RIYADH: The Diriyah Gate Development Authority has signed an agreement with tech giant Amazon to enhance cooperation in cultural and technical fields.
This collaboration will enrich the visitor experience at historical sites in Diriyah, and expand cultural and historical content through Amazon Alexa, a virtual assistant technology.
The deal was signed by Group CEO of DGDA, Jerry Inzerillo, and Amazon Saudi Arabia Country Manager, Abdo Chlala.
Inzerillo said: “This day represents the beginning of an ongoing collaboration that will help make Diriyah a global destination for culture and heritage as we connect the past to the future by investing in modern technologies, highlighting the rich heritage of Diriyah and the authentic culture of the Kingdom of Saudi Arabia.”
Eric King, Amazon’s managing director of Alexa International for EMEA & APAC, said: “We are excited to team up with the Diriyah Gate Development Authority to celebrate the cultural heritage of Saudi Arabia.
“This collaboration will showcase the Kingdom’s rich traditions and history through our innovative technology that continues to delight our customers and enhance their experiences.”