for the company by 2060.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom and Middle East.


GISEC 2025:Resecurity joins US-UAE Business Council to advance cybersecurity collaboration across region

GISEC 2025:Resecurity joins US-UAE Business Council to advance cybersecurity collaboration across region
Updated 13 May 2025
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GISEC 2025:Resecurity joins US-UAE Business Council to advance cybersecurity collaboration across region

GISEC 2025:Resecurity joins US-UAE Business Council to advance cybersecurity collaboration across region

Resecurity, a US-based leader in cybersecurity and threat intelligence, has officially joined the US-UAE Business Council, reinforcing its long-term commitment to the Middle East and Gulf region. This strategic partnership will accelerate cybersecurity collaboration and support the region’s digital transformation efforts.

The US-UAE Business Council is the premier organization dedicated to strengthening commercial ties between the US and the UAE. Through high-level engagement with government and industry leaders, it fosters innovation, investment, and strategic partnerships across key sectors, including technology, energy, defense, and cybersecurity.

“We are delighted to welcome Resecurity to the US-UAE Business Council,” said Danny Sebright, president of the council. “Resecurity brings deep expertise in cyberthreat intelligence and digital risk management. Their involvement will greatly contribute to our technology-focused initiatives and help advance cybersecurity resilience throughout the region.”

Resecurity has been rapidly expanding its footprint in the Middle East, actively working with governments and critical infrastructure providers to mitigate cyberthreats, protect digital assets, and strengthen regional cybersecurity frameworks.

“Our membership in the US-UAE Business Council underscores our strategic vision for the region,” said Gene Yoo, CEO of Resecurity. “The UAE is a global leader in digital innovation, and we’re honored to contribute our expertise to support its vision for a secure and resilient digital future.”

Founded in 2016, Resecurity provides an end-to-end cybersecurity platform focused on threat intelligence, endpoint protection, and digital risk management. Recognized among the fastest-growing cybersecurity firms in Los Angeles by Inc. Magazine, the company has built a global reputation for data-driven intelligence and early breach detection.

Resecurity also maintains key partnerships with global security and defense organizations, including the World Economic Forum’s Cybercrime Atlas, InfraGard National Members Alliance, AFCEA, NDIA, FS-ISAC, and multiple American Chambers of Commerce.

Its distinguished advisory board includes:

  • Maj. Gen. Richard M. “Dick” Lake (USMC-Ret.)
  • Darrell M. Blocker, former deputy director, CIA Counterterrorist Center
  • Lt. Gen. (Dr.) Rajesh Pant, former national cybersecurity coordinator, India
  • Rear Adm. Teisuke Hayano (Ret.), former director of intelligence, JMSDF

This strategic engagement with the US-UAE Business Council marks a new chapter in Resecurity’s efforts to support cybersecurity development in the GCC region and beyond.

For further information, visit https://www.resecurity.com/


Mobily achieves fastest response time for online gaming, live streaming, and video calling

Mobily achieves fastest response time for online gaming, live streaming, and video calling
Updated 13 May 2025
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Mobily achieves fastest response time for online gaming, live streaming, and video calling

Mobily achieves fastest response time for online gaming, live streaming, and video calling

Etihad Etisalat Company, known as Mobily, has announced that it ranks first among Saudi telecom companies in response time for online gaming, live streaming, and video interactions. This recognition is based on reports issued by global platforms that measure latency and digital performance.

Nezar Banabeela, Mobily CEO, said: “We are proud of this achievement, which is one of the outcomes of Mobily’s continued investments in enhancing its digital infrastructure. These efforts have successfully reduced latency, enabling our customers to engage in real-time digital experiences and enjoy improved service quality that aligns with the world’s best practices.”

He added: “Mobily remains committed to advancing and enhancing its services by offering the latest technologies and solutions. Fast video loading and real-time interaction are essential for customer satisfaction and maintaining a presence on live-streaming platforms.”

To mark this milestone, Mobily launched a campaign titled “A leading Network,” inviting customers to enjoy low latency on its network and leverage cloud-based applications and IoT services for greater productivity and more efficient business operations.

Mobily’s reduced latency has enhanced user experiences in multiplayer gaming and video-on-demand streaming on mobile networks. It has also enabled seamless remote work environments, supporting smooth virtual meetings and empowering organizations to make swift decisions on urgent matters.

Moreover, Mobily’s ultra-low latency network is unlocking new possibilities across key sectors, including healthcare, education, business, entertainment, and finance. The financial sector, in particular, has been able to enhance customer experiences by accelerating digital services, delivering greater value with improved efficiency and lower costs, while also fostering continuous innovation and adaptability to evolving customer needs.

Video calling and gaming applications demand latency levels under 30 milliseconds in standard operating conditions to ensure data accuracy. Mobily’s network also offers high upload speeds suitable for video conferencing, cloud backups, file sharing, and social media content creation.

Mobily continues to invest in its digital infrastructure to strengthen Saudi Arabia’s position as a regional and global digital hub, recognized for innovation and technology excellence.