Luxury redefined: VZ Bespoke committed to Saudi Arabia’s Vision 2030

Updated 10 November 2024

Arab News

November 10, 2024 20:22

As Saudi Arabia embarks on a historic transformation under Vision 2030, VZ Bespoke is positioning itself as a key player in the Kingdom’s evolving luxury, tourism, and entertainment sectors. Co-founders Andrea Zagatti and Alberto Verdulli bring over 15 years of experience serving ultra-high-net-worth individuals, celebrities, and royals, aligning their bespoke services with Saudi Arabia’s vision to diversify its economy and elevate its global standing.

Built on a Michelin three-star philosophy, VZ Bespoke redefines luxury with tailor-made experiences, concierge solutions, and exclusive access to the most precious black book in the world. Focused on delivering elite services, VZ Bespoke is set to make a significant impact on the Kingdom’s luxury tourism industry. “Saudi Vision 2030 is reshaping the Kingdom’s economy and culture, and we see a tremendous opportunity to contribute to its growth,” says Zagatti. The company’s bespoke services — from luxury tourism to exclusive entertainment — are perfectly suited to Saudi Arabia’s evolving landscape.

Elevating Luxury Tourism

Tourism is a key pillar of Vision 2030, with Saudi Arabia aiming to attract global visitors through its rich cultural heritage and future mega-projects. VZ Bespoke, with its expertise in curating ultra-luxury experiences, is well-positioned to cater to the needs of discerning travelers. Zagatti said: “Saudi Arabia is becoming a top destination for luxury travelers. We create experiences that are not just luxurious but also deeply rooted in the Kingdom’s culture.”

In alignment with Saudi Arabia’s vision, VZ Bespoke is exploring partnerships with top entities involved in the Kingdom’s most ambitious projects, such as Red Sea Global and NEOM. Verdulli said: “Our close collaboration with key stakeholders allows us to provide unique, high-end experiences, ensuring our clients experience Saudi Arabia in a way that is both luxurious and reflective of its remarkable transformation.”

Sports, Entertainment and F&B

Vision 2030 places a strong emphasis on sports and entertainment development, and VZ Bespoke is contributing to this sector by bringing world-class events to the Kingdom. “We organize private concerts, exclusive dinners, and VIP experiences. Saudi Arabia’s ambitious agenda in sports and entertainment aligns with what we do best — creating unforgettable, high-profile events,” said the founders.

In addition to curating elite experiences, VZ Bespoke is uniquely positioned to introduce innovative concepts and projects that can further boost Saudi tourism, reinforcing its status as a premier destination for luxury and entertainment. “We have access to incredible ventures eager to launch in the Kingdom, and we’re excited to bring these pioneering ideas to Saudi Arabia,” said Zagatti. Whether it’s VIP access to sold-out events or exclusive meet-and-greet opportunities, VZ Bespoke ensures that their clients enjoy only the most elite, tailored experiences while contributing to the country’s ambitious vision for the future.

Exclusive Memberships

At the core of VZ Bespoke’s offerings is an exclusive membership program that delivers personalized lifestyle management for UHNWIs, crafted uniquely for each client. “Our memberships are entirely bespoke, tailored to the needs of each client,” said Zagatti. The VZ Private Membership, limited to just 12 clients per year, offers a tailored experience including bespoke travel, private VIP events, access to exclusive off-market assets, and high-level personal solutions. With a £25,000 ($32,490) entry fee and an annual membership fee of £25,000 credited toward services, members gain access to VZ Bespoke’s coveted “black book” of strategic opportunities.

For the elite few, the VZ Corporate Membership extends these luxury services to top clients and executives in select corporations, including private banks, law firms, and family offices. Limited to only six corporate memberships annually, this tier provides access to rare events, asset sourcing, bespoke travel, and priority event coordination, all customized to the firm’s specific portfolio. Membership fees are tailored based on service needs, operating as a credit pool for flexible access.

At the pinnacle, the VZ Club is a sanctuary of privilege, limited to one member each year. With a 1-million-pound entry fee and annual membership, this tier offers boundless, all-encompassing support from VZ Bespoke’s “black book” and a world of bespoke experiences and strategic introductions. Entry to any VZ Bespoke membership is by invitation or referral only, creating a highly curated, exclusive community.

