LONDON: The media group formerly known as International Media Investments has rebranded itself as “IMI” as part of an ongoing overhaul that includes a new logo and a refocused brand identity, the company announced on Tuesday.
The UAE-based company, which owns news outlets including Sky News Arabia, The National, Al-Ain News, and CNN Business Arabic, said the rebranding reflects its commitment to “connect people, enrich lives, and foster greater understanding.”
The media conglomerate, a subsidiary of the Abu Dhabi Media Investment Corporation, also operates IMI Studios and IMI Live, as well as an investment division, IMI Ventures.
IMI’s CEO Rani R. Raad, who is also president and operating partner of Redbird IMI, described the rebranding as a “monumental milestone” that aligns with its broader ambitions in media.
“It is not just about aesthetics; it embodies a forward-looking mindset as we prepare to move to our new state-of-the-art headquarters on Yas Island,” he said.
The media group said that its rebranding highlights the “power of connection,” aiming to reinforce IMI’s “commitment to creating content and telling stories that connect people, enrich lives, and foster greater understanding”.
The company added that the new logo encapsulates IMI’s expanding portfolio and more accurately reflects “IMI’s long-term goal of reshaping the media landscape to bridge gaps.”
IMI, which is associated with Abu Dhabi royal Sheikh Mansour bin Zayed Al-Nahyan, has been in the headlines recently over its December 2023 acquisition of the UK’s Telegraph Group, including The Daily Telegraph and The Spectator.
However, the British government blocked the purchase, citing a law restricting media ownership by interests linked to foreign governments. IMI was subsequently required to divest the assets.
