TDF CEO joins World Travel & Tourism Council Executive Committee

Tourism Development Fund CEO Qusai Al-Fakhri has been appointed to the Executive Committee of the World Travel and Tourism Council.
Tourism Development Fund CEO Qusai Al-Fakhri has been appointed to the Executive Committee of the World Travel and Tourism Council.
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Updated 25 November 2024
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TDF CEO joins World Travel & Tourism Council Executive Committee

TDF CEO joins World Travel & Tourism Council Executive Committee

In a landmark achievement for Saudi Arabia’s tourism sector, Tourism Development Fund CEO Qusai Al-Fakhri has been appointed to the Executive Committee of the World Travel and Tourism Council. This appointment highlights TDF’s growing international influence and its vital role in transforming Saudi Arabia into a leading global tourism destination in line with the objectives of Saudi Vision 2030.
The Executive Committee membership, one of the highest roles bestowed on a Saudi entity within the WTTC, reflects TDF’s commitment to sustainable tourism development and international collaboration. The WTTC unites key decision-makers, leaders, and experts from across the global tourism industry, focusing on strategies that drive long-term growth in travel and tourism.
The TDF CEO’s appointment underscores TDF’s leadership in fostering international partnerships, advancing Saudi Arabia’s tourism industry, and positioning the Kingdom as a top destination for foreign investment. By sharing insights and learning from global best practices, TDF will further accelerate the growth of Saudi tourism, enhancing its global standing and economic potential.
Al-Fakhri said: “Joining the WTTC’s Executive Committee is a prestigious recognition of Saudi Arabia’s growing influence in the global tourism landscape. It reaffirms TDF’s commitment to driving tourism transformation in the Kingdom.”

 Through this platform, we aim to leverage global expertise and innovative solutions to achieve the ambitious goals of Saudi Vision 2030, while promoting sustainable growth across Saudi Arabia’s tourism sector.” He also highlighted TDF’s continued dedication to developing the sector through financial support and advisory solutions that empower investors and enhance collaboration with both local and international stakeholders.
The WTTC is the premier global entity representing the private sector in travel and tourism. Its mission is to raise awareness of the industry’s economic and social impact while providing a platform for leaders to share insights and address critical challenges. The WTTC’s annual global summit brings together top executives from the world’s largest travel and tourism companies to explore key issues and opportunities.

 


Soundlines Group provides Saudi Arabia with skilled workers

Soundlines Group provides Saudi Arabia with skilled workers
Updated 2 min 18 sec ago
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Soundlines Group provides Saudi Arabia with skilled workers

Soundlines Group provides Saudi Arabia with skilled workers

Soundlines Group, a global leader in overseas recruitment, has been instrumental in supporting Saudi Arabia’s ambitious Vision 2030 by providing a skilled workforce for the country’s rapid development.

With decades of experience in international manpower deployment, they have established themselves as a trusted partner for large-scale infrastructure and construction projects, ensuring that the Kingdom has access to the right talent to drive its transformation.

Soundlines Group, being a part of Soundlines Global, a leading overseas recruitment company, has emerged as a trusted partner in supporting these efforts.

With expertise in adhering to Saudi labor laws and regulations, it focuses on providing a seamless recruitment process, connecting Saudi Arabia with a global talent pool of skilled workers.

Specializing in roles critical to the construction industry—such as electricians, welders, foremen, technicians, steel fixers, shuttering carpenters, masons, plumbers, and many more trades —we ensure that its recruitment efforts meet the Kingdom’s growing demand for specialized expertise. By supplying blue-collar professionals who are job-ready and equipped with the necessary skills, Soundlines contributes to the timely execution and efficiency of key projects aligned with Vision 2030.

A key differentiator is their commitment to ethical and transparent recruitment. By adhering to Saudi labor laws and best practices, the company ensures that both employers and employees benefit from fair, structured, and legally compliant hiring processes. This not only strengthens the workforce but also enhances Saudi Arabia’s reputation as a global hub for talent-driven growth.

