https://arab.news/v4jx2
- MONIIFY newsroom will focus on emerging markets such as Southeast Asia, India, and the GCC
- Platform will launch on Nov. 26, and provide daily business updates to ‘help young people become rich,’ Sawiris says
LONDON: Egyptian billionaire Naguib Sawiris is set to unveil MONIIFY, a new digital business newsroom designed to cater to millennials and Gen Z audiences with a focus on emerging markets.
Scheduled for launch on Nov. 26, MONIIFY aims to become the “go-to space for business, tech, and finance updates” tailored to young entrepreneurs navigating the modern economic landscape.
“Young people today need more than traditional business and finance news,” said Sawiris. “MONIIFY speaks directly to the next generation of entrepreneurs, in their language, on the platforms they want”.
Based in the UAE, the platform will spotlight industries shaping the future, such as technology, artificial intelligence, private equity, cryptocurrency, and energy, with a particular focus on Southeast Asia, India, and the GCC — regions described by Sawiris as “bursting with potential.”
The platform promises daily updates, including breakdowns of investment trends and business opportunities, along with interviews featuring successful entrepreneurs.
It will also offer content formats such as short videos, explainers, deep-dive interviews, and a masterclass series featuring industry leaders sharing their success blueprints.
CEO Michael Peters, former head of Euronews, said MONIIFY represents a collective effort by top media professionals.
“We have brought together the best media talent from international markets as well as emerging markets who believe strongly in the MONIIFY movement, and who represent our brand,” said Peters.
MONIIFY creators will feature leading voices in financial content, including Eisa Al-Habib (UAE), Uptin Saiidi (US), Anushka Rathod (India), Felicia Putri Tjiasaka (Indonesia), Osamah Essam El-Din (Saudi Arabia), and Sara and Aaron Wee (Singapore).
In a teaser interview, Sawiris, chairman of Egypt-based Orascom TMT Investments with an estimated net worth of $3.8 billion, said he was inspired by his desire to help young people achieve financial success.
“I want to help young people become rich — even richer than me,” he said.
Sawiris has a history of high-profile initiatives. In 2011, he sold Orascom Telecom to Russian telecom firm VimpelCom (now Veon) in a multibillion-dollar transaction. In 2015, he offered to buy a Greek or Italian island to house Syrian refugees, a plan that was ultimately rejected by both governments.