Asir launches campaign to promote organic food culture

A farmer in Saudi Arabia’s Asir Province inspects his wheat crop. (SPA)
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  • Ahmed Al-Mojathel: Our goal is to highlight the importance of organic products and foods as a safer, healthier dietary system
  • Initiative forms part of a broader strategy to promote organic food consumption throughout Saudi society

ABHA: A public awareness campaign by the Ministry of Environment, Water and Agriculture kicked off Organic Food Day 2024 in Saudi Arabia, reported Saudi Press Agency.

Ahmed Al-Mojathel, director of the ministry’s Asir branch, said: “Our goal is to highlight the importance of organic products and foods as a safer, healthier dietary system.

“We are working to enhance consumer awareness about the benefits of organic foods while encouraging innovation and excellence in organic product quality.”

The initiative forms part of a broader strategy to promote organic food consumption throughout Saudi society.

Al-Mojathel said the campaign also aimed to achieve economic and social objectives supporting the development of the organic food sector across the Kingdom.