“We are proud to contribute to Saudi Arabia’s Vision 2030 by bridging the gap between manpower demand and supply,” said a company spokesperson. “We take pride in being a small yet essential part of the Kingdom’s journey towards a modern and prosperous future.”

Recognizing the rapid expansion of mega projects in the kingdom, they continue to work closely with employers to identify, train, and deploy workers with specialized skills being one of the key contributors to workforce stability and project efficiency.

As Saudi Arabia progresses toward its Mission & Vision, Soundlines Group, part of Soundlines Global, stands ready to support its recruitment needs, reinforcing its position as a reliable and trusted partner in shaping the Kingdom’s future.


Nokia and ACES-NH deploy 25G PON-based neutral host fiber network

Nokia and ACES-NH deploy 25G PON-based neutral host fiber network
Updated 1 min 57 sec ago
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Nokia and ACES-NH deploy 25G PON-based neutral host fiber network

Nokia and ACES-NH deploy 25G PON-based neutral host fiber network

Nokia recently announced that ACES-NH successfully deployed Saudi Arabia’s first-ever 25G PON-based neutral host network, marking a significant milestone in the country’s fiber evolution.

Built on Nokia’s fiber technology, the new network enables multiple service providers to leverage a unified infrastructure, minimizing redundancy and driving enhanced connectivity to bolster Saudi Arabia’s Vision 2030.

The neutral host model allows multiple service providers to share a high-performance fiber broadband network, improving efficiency and reducing infrastructure duplication.

As the leading supplier of 25G PON technology, Nokia equips ACES-NH with a future-ready fiber platform, supporting evolving use cases — from residential broadband and enterprise connectivity to smart city services and industrial applications.

ACES-NH’ open access network, powered by Nokia’s Altiplano Access Controller, leverages automation to streamline operations. The initial deployment comprises Optical Line Terminals and Optical Network Terminals, laying the groundwork for future nationwide expansion and extended use cases for enterprises.

Based on the Quillion chipset, Nokia’s 25G PON fiber broadband solution enables ACES-NH to deliver high-speed data and low latency for next-generation applications. This advancement ensures that businesses, small and medium enterprises, and consumers can enjoy seamless connectivity for cloud gaming, enterprise networking, and next-generation digital experiences.

Dr. Luai Hasnawi, chief of fixed network at ACES-NH, said: “Together with Nokia, we are proud to deliver Saudi Arabia’s first 25G PON-based neutral host network. This deployment transforms fiber connectivity in the Kingdom, giving multiple service providers secure,

high-speed access over a shared infrastructure and reinforcing ACES-NH’ leadership in neutral host solutions.”

Kamal Ballout, head of enterprise and partners for network infrastructure at Nokia Middle East & Africa, said: “This milestone marks a major shift toward ‘Fiber for Everything.’ With 25G PON, infrastructure providers like ACES-NH can address residential, enterprise, and mobile transport needs on a single network, reducing costs and accelerating digital innovation across Saudi Arabia.”


Lulu Hypermarkets announces exclusive Ramadan offers

Lulu Hypermarkets announces exclusive Ramadan offers
Updated 25 February 2025
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Lulu Hypermarkets announces exclusive Ramadan offers

Lulu Hypermarkets announces exclusive Ramadan offers

As the holy month of Ramadan approaches, LuLu Hypermarkets in Saudi Arabia is proud to announce a remarkable lineup of exclusive promotions with discounts exceeding half the price on around 6,000 products that range from daily kitchen essentials to home improvement items, tech and more. 

With the aim to cater to the needs of every family and celebrate the spirit of charity and giving while promoting sustainability for a greener future, Ramadan promotions feature essential goods, gourmet treats, meaningful gifts, and sustainable practices.

Shoppers can enjoy significant discounts on pantry staples such as premium rice, aromatic teas, refreshing juices, and essential oils, alongside a variety of ready-to-cook options like samosas, kibbeh, and other delights from the freezer to fryer section.