Aligning with Vision 2030

As Saudi Arabia forges ahead with its bold Vision 2030, VZ Bespoke is set to be a driving force in the Kingdom’s remarkable transformation. “We’re not just delivering luxury services — we’re defining the future of opulence and exclusivity in Saudi Arabia,” said Zagatti. From ultra-exclusive tourism to cutting-edge solutions and innovation, VZ Bespoke is deeply aligned with the Kingdom’s ambitious vision, elevating every experience to new heights of sophistication.

Verdulli added: “Vision 2030 is the perfect marriage of ambition and opportunity. We’re thrilled to be part of this groundbreaking journey and are committed to reshaping what luxury means in Saudi Arabia, setting a new global standard.”

Safa Investment launches SR1.1bn real estate fund

Updated 17 November 2024

Arab News

November 17, 2024 17:41

Safa Investment launches SR1.1bn real estate fund

Updated 17 November 2024

Arab News

November 17, 2024 17:41

Safa Investment Company announced the launch of the “Flow MENA 1st Residential Fund,” an income-generating fund with a total value of SR1.1 billion ($292 million), during its participation in Cityscape Global 2024 in Riyadh. This initiative, launched in partnership with Flow MENA and SICO Capital, marks a strategic step by Safa Investment to boost value in the residential sector and offer unique investment opportunities.

The fund has successfully acquired five newly developed residential complexes, designed to the highest global standards, to furnish, operate, and lease them. The fund aspires to provide a high-quality residential experience in rental communities, focusing on maximizing returns and enhancing income throughout its operational duration.

In its statement, Safa Investment said that the fund is based on an innovative global model, aimed at delivering a unique residential experience and increasing the appeal of residential investment opportunities in the Kingdom.

Securing AI cloud platforms: A critical balancing act

Mohammed Moteb Alosaimi, CSO of Huawei Saudi Arabia.

Updated 17 November 2024

Arab News

November 17, 2024 08:24

Securing AI cloud platforms: A critical balancing act

Updated 17 November 2024

Arab News

November 17, 2024 08:24

As organizations worldwide embrace digital transformation, the convergence of artificial intelligence and cloud computing has emerged as a defining force of our technological era. This integration promises unprecedented opportunities for innovation and efficiency, yet it also introduces complex cybersecurity challenges that demand our immediate attention and strategic response.

The promise of AI in cloud environments extends far beyond mere operational improvements. When properly implemented, AI is a vigilant guardian of our digital assets, analyzing vast data streams in real-time to detect and respond to potential threats. This capability has been demonstrated by Huawei Cloud’s SecMaster 2.0, which integrates over 300 threat detection models, including 70 AI fine-tuned ones, showing how advanced AI can transform security operations. These systems can identify subtle patterns that might escape human observation, enabling organizations to move from reactive security measures to proactive threat prevention.

However, this technological advancement comes with a sobering reality: the capabilities that make AI-powered cloud services so powerful create new vulnerabilities. Organizations must navigate a complex landscape where data privacy concerns intersect with the need for robust AI training datasets. The fundamental requirement for AI systems to access and analyze large volumes of data creates a delicate balance between functionality and security. This challenge is particularly acute in sectors handling sensitive information, where the exposure of confidential data could have far-reaching consequences.

The threat landscape is further complicated by the emergence of sophisticated adversarial attacks targeting AI systems themselves. Malicious actors have demonstrated increasing sophistication in their ability to manipulate AI models, potentially causing them to make incorrect assessments or fail to detect genuine threats. This vulnerability is particularly concerning given the growing reliance on AI for critical security decisions. As organizations deploy more AI-powered tools in their cloud environments, each new integration potentially expands the attack surface, creating additional entry points for cybercriminals to exploit.

The industry’s heavy reliance on third-party cloud providers adds another layer of complexity to this security equation. While these partnerships enable organizations to access cutting-edge AI capabilities, they also create dependencies that can impact an organization’s security posture. The challenge lies in securing one’s own systems and ensuring that partners maintain equally robust security standards. This interconnected ecosystem demands a new approach to security governance, encompassing internal controls and external partnerships.

Perhaps most concerning is the growing skill gap in AI security expertise. As AI systems become more sophisticated, the shortage of professionals who understand both AI technology and cybersecurity principles becomes more acute. Leading providers are addressing this through automation and intelligence — for instance, Huawei Cloud’s implementation of 100+ predefined security playbooks and 10,000+ compliance baselines helps organizations maintain robust security even with limited expertise.

