Riyadh to host first fashion exhibition for Pakistani designers, raising hopes for collaboration

KARACHI: Riyadh will host its first-ever fashion exhibition spotlighting Pakistani designers on Saturday, with organizers saying the event will pave the way for stronger cultural and creative ties between Saudi Arabia and Pakistan.
The inaugural Riyadh Fashion Couture 2024, scheduled for November 16, is the brainchild of co-founders Sharmeen Ehsan, Ayesha Mohsin and Adnan Bashir Khan, who bring decades of experience in event management.
The exhibition will showcase emerging and established designers, with 80 percent of participants from Pakistan and the remainder from India, the United States, Dubai and Saudi Arabia.
Organizers hope the initiative will foster greater collaboration between the Pakistani and Saudi fashion industries.
“The purpose of hosting a Pakistani designers’ exhibition in Riyadh is to foster cultural exchange, promote the rich heritage of Pakistan, and create a platform for collaboration between the fashion and design industries of both nations,” Ehsan said while speaking to Arab News on Friday.
“For the first time, Riyadh will host a curated exhibition majorly featuring Pakistani designers, offering a fresh perspective on fashion and design from a region that has traditionally been underrepresented in the Saudi fashion scene,” she said, adding a majority of designers will be from Pakistan.
The designer lineup from Pakistan features renowned names such as Deepak Perwani, HSY, Agha Noor, Sadaf Amir, Maliha Studio, Anam Akhlaq and Komal Lakhani, among others.
Indian designers include Pam Mehta, Asma Gulzar, and Vibha Jewel, specializing in bridal couture and semi-formals.
“This exhibition will provide employment opportunities for local models, makeup artists and local designers,” Ehsan said.
“It will be a groundbreaking event for Riyadh, as it marks the first-ever showcasing of contemporary Pakistani design talent in the city,” she continued. “It will set the stage for future collaborations and growth in an emerging Middle Eastern fashion scene which has huge potential to grow.”
One of Pakistan’s most prominent designers, Deepak Perwani, who is already in Saudi Arabia for the exhibition, said this was the first time he was taking his collection to Riyadh.
“We have been showing in Dubai, Doha and Bahrain all the time but this is the first time we are doing it in Riyadh,” he told Arab News.
“I am sure there will be a market,” he added. “There is always a first time to try. There is a massive Pakistani and Indian population there. We are open to all diasporas but primarily I’m assuming it will be Pakistani diaspora who will come to us because they already know us.”
Perwani informed he will be exhibiting the winter collection, evening wear and semi-formal wear for the upcoming shadi and festive season.
Pakistani actress Sajal Aly, known for her role in the recently concluded and critically acclaimed drama serial “Zard Patton Ka Bunn,” will serve as the guest of honor at Riyadh Fashion Couture 2024.
“Riyadh is an emerging market and a burgeoning fashion hub with immense growth potential,” the event’s co-founder Ehsan said. “This exhibition will serve as a unique opportunity to showcase creativity, craftsmanship and innovation of Pakistani designers in various fields, including fashion, textiles, jewelry, interior design and accessories.”