To ensure every iftar table is filled with fresh and wholesome foods, Lulu offers the finest cuts of meat, fresh fruits, and vegetables, all sourced with sustainability in mind. Additionally, indulgent desserts, artisanal cheeses, cold cuts, and children’s treats will be available. This year LuLu has curated a special promotion, Healthy Ramadan that will include every item catering to vegan, organic, and keto preferences at unbelievable discounts.

Shoppers can explore thoughtfully curated Ramadan-themed items, including children’s gifts for gergaan on the 15th of Ramadan, along with special Ramadan gift cards ranging from SR 50 to SR 500—perfect for gifting during social occasions. 

For added convenience, the Ramadan Essentials Box, priced at just SAR 99, offers a complete set of ingredients for a seamless Ramadan kitchen, including rice, oil, milk powder, tea, sugar, pasta, dates, chicken stock, and more.

As families prepare for Ramadan gatherings, Lulu is also offering unbeatable deals on home accessories, cleaning products, home textiles, and white goods, ensuring that every home is ready for the season. For those seeking to refresh their wardrobes, Lulu’s High Street fashion collection brings the latest trends at remarkable prices, all with an eye toward sustainability.

 Sustainability remains a top priority, with Lulu promoting reusable shopping bags, energy-efficient appliances, and eco-friendly home essentials. Responsible sourcing practices and waste reduction initiatives further reinforce the brand’s commitment to a greener future.

In the true spirit of giving, LuLu Hypermarkets is proud to introduce the Ramadan Charity Boxes—carefully curated grocery boxes priced at SR 99 and food boxes available for SR 15 during iftar, in collaboration with the Saudi Food Bank. These thoughtfully packed boxes contain essential items designed to support families in need during the holy month.

Furthermore, LuLu continues its meaningful partnership with Manafith, Saudi Arabia’s premier financial system solutions provider for charitable organizations, to help raise funds for needy. This Ramadan, LuLu remains dedicated to fostering a spirit of generosity and compassion, bringing communities together for a cause that truly matters.

 As a trusted name in retail, Lulu Hypermarkets remains dedicated to providing customers with exceptional value, premium quality, and a seamless shopping experience throughout the holy month. With unbeatable offers, thoughtfully curated products, and meaningful initiatives, Lulu continues to be the preferred destination for a fulfilling and rewarding Ramadan shopping journey.

“Ramadan is a time for reflection, giving, and foster community bonding,” said Shehim Mohammed, director of Lulu Hypermarket, Saudi Arabia. “In this holy month, we want to offer our shoppers the convenience of finding high-quality products, meaningful gifts, and sustainable solutions—all while providing exceptional value. By integrating sustainability into our offerings, we hope to help create a greener future for the generations to come, all while celebrating the true essence of Ramadan.”

Lulu Hypermarkets extends its warmest wishes for a blessed and prosperous Ramadan, filled with peace, generosity, and a collective commitment to a more sustainable and brighter future.

 


Al Jomaih and Shell participate in SABIC Technical Meeting 2025 as gold sponsor

Al Jomaih and Shell participate in SABIC Technical Meeting 2025 as gold sponsor
Updated 25 February 2025
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Al Jomaih and Shell participate in SABIC Technical Meeting 2025 as gold sponsor

Al Jomaih and Shell participate in SABIC Technical Meeting 2025 as gold sponsor

Al Jomaih and Shell Lubricating Oil Company proudly participated in “SABIC Technical Meeting” 2025 to connect with industry leaders, showcase advanced technologies and highlight its commitment to innovation and leadership in Saudi lubricants market.

As a gold sponsor, JOSLOC presented its services across key industries while supporting Saudi Vision 2030 and contributing to the nation’s economic growth.

The event, held during Jan. 26 - 30, attracted over 50,000 visitors from across all the industrial sectors.

Al Jomaih and Shell Lubricants met with potential customers to broaden their customer base across the Kingdom while reinforcing ties with existing partners from the petrochemical-related sectors, including the construction and transportation sectors.

