Saudi luxury F&B brand Bateel International, renowned for its gourmet delights, has announced its expansion into Asia with the opening of its first boutique in Seoul, South Korea. The outlet opened in mid-November at the prestigious Lotte World Mall. This milestone marks a pivotal moment in Bateel’s global growth strategy, bringing its collection of premium organic dates, single-origin chocolates and gourmet products to a discerning audience in one of Asia’s most vibrant markets.
After years of evaluating international markets, Bateel identified South Korea as a prime destination for its boutique expansion. With a sophisticated consumer base that values health-conscious, trendy products, Seoul presents the perfect market for Bateel’s offering of organic and filled dates, artisanal chocolates and luxurious packaged gift sets. The location in Lotte World Mall, adjacent to the entrance of the renowned viewing deck, mirrors the brand’s successful presence at Dubai Mall, where Bateel boutiques attract thousands of global visitors.
“We are thrilled to enter the South Korean market,” said Bilal El-Kurjie, senior commercial director at Bateel. “Our presence in this key market allows us to bring the unique Bateel experience to new customers, starting with this iconic location at Lotte World Mall.”
Bilal El-Kurjie, senior commercial director at Bateel International
The new boutique, larger than some of Bateel’s flagship stores in Saudi Arabia and the UAE, will offer the full Bateel experience. Customers will enjoy an extensive range of premium products, including Bateel’s organic dates, high-end single-origin chocolate collection, and bespoke packaging options, designed to cater to both local tastes and the international tourist market.
In addition to the boutique, Bateel plans to introduce its new Bateel El’an concept, a modern café format, in early 2025. This next phase will elevate Bateel’s presence in South Korea, offering dine-in, takeaway, and delivery options that showcase Bateel’s signature culinary excellence.
Central to Bateel’s expansion strategy is its commitment to sourcing the highest-quality ingredients globally. This dedication, paired with a focus on sustainability, aligns with the growing demand for responsibly sourced luxury products in South Korea.
“This expansion is the start of a new chapter for Bateel in Asia,” El-Kurjie added. “We have ambitious plans underway and look forward to further expanding our presence, starting with Seoul and soon moving into markets like Singapore.”
Bateel has established a strong global presence in more than 29 countries, with luxury boutiques and cafés in premium destinations across the GCC, Europe, and Asia.
