Enjoy a timeless holiday season under the stars at Banyan Tree AlUla

Enjoy a timeless holiday season under the stars at Banyan Tree AlUla
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Enjoy a timeless holiday season under the stars at Banyan Tree AlUla

Enjoy a timeless holiday season under the stars at Banyan Tree AlUla

This festive season, Banyan Tree AlUla is inviting guests to celebrate the holidays amidst the tranquil beauty of Saudi Arabia’s Ashar Valley. Exquisite tented villas with private pools and sweeping desert views provide an idyllic setting for an unforgettable mix of adventure, fine dining, and relaxation. 

AlUla’s clear winter skies and refreshing temperatures provide the ideal conditions to explore the captivating landscape. After a day of discovery, guests can relax by the iconic Rock Pool, overlooking vast valley vistas and creating moments of deep connection with nature in this breathtaking desert sanctuary.

Guests can celebrate Thanksgiving in style with a family-style sharing menu at Harrat on Nov. 27, featuring a festive feast perfect for bringing loved ones together. Beginning with a refreshing butternut squash salad, followed by succulent roasted turkey with all the traditional trimmings, and a decadent Beef Wellington, ending the meal with a classic pumpkin pie to capture the spirit of the season. The experience is available for SR450++ ($120) per person.

For those who prefer to celebrate at home, Banyan Tree AlUla offers a Thanksgiving To-Go package including a delicious roasted turkey perfect for up to six people. Guests can enjoy all the festive trimmings, including cauliflower “mac” with bacon and gouda, and roasted brussels sprouts, ending on a sweet note with a pumpkin pie. This is priced at SR1,200++, available for pre-order until Dec. 25.

The season’s highlight is the highly anticipated New Year’s Eve Gala Dinner, where guests can ring in the New Year under the stars. This exclusive celebration, starting from SR8,100++ per night, includes a stay in the a tented Dune One-Bedroom Villa, where guests can enjoy the privacy of their own swimming pool, inclusive of a memorable gala dinner for two, ensuring a luxurious and immersive holiday escape.

The experience promises a celebration of elegance and nature that combines live DJ entertainment, with a remarkable culinary feast, hosted at Saffron Restaurant. As the evening begins, guests are welcomed with sunset mocktails and canapés, followed by a curated five-course menu by Chef Gede Widyarsana. Drawing inspiration from both local ingredients and international flavors, the dinner highlights a blend of delicate and bold flavors, from Red Sea lobster with avocado and fig arugula, to the rich notes of Patagonian Toothfish accompanied by purple curry and tropical Asian slaw. For the main course, guests will savor full-blood wagyu, prepared with a zaatar crust and paired with truffle hummus — a true fusion of Arabian and global cuisine.

In addition to the New Year’s Gala, Banyan Tree AlUla offers a variety of experiences throughout the festive season. Guests can embark on stargazing tours under AlUla’s pristine night skies, explore the Ashar Valley’s scenic trails, or take in AlUla’s natural beauty from above with a thrilling hot air balloon ride. The resort’s luxurious Banyan Tree Spa provides the ideal setting to start the New Year feeling refreshed, with treatments designed to restore balance and well-being.

The celebrations continue into the New Year, with a special all-day New Year’s Day brunch, priced at SR450++ per person, at Harrat from 7 a.m. until 3 p.m., featuring an extensive selection of gourmet pastries, breakfast classics, and regional dishes. Highlights include a pastry and bakery corner with freshly made croissants, a variety of local and international sweets, a hot corner with crab cakes, polenta-crusted eggs, and Welsh rarebit. 


Turning insights into action: stc Group’s drive toward a sustainable future

Maha Alnuhait, general manager for sustainability at stc Group.
Maha Alnuhait, general manager for sustainability at stc Group.
Updated 20 November 2024
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Turning insights into action: stc Group’s drive toward a sustainable future

Maha Alnuhait, general manager for sustainability at stc Group.

One of the most pressing challenges we face as a society today is how to balance economic development and innovation with sustainable and responsible practices, ensuring a brighter future for generations to come. The green economy, the modern driver for a low-carbon, resource-efficient, and socially inclusive future, has been the second-best performing industry since 2008, with a market capitalization of $7.2 trillion in the first half of 2024, trailing only the technology sector. This underscores the critical role sustainability now plays in global markets.