The path forward requires a fundamental shift in how we approach AI integration in cloud environments. Organizations must adopt a security-first mindset, where cybersecurity considerations are embedded into the earliest stages of AI deployment planning. This approach should include comprehensive risk assessments, regular security audits, and continuous monitoring of AI systems for potential vulnerabilities or anomalies.

Moreover, the industry must prioritize the development of AI-specific security standards and best practices. These guidelines should address not only technical security measures but also ethical considerations around data privacy and AI use. Collaboration between organizations, security researchers, and technology providers will be essential in developing and maintaining these standards.

Investment in training and education must also increase significantly. Organizations must build internal expertise in AI security while working to close the broader industry skill gap. This includes developing comprehensive training programs and creating clear career paths for AI security professionals.

The future of AI in cloud computing depends on our ability to balance innovation with security, ensuring that as we push the boundaries of what’s possible, we do so in a way that protects our digital assets and maintains the trust of our stakeholders. As demonstrated by recent developments in the industry, this is not just a technical challenge but a strategic imperative that will define the next chapter of digital transformation. Through continued innovation and collaboration, as showcased by industry leaders like Huawei Cloud, we can build a more secure and resilient digital future.

- The writer is Mohammed Moteb Alosaimi, CSO of Huawei Saudi Arabia.

Tata Motors marks 30 years in Saudi Arabia, assures long-term commitment

Updated 16 November 2024

Arab News

November 16, 2024 22:04

Tata Motors marks 30 years in Saudi Arabia, assures long-term commitment

Updated 16 November 2024

Arab News

November 16, 2024 22:04

Tata Motors, India’s leading multinational automobile manufacturer with a presence in more than 40 countries, is celebrating 30 years of successful operations for its commercial vehicle business in Saudi Arabia. Since its foray into the market in 1994, Tata Motors has been a prominent player, supporting the Kingdom’s logistics and mass mobility sectors. With its current portfolio spanning more than 20 products across cargo and passenger mobility, Tata Motors has consistently introduced solutions that deliver a low total cost of ownership, enabling customers to achieve greater operational efficiency and higher profitability. To commemorate the milestone, Tata Motors will introduce new, state-of-the-art models at the upcoming Heavy Equipment and Trucks Show in Dammam, from Nov. 18-21.

Reflecting on Tata Motors’ journey and next phase of growth in Saudi Arabia, Anurag Mehrotra, head, international business, Tata Motors Commercial Vehicles, said: “Since our entry into the Kingdom three decades ago, Tata Motors has played an instrumental role in supporting key sectors through reliable, safe and efficient mobility solutions. Our commitment to delivering long-term value through a low total cost of ownership, reliable products, and a strong after-sales network continues to drive growth in the market. As the Kingdom prepares for accelerated infrastructure development and a growing demand for advanced mobility solutions, we look forward to supporting its evolving needs.”

Tata Motors offers customers comprehensive lifecycle management to ensure long-term reliability and performance through its official distributor Mohamed Yousuf Naghi Motors Co. This partnership provides customers with comprehensive after-sales support through a network of seven strategically located touchpoints through the Kingdom. It also includes access to modern service centers, trained technicians and easy availability of genuine spare parts, along with tailored service packages aimed at maximizing vehicle uptime and enhancing overall customer satisfaction.

Azeem Khan, brand director, Mohamed Yousuf Naghi Motors Co, said: “Our successful partnership with Tata Motors enables us to bring trusted Tata products to customers, assuring them of complete satisfaction as we work to keep their businesses moving forward. As we continue to support Tata Motors’ growth in the region, we remain committed to delivering the highest level of service to customers.”

Tata Motors offers a wide commercial vehicle portfolio globally, spanning sub-1-ton to 60-ton cargo vehicles and nine-seater to 71-seater mass mobility solutions. Backed by Tata Motors’ advanced R&D capabilities, these vehicles are robustly engineered and rigorously tested to suit local market requirements.

TDF reinforces Kingdom’s position as top global tourism hub

Updated 16 November 2024

Arab News

November 16, 2024 22:03

TDF reinforces Kingdom’s position as top global tourism hub

Updated 16 November 2024

Arab News

November 16, 2024 22:03

The Tourism Development Fund concluded its participation in the World Travel Market in London, reinforcing Saudi Arabia’s position as a leading global tourism hub, having highlighted the vast investment opportunities in the Kingdom’s tourism sector, a TDF press release said.

