DUBAI: Huda Kattan, the mogul behind Huda Beauty, is breaking new ground with the launch of her “Huda Hotline” podcast.
Launched on Jan. 30, the podcast marks her first major project outside her beauty empire, offering a space for candid discussions about self-worth, beauty standards and personal growth.
Speaking about her motivation, Kattan told Arab News: “I wanted to do this for so long, it’s been a dream of mine for so many years, because I just had so many people from my community asking me to do a podcast, telling me they wanted to see a place where I could share some of my experiences.”
She added that her community has always been deeply connected by a shared passion for development and hard work, something she has learned from statistics and surveys conducted on her META platforms. They revealed a significant percentage of her followers are women striving to start their own businesses.
With “Huda Hotline,” Kattan said she was aiming to give back by being more vulnerable and open about her journey.
“I also have realized that my vulnerability and accepting that I don’t know the answers is something that people also have appreciated from me,” she said.
Initial episodes will explore topics such as entrepreneurship, overcoming fear and redefining traditional beauty standards.
Kattan also talked about the impact her beauty brand has had on diversifying the industry. She said: “I definitely think we were a big part of leading this conversation, and it was difficult at first. It was very, very difficult to be based in the Middle East and trying to break through to the US, break through Europe, and that was extremely, extremely challenging.”
As for the podcast’s future, Kattan envisions she will eventually bring in guests.
“I definitely think there may be some people, but not right away,” she said. She said she was interested in featuring experts in health, self-improvement and biohacking, giving her audience a glimpse into her personal passions beyond beauty.
“I’m so ready for this,” she added.