At stc Group, we have embedded sustainability into the very core of our business. It is a fundamental part of how we operate, guiding our efforts to drive digital innovation while positively impacting the environment, society, and economy. 

This year, stc Group celebrated its fifth annual Sustainability Report, demonstrating its commitment to transparency and progress, and driving meaningful change. This report not only chronicles our achievements and steadfast commitment over 2023 but also delineates our path forward in a world where digital transformation and sustainability are increasingly intertwined.

We also reinforced our position as a leader in sustainability by joining the first-ever “KSA Sustainability Champions” program, launched by the Ministry of Economy and Planning. This is something we are immensely proud of, and we look forward to working with our partners, supporting them to achieve their own sustainability goals.

Our progress toward net-zero

stc Group has made significant progress in advancing its sustainability commitments. In line with Saudi Arabia’s Vision 2030 and the country’s ambition to achieve net-zero, we have successfully reduced our environmental footprint. This includes adopting green energy solutions, such as transitioning to solar-powered telecom towers in remote areas and optimizing energy consumption across our operations. For example, by utilizing an advanced technologies AI/ML Powered Energy Saving Management, stc has achieved a 13 percent reduction in energy consumption across 4G and 5G infrastructure. Additionally, our commitment to environmental conservation is evidenced by our pledge to plant 1 million trees by 2030, further showcasing our dedication to societal and ecological well-being. These are essential steps toward the group’s long-term goal of achieving carbon net-zero.

Digital solutions for sustainable development

Our role as Saudi Arabia’s leading digital enabler is about more than just advancing technology: it is also about creating and advocating for a future where digital innovation and sustainability go hand in hand. The technology sector is the largest within the green economy with a market capitalization of $2.3 trillion. We at stc Group, alongside our global peers, have a responsibility to uphold this and improve on it. We’re proud to see our innovative technologies having positive environmental and social impacts across industries. Many of the solutions stc Group provides, whether they are linked to the IoT or AI, are helping businesses optimize their resource usage, reduce waste, and operate more efficiently. For example, our smart city initiatives are enabling urban centers to manage traffic, energy, and water resources in ways that we could never have foreseen. 

As the Saudi ICT sector — the largest and fastest-growing in the MENA region — continues to expand, stc Group is poised to drive even greater change. Our cutting-edge tools are empowering businesses and governments to embrace digital transformation, making a significant contribution to building a more sustainable future.

Supporting communities and bridging the digital divide 

As we continue on our journey to transform the Kingdom, we must contribute positively to the world around us. One of the most significant contributions we can make is to bridge the digital divide. In today’s digital world, access is everything, and here at stc Group, we’re proud to have expanded our broadband and 5G networks to remote and underserved areas, ensuring that more people, regardless of their location, can access essential resources. This effort directly supports the UN Sustainable Development Goals, particularly those focused on reducing inequalities and promoting inclusive, sustainable economic growth. 

Additionally, our commitment to supporting communities is demonstrated through our many social investment programs. Through our Technical Enablement Program, which helps nonprofit organizations reduce costs and become more efficient, we have offered 1,055 technical services to 446 organizations, across 50 cities. In 2023, we launched the Smart Truck initiative in partnership with Huawei, to empower the elderly with digital skills. These Smart Trucks are improving the digital literacy of our older generations and enhancing their independence and quality of life in an increasingly digital world. For this particular initiative, we were awarded a Certificate of Excellence at the 2024 World Summit on the Information Society in Geneva, Switzerland, standing out from over 193 countries. 

These are only some of the ways stc Group is enriching lives and supporting communities through innovative technology, bridging the digital divide and providing opportunities for all. The goal is to ensure that no one is left behind in Saudi Arabia’s rapidly advancing digital economy.

A future built on actions

As we move forward, it is evident that achieving zero emissions, zero waste, and zero barriers to a sustainable future — has become central to our mission, driving every action and endeavor. It is more than an aspirational target; it is a necessity that requires innovative technology, and a dedication to environmental stewardship to drive real, impactful change.

