DUBAI: British singer Rita Ora hosted the 2024 MTV Europe Music Awards in Manchester on Sunday, and she hit the red carpet before the show in a suitably loud look by Saudi couturier Mohammed Ashi.
Hailing from his label Ashi Studio’s Fall/ Winter 2024 Couture line, the peach gown featured strands of hair-like tassels that enveloped Ora on the red carpet.
Rita Ora hit the red carpet before the show in a suitably loud look by Saudi couturier Mohammed Ashi. (AFP)
Ashi’s Fall/ Winter 2024 Couture line is called “Sculpted Clouds” — it was showcased at Paris Haute Couture Week in June.
Ashi became the first couturier from the Gulf to join the Federation de la Haute Couture in Paris as a guest member in 2023.
Meanwhile, Taylor Swift led the way at the awards show in Manchester on Sunday, picking up four awards on a night dominated by female artists, including Tyla and Sabrina Carpenter, AFP reported.
Video screens display US singer-songwriter Taylor Swift accepting the award for best video during the MTV Europe Music Awards. (AFP)
The ceremony's 30th edition, which brought the biggest names in world music to northwest England, saw Swift take home trophies for best artist, best live, best US act and best video for her collaboration with Post Malone in "Fortnight."
In a pre-recorded message, Swift expressed sadness for not being able to attend in person but said the honor was "just unbelievable".
Tyla won three awards, including for best R&B, while Carpenter won for best song.
Swift, whose ongoing "Eras" tour is the most lucrative in history, was nominated in seven categories following the release this year of her 11th album "The Tortured Poets Department," according to AFP.
In the best artist category she went up against compatriots Beyonce, Billie Eilish and Post Malone, and British star Raye, who won a record six gongs at this year's Brit Awards. Carpenter, one of the stars of the summer with her hit "Please Please Please," completed the list of nominees.
While Swift won that category, Carpenter's "Espresso" took best song, outshining Eilish's "Birds of a Feather", Beyonce's "Texas Hold 'Em," "Beautiful Things" by Benson Boone, Chappell Roan's "Good Luck, Babe!" and "We Can't Be Friends" by Ariana Grande.
As with the US music industry's Grammy awards, Latino artists, including stars such as Puerto Rican Bad Bunny and Colombian Karol G were left out of the top categories this year despite their global hits.
Both were contenders in the best Latin field, alongside Shakira, who has revived her career with the hit "Bzrp Music Sessions, Vol. 53", about her separation from ex-footballer Gerard Pique.
