Dakar Rally provides a platform for sharing Kingdom’s breathtaking beauty with the world

RIYADH: This year’s Dakar Rally in Saudi Arabia is a stage for sharing the breathtaking beauty of the Kingdom with the world, in addition to it being a test of endurance for drivers.
Running until Jan. 17, the rally spans 7,737 km, including 5,129 km of timed special stages, and features 439 vehicles across multiple categories.
It takes participants through some of the Kingdom’s most stunning natural landscapes and archaeological treasures.
At the heart of the spectacle lies the media’s vital role in connecting global audiences to the rally’s excitement and adventure.
Journalists, photographers, and broadcasters are the storytellers who will bring the Dakar experience to life while showcasing unique Saudi beauty and culture.
This year’s rally has attracted 618 accredited journalists from 128 media outlets, representing 48 nationalities. Their collective efforts highlight the universal fascination with the Dakar Rally and its ability to transcend borders.
As the drivers push their limits across sand dunes, rugged mountains, and rocky trails, the media captures more than just the competition: They shine a light on the Kingdom’s vast, untouched landscapes and rich cultural heritage, offering viewers a window into Saudi Arabia’s diverse beauty.
From ancient archaeological wonders to sweeping desert vistas, the rally’s route becomes a showcase of the Kingdom’s allure.
Through articles, interviews, photos, and live broadcasts, journalists showcase narratives of human resilience and adventure.
Their work transcends the race itself, sharing stories of perseverance, teamwork, and cultural exchange with millions of followers globally.
The Dakar Rally Saudi Arabia 2025 is a celebration of exploration and storytelling.
Thanks to the dedication of the international media, the world gets to experience the beauty of the rally and the Kingdom, one story at a time.