Over the course of the event, TDF engaged with top industry leaders, investors, and decision-makers from around the world to attract high-value foreign investments that align with the National Tourism Strategy and support Saudi Vision 2030.

As part of the Saudi Land pavilion, TDF showcased a diverse range of current and future projects boosting the Kingdom’s tourism sector, and highlighted its suite of innovative financing solutions and investment incentives.

These efforts were crowned with the signing of a memorandum of understanding with Dusit International, which focuses on developing luxury hospitality projects at key destinations across Saudi Arabia, offering guests unique and superior tourism experiences.

Throughout the event, TDF representatives provided in-depth briefings on the fund’s initiatives and achievements, and underscored TDF’s critical role in supporting tourism ventures and developing premier tourism destinations that align with Saudi Arabia’s long-term tourism vision.

The team also emphasized the significance of international collaboration, which is instrumental in building a sustainable tourism sector that benefits both investors and visitors.

In addition to promoting Saudi Arabia as a premier destination for tourism investments, TDF highlighted the Kingdom’s development to strategic partnerships in various sectors, particularly in hospitality and leisure tourism.

It reiterated its commitment to backing high-impact projects that will help achieve the Saudi Vision 2030 target of increasing the contribution of tourism to the national economy.

According to TDF, its participation in the World Travel Market is the culmination of its continuous efforts to make Saudi Arabia a top destination for tourism investment. It also reaffirms the fund’s commitment to supporting sustainable projects that expand the tourism offerings and services available to both visitors and investors, in line with the Kingdom’s ambition to become a global tourism powerhouse.

Diriyah bags two ‘Mostadam’ sustainability certifications

The announcement was made at Cityscape Global in Riyadh.

Updated 16 November 2024

Arab News

November 16, 2024 17:31

Diriyah bags two ‘Mostadam’ sustainability certifications

Updated 16 November 2024

Arab News

November 16, 2024 17:31

Diriyah Company has been awarded two prestigious Mostadam (Ajwad) certifications for sustainability by the Ministry of Municipalities and Housing. The dynamic mixed-use developer was recognized for the Northern Diriyah Area and the Ritz-Carlton Residences development projects. The announcement was made at the Cityscape Global real estate event themed “The Future of Living,” held in Riyadh from Nov. 11-14.

The certification — in line with the Kingdom’s Quality of Life Program — a central aspect of Vision 2030 — is granted to residential buildings and communities based on ratings that measure the sustainability of these projects. This is achieved by applying sustainability and quality of life standards, such as increasing green spaces, providing safe pathways for pedestrians as well as cyclists, and reducing water waste by reusing it for irrigating the gardens and green areas of the project.

The Ajwad initiative has registered 74 projects, with five Diriyah projects included under the program to date, of which two have successfully attained this highly sought-after certification:

Diriyah North (Masterplan certification — Diamond Level)
The Ritz Carlton Residences (Asset certification — Gold Level)

The remaining three projects are scheduled for certification next year.

Diriyah North achieved 86 points on the Mostadam certification scale for its masterplan, achieving Diamond level, the highest level of Mostadam certification. This accomplishment underscores Diriyah’s commitment to sustainability and enhancing the community’s quality of life. Additional Diriyah districts will apply for the Mostadam Diamond certification in the coming months.

Diriyah North’s sustainability achievements include meeting 100 percent of irrigation demand by Treated Sewage Effluent, providing 46 percent shaded walkways for pedestrians, and dedicating 25 percent of the area to parks and open space.

Jerry Inzerillo, group CEO of Diriyah Company, said: “The Diriyah project is fully committed to sustainability. These latest accreditations are a significant endorsement of our dedication to employing the highest standards of environmental protection in construction and design, enabling us to deliver a brand-new concept in urban development with a unique people-first urban regeneration project for everyone to enjoy.”

The latest recognition follows a series of sustainability accolades recently awarded to Diriyah. Diriyah received LEED Platinum certification in 2023, for the first phase of the Diriyah masterplan, becoming the first project in the Middle East to achieve the highest level of certification at masterplan level. Additionally, the Wadi Safar masterplan received the region’s first SITES Gold pre-certification. Moreover, Bujairi Car Park and Samhan Car Park were also awarded Parksmart GOLD pre-certification in 2022 and 2023 respectively, for sustainability best practices.

Luxury redefined: VZ Bespoke committed to Saudi Arabia’s Vision 2030