RIYADH: As part of efforts to develop Saudi Arabia’s museum sector and enhance the cultural and social roles of museums, the Museums Commission recently hosted an open meeting titled “Museums and Community Engagement: How Can a Museum Become a Community Hub?”
Moderated by Eman Zidan, director of the Red Sea Museum, the event featured Noha Al-Kadhi, director of programs at the Museums Commission; Hassa Al-Sudairy, senior manager of cultural programs at the Jeddah Historic District Program; and Maria Alam, director of learning and research at Hayy Jameel.
The discussion explored the role of museums in fostering community engagement, with speakers emphasizing the need to continuously refresh programs and activities to attract visitors and offer enjoyable experiences for all age groups.
Drawing from the commission’s experience, Al-Kadhi underscored the importance of understanding audience and community needs to create museum narratives and programs that resonate with diverse visitors.
She highlighted the value of involving schools and students to build strong connections between younger generations and museums, suggesting that children and youth could become “museum ambassadors” if they enjoy their visits.
Al-Sudairy shared insights from the Jeddah Historic District Program on engaging the local community in heritage preservation through targeted awareness and educational initiatives.
She cited successful programs involving children and students, such as workshops where participants restored heritage houses using miniature 3D models — activities that deepen their understanding of and connection to heritage.
Alam emphasized the importance of creating interactive programs for children and families to strengthen connections between museums and the community.
She highlighted Hayy Jameel’s initiative of engaging the local community in decorating the neighborhood facade, fostering interaction between art, the museum, and the public. This, she said, enhances visitors’ experiences and encourages repeat visits.
The speakers also discussed the role of technology in enriching visitor experiences and designing engaging programs and exhibitions.
Al-Kadhi highlighted technology as a powerful tool for providing innovative experiences while underlining the importance of balancing modern technology with the preservation of authentic heritage.
Alam added that blending modern media with heritage enhances museums’ appeal and delivers educational and experiential value.
Addressing challenges and opportunities in the museum sector, Al-Sudairy drew from the program’s experience to discuss the complexities of preserving heritage buildings through meticulous restoration processes that meet UNESCO and Ministry of Culture standards. She commended the local community’s support in advancing these initiatives.
The speakers stressed the importance of transforming museums into vibrant community hubs. They highlighted the need for interactive spaces that meet societal needs and encourage active participation, moving beyond the traditional role of merely displaying artifacts and decribing their histories.