These efforts enhance Shell brand position in the industrial sector in Saudi Arabia as a trusted partner of choice.

Saher Hashem, CEO of Al Jomaih and Shell Lubricating Oil Company, said: “We are committed to exchanging technical knowledge and co-creating solutions that empower industrial growth while staying at the forefront of advanced technologies. This exhibition aligns with our goals to support Saudi Vision 2030 and strengthen our partnerships. We are proud to showcase our innovations across key industrial sectors and seek new opportunities that align with our future vision.”

The company presented Shell's high-quality lubricants, designed by technology experts to improve efficiency, extend equipment lifespan, and reduce downtime.


MG Motor Middle East breaks sales records in 2024

MG Motor Middle East breaks sales records in 2024
Updated 25 February 2025
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MG Motor Middle East breaks sales records in 2024

MG Motor Middle East breaks sales records in 2024

MG Motor Middle East enjoyed a record-breaking 2024 by delivering 70,033 vehicles across the GCC, Levant and Morocco, highlighting the British-born brand’s continuing rise as one of the region’s leading automotive manufacturers. 

This milestone mirrored the global achievements of the brand’s parent company, SAIC Motor, which reported 4.639 million units in terminal deliveries worldwide and record New Energy Vehicle sales.

 The strong regional results were fueled by robust performances in Saudi Arabia, Iraq, and the United Arab Emirates. Leading the charge, the Kingdom recorded 24,500 MG sales, further solidifying its position as a key market. 

The appointment of Jiad Modern Motors, a subsidiary of the Mohamed Yousuf Naghi Company, as MG’s new distributor in Saudi Arabia, further reinforced the brand’s long-term commitment to the country. Meanwhile, the UAE followed with 12,900 sales, marking a 29 percent increase over 2023. 

Across the GCC, MG achieved a 10 percent overall sales growth, underscoring its successful formula of stylish design, advanced safety features, and strong value for money.

 Behind MG’s dynamic growth stands SAIC Motor’s strategy of deepening reform and accelerating technological innovation. 

The company made significant progress in NEV development, alongside the advancement of its “Seven Technological Pillars,” further strengthening its global research and development footprint.  A key driver of MG’s success in the region has been the introduction of seven new models in the past year, catering to a broad spectrum of consumer preferences. 

These include internal combustion engine vehicles such as the MG Whale, MG3, MG5, MG 7, and RX9, alongside groundbreaking electric models like the Cyberster and MG4 Electric. 

By leveraging SAIC Motor’s extensive resources, MG continues to deliver cutting-edge vehicles tailored to Middle Eastern markets, blending innovation with performance and value.

 In the second half of 2024, parent company SAIC Motor recorded six consecutive months of sales growth. Self-owned brands under the SAIC umbrella, including MG, contributed 2.408 million units for the year. 

This synergy benefits MG Middle East by offering greater access to advanced platforms and emerging EV and hybrid technologies, which remain a focus area for the region’s future mobility needs.

Tom Lee, Managing Director of MG Motor Middle East, said: “These latest results underscore our long-term commitment to offering customers in the Middle East high-quality vehicles and exceptional service. Saudi Arabia and the UAE, in particular, have been pivotal to our success, showing a strong appetite for MG’s combination of modern design, advanced safety, and value.  At a global level, SAIC Motor’s strategy around innovation and reform has provided us with the tools to adapt quickly in a competitive market.”

 A cornerstone of MG’s expansion has been its focus on customer satisfaction, including maintaining a comprehensive parts supply chain and cultivating a robust distributor network.

In 2024, the brand introduced new showrooms and service centers across the Middle East, streamlining after sales care for a rapidly growing customer base.

Strengthening its commitment to seamless service, MG also expanded its parts distribution capabilities with the opening of a second spare parts warehouse in Jeddah. Spanning 5,260 square meters, the new facility enhances efficiency and ensures faster delivery of essential components across the region. Looking ahead, strategic collaborations, investment in local workforce training, and NEV technology rollouts remain key priorities for the brand.