At stc Group, we are committed to continuing our progress in reducing our carbon footprint. Achieving net zero is the ultimate goal and it is crucial if we want to ensure a brighter future for those who will follow in our footsteps. 

We are optimistic about the future and the role stc Group will continue to play in shaping it. Every effort will be made to ensure that our growth is aligned with the well-being of the environment and the people we serve. Real change requires meaningful actions, and we are committed to ensuring that our sustainability efforts continue to lead to tangible benefits for the environment and our communities. 

There will be further action to reduce our carbon footprint. AI, IoT, and smart technologies will continue to be woven into our sustainability efforts. And we will continue to develop powerful social initiatives that improve and enrich people’s lives. 

Together, we can build a future that is not only more connected, but also more sustainable for generations to come.

  • The writer is Maha Alnuhait, general manager for sustainability at stc Group. 

UAE luxury retail fit-out leader Abra marks one year in KSA

UAE luxury retail fit-out leader Abra marks one year in KSA
Updated 19 November 2024
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UAE luxury retail fit-out leader Abra marks one year in KSA

UAE luxury retail fit-out leader Abra marks one year in KSA

Abra, a leader in luxury retail fit-outs in the UAE and the MENA region, is celebrating one year of successful operations in Saudi Arabia. Since establishing its presence in Riyadh, Abra has transformed Saudi Arabia’s retail landscape, catering to the demands of a rapidly growing luxury market.

Abra’s expansion aligns with the booming luxury retail fit-out market in the Kingdom, currently valued at around $1.2 billion, with projections indicating steady growth at a compound annual growth rate of approximately 6.85 percent, potentially reaching $1.8 billion by 2027. As Saudi Vision 2030 drives initiatives to elevate the Kingdom’s status as a global hub for luxury retail and tourism, Abra is well-positioned to meet the demand for immersive, high-end shopping environments across the Kingdom.

“Marking our first anniversary in Saudi Arabia reinforces our long-term commitment to this dynamic market,” said Anand Kumar, managing director of Abra. “The past year has shown us the potential for growth, as we have successfully delivered over 90 projects, including a complete turnkey boutique for a French luxury brand and a large-scale popup for an Italian luxury brand.

“We are excited to continue creating tailored solutions that align with Saudi Vision 2030’s transformative goals. With local production capabilities and independent operations, Abra is well-prepared to continue supporting the Kingdom’s evolving retail landscape through innovation and quality-driven solutions.”

Indu Govindan, director of Abra, added: “Our journey over the past year in Saudi Arabia reflects our dedication to delivering excellence and building strong relationships with our clients. We’re thrilled to deepen our partnerships and continue shaping the luxury retail experience in the Kingdom.”

With 150,000 square feet of purpose-built facilities in the UAE supporting everything from joinery and electrical work to painting and metalwork, Abra’s expansion in Saudi Arabia is anchored by robust infrastructure and a skilled team of more than 300 professionals. The company has consistently delivered bespoke fit-outs for prestigious brands, combining quality, precision, and craftsmanship that resonate with Saudi clients’ discerning tastes.

Looking ahead, Abra’s commitment to sustainability aligns with global and regional priorities, as the company integrates eco-friendly materials and energy-efficient technologies into its luxury fit-outs. Abra’s sustainable approach reflects the growing importance of environmentally conscious design in the Kingdom’s high-end retail sector, ensuring a positive impact on both the market and the community.


Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees

Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees
Updated 19 November 2024
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Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees

Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees

Hyundai Motor Company Middle East and Africa, in collaboration with the Saudi Ministry of Environment, Water and Agriculture, and Netzero, has announced a new initiative to plant 20,000 trees across the Kingdom. This project aligns with Vision 2030’s goals, emphasizing sustainability and environmental stewardship within the Kingdom.

The announcement was made during a signing ceremony held at the Ministry of Environment, Water and Agriculture office in Riyadh, with attendance from Hyundai, the Ministry’s Sedra Program, and Netzero.

