Luxury redefined: VZ Bespoke committed to Saudi Arabia’s Vision 2030

Luxury redefined: VZ Bespoke committed to Saudi Arabia’s Vision 2030
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Updated 10 November 2024
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Luxury redefined: VZ Bespoke committed to Saudi Arabia’s Vision 2030

Luxury redefined: VZ Bespoke committed to Saudi Arabia’s Vision 2030

As Saudi Arabia embarks on a historic transformation under Vision 2030, VZ Bespoke is positioning itself as a key player in the Kingdom’s evolving luxury, tourism, and entertainment sectors. Co-founders Andrea Zagatti and Alberto Verdulli bring over 15 years of experience serving ultra-high-net-worth individuals, celebrities, and royals, aligning their bespoke services with Saudi Arabia’s vision to diversify its economy and elevate its global standing.

Built on a Michelin three-star philosophy, VZ Bespoke redefines luxury with tailor-made experiences, concierge solutions, and exclusive access to the most precious black book in the world. Focused on delivering elite services, VZ Bespoke is set to make a significant impact on the Kingdom’s luxury tourism industry. “Saudi Vision 2030 is reshaping the Kingdom’s economy and culture, and we see a tremendous opportunity to contribute to its growth,” says Zagatti. The company’s bespoke services — from luxury tourism to exclusive entertainment — are perfectly suited to Saudi Arabia’s evolving landscape.

Elevating Luxury Tourism

Tourism is a key pillar of Vision 2030, with Saudi Arabia aiming to attract global visitors through its rich cultural heritage and future mega-projects. VZ Bespoke, with its expertise in curating ultra-luxury experiences, is well-positioned to cater to the needs of discerning travelers. Zagatti said: “Saudi Arabia is becoming a top destination for luxury travelers. We create experiences that are not just luxurious but also deeply rooted in the Kingdom’s culture.”

In alignment with Saudi Arabia’s vision, VZ Bespoke is exploring partnerships with top entities involved in the Kingdom’s most ambitious projects, such as Red Sea Global and NEOM. Verdulli said: “Our close collaboration with key stakeholders allows us to provide unique, high-end experiences, ensuring our clients experience Saudi Arabia in a way that is both luxurious and reflective of its remarkable transformation.”

Sports, Entertainment and F&B

Vision 2030 places a strong emphasis on sports and entertainment development, and VZ Bespoke is contributing to this sector by bringing world-class events to the Kingdom. “We organize private concerts, exclusive dinners, and VIP experiences. Saudi Arabia’s ambitious agenda in sports and entertainment aligns with what we do best — creating unforgettable, high-profile events,” said the founders.

In addition to curating elite experiences, VZ Bespoke is uniquely positioned to introduce innovative concepts and projects that can further boost Saudi tourism, reinforcing its status as a premier destination for luxury and entertainment. “We have access to incredible ventures eager to launch in the Kingdom, and we’re excited to bring these pioneering ideas to Saudi Arabia,” said Zagatti. Whether it’s VIP access to sold-out events or exclusive meet-and-greet opportunities, VZ Bespoke ensures that their clients enjoy only the most elite, tailored experiences while contributing to the country’s ambitious vision for the future.

Exclusive Memberships

At the core of VZ Bespoke’s offerings is an exclusive membership program that delivers personalized lifestyle management for UHNWIs, crafted uniquely for each client. “Our memberships are entirely bespoke, tailored to the needs of each client,” said Zagatti. The VZ Private Membership, limited to just 12 clients per year, offers a tailored experience including bespoke travel, private VIP events, access to exclusive off-market assets, and high-level personal solutions. With a £25,000 ($32,490) entry fee and an annual membership fee of £25,000 credited toward services, members gain access to VZ Bespoke’s coveted “black book” of strategic opportunities.

For the elite few, the VZ Corporate Membership extends these luxury services to top clients and executives in select corporations, including private banks, law firms, and family offices. Limited to only six corporate memberships annually, this tier provides access to rare events, asset sourcing