The tree-planting campaign is designed to have a substantial impact on CO2 absorption, ecosystem restoration, and overall sustainability efforts in the Kingdom. By enhancing green spaces, this initiative contributes to a healthier environment, supports biodiversity, and bolsters climate resilience.

Tarek Mosaad, business strategies and planning group director for Hyundai Middle East and Africa, said: “Hyundai’s commitment to environmental responsibility goes beyond vehicle manufacturing and marketing. The company strives to enhance customer trust through impactful corporate social responsibility initiatives, demonstrating that sustainable practices are at the core of its operations. This tree-planting project reflects Hyundai’s dedication to fostering a greener future for Saudi Arabia and underscores its role as a leader in sustainability.”

The benefits of this initiative are both environmental and social. By engaging local communities in the planting process, Hyundai aims to raise awareness about the importance of environmental conservation and inspire collective action toward a sustainable future. This initiative not only promotes a cleaner environment but also strengthens community bonds and encourages active participation in environmental stewardship.

As Hyundai continues to work hand-in-hand with the Saudi government and local distributors, this tree-planting initiative marks a key milestone in its ongoing journey to support Vision 2030. 


GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront

GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront
Updated 19 November 2024
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GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront

GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront

M360 MENA opened its doors in Doha today with host sponsor Ooredoo Qatar, in partnership with the Ministry of Communications and Information Technology of Qatar. As mobile services are projected to contribute $360 billion to the region’s GDP, the event brings together leaders from the industry, technology, telecoms, and government sectors to foster the advancement of the MENA digital economy.

M360 MENA’s opening ceremony was led by Minister of Communications and Information Technology of Qatar Mohammed bin Ali Al-Mannai, alongside Group CEO of Ooredoo Aziz Aluthman Fakhroo and Head of MENA at GSMA Jawad Abbassi. 

Key topics on this year’s M360 MENA agenda include the 5G monetization, the importance of building AI-ready networks, the smart projects unlocked by digital innovations, and the digital partnerships key to advancing the region’s digital economy.

Taking to the stage for keynote 1, GSMA’s Director General Mats Granryd said: “It’s fantastic to be hosting M360 MENA in Doha for the first time, and we look forward to exploring the powerful potential of AI, digital partnerships, and mobile connectivity for MENA. With mobile services projected to contribute $360 billion to the region’s GDP by 2030, M360 MENA stands as a powerful platform for collaboration and the innovation that will drive the region’s digital transformation.”

Ooredoo Qatar’s CEO Sheikh Ali bin Jabor Al-Thani said: “Hosting M360 MENA in Doha reflects Ooredoo Qatar’s commitment to advancing digital transformation across the region. We are proud to be at the forefront, leading initiatives in AI and 5G that have a direct impact on enhancing connectivity and quality of life for the people of Qatar. By collaborating with the GSMA and our regional partners, we are dedicated to creating a robust digital ecosystem that supports our nation’s vision of becoming a leader in technology and innovation. Together, we are laying the foundations for a future where digital connectivity empowers communities and strengthens our economy.”

Ooredoo is the latest partner to join the GSMA Open Gateway initiative in the Middle East region, joining other operators including E&, du, Omantel and Zain. Sixty-six mobile operator groups representing 278 networks and three-quarters of global mobile connections have now signed up to the initiative, alongside many of the world’s leading technology companies.

Early implementations of the GSMA Open Gateway initiative in MENA have focussed on fraud prevention and security, supporting the region’s drive toward digital collaboration. Launched at MWC Barcelona 2023, the GSMA Open Gateway is a framework of network APIs that provides developers with universal access to operator networks, designed to speed up the creation of new digital products and services.

Mobile Economy MENA 2024 report

The GSMA launched its Mobile Economy MENA 2024 report, which forecasts 5G will account for half of all mobile connections in MENA by 2030. The report finds that genAI adoption is gaining significant momentum across MENA, with operators leveraging AI to enhance customer service, optimize network performance, and drive new business opportunities.

Other findings include:

  • In 2023, mobile technologies and services contributed 5.5 percent of MENA’s GDP, equating to $310 billion, while supporting approximately 1.3 million jobs.
  • By 2030, mobile services will contribute $360 billion to the region’s GDP, driven by the growth of 5G and mobile Internet connectivity. 
  • 64 percent of the population — 427 million people — were subscribed to a mobile service at the end of 2023, while almost half (49 percent) were using mobile Internet.
  • Licensed cellular IoT connections are projected to grow from 48 million in 2023 to 78 million by 2030.

This year’s M360 MENA also introduced the GSMA Foundry AI Use Case Library, featuring over 60 real-world AI use cases from across the globe, including Huawei, ZTE, Ericsson, Nokia, and IBM. The library showcases how AI is powering mobile technology in areas from customer service to network planning, with the GSMA aiming to rapidly expand the library with use cases across the mobile ecosystem.

Speaker session recordings, news releases, and photography from M360 MENA 2024 are available in the event press zone. 

Presented by the GSMA, M360 is a series of global events that unify the regional mobile ecosystem. The events aim to discover, develop and deliver innovation that serves as the foundation for positive business environments and societal change. The calendar of GSMA events returns next year, beginning with MWC Barcelona, which returns to the Fira Gran Via between March 3-6, 2025. 


OYO launches premium hotel brand ‘Sunday’ in KSA

OYO launches premium hotel brand ‘Sunday’ in KSA
Updated 18 November 2024
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OYO launches premium hotel brand ‘Sunday’ in KSA

OYO launches premium hotel brand ‘Sunday’ in KSA

Global hospitality technology company OYO has launched its premium hotel brand Sunday in Saudi Arabia with the opening of Sunday Emerald Hotel in Jeddah. It is a 72-room property on Saeed bin Zaqr Street, near to popular tourist hotspots such as the world’s tallest unsupported flagpole, King Fahad’s Fountain and Bicycle Square in Jeddah.

There are multiple food and beverages outlets in the hotel to cater to the different requirements of the guests.

OYO has strategically chosen Jeddah to launch its Sunday brand of hotels in Saudi Arabia, recognizing the city’s role as a critical transit hub for millions of Muslim pilgrims traveling to Makkah and Madinah, especially during the Hajj and Umrah seasons. This religious importance draws a vast influx of visitors annually, many of whom seek premium accommodation options to enhance their pilgrimage experience.

Through the Sunday brand, OYO will meet this demand by offering high-quality stays that blend comfort, convenience, and cultural sensitivity. It breaks away from the mold of traditional hotels and offers a unique proposition of modern-day luxury coupled with mindfully curated experiences that enable guests to unwind at their own pace.

Sunday Hotels offer an immersive experience, designed to engage the local community, and showcase creativity. Each property has a dedicated team of highly trained hospitality professionals that ensure personalized services for every guest. From the moment of arrival, guests are treated to a seamless check-in process, with staff available around the clock to cater to their needs.

One of the hallmarks of the Sunday brand is its luxurious amenities, designed to offer the ultimate in comfort and convenience. Each hotel features spacious and elegantly furnished rooms equipped with modern amenities such as high-speed Wi-Fi, flat-screen TVs, premium bedding, and well-appointed bathrooms. Many Sunday hotels also offer additional luxuries such as in-room dining, mini-bars, and premium toiletries. The concierge service provides travel arrangements, local recommendations, and any special requests, ensuring a memorable stay for all visitors.

Mohannd Bazerbashi, country head, OYO Saudi Arabia, said: “Through this launch, we aim to contribute to the Kingdom’s vibrant tourism ecosystem and drive a positive economic impact by creating local employment opportunities and fostering community engagement. It also aligns with Vision 2030’s ambition to attract 150 million visitors annually by 2030 and further strengthens OYO’s footprint in the Middle East region.”

According to the World Tourism Barometer by UN Tourism, Saudi Arabia recorded a 73 percent increase in the number of international tourist arrivals in the first seven months of 2024 compared to the same period of 2019.

OYO Hotels and Homes is a global hospitality chain with a presence in more than 35 countries. Sunday was originally launched in May 2023 in India by a joint venture between Softbank and Oravel Stays. 

The first Sunday hotel was launched in the globally popular heritage destination Jaipur followed by the UK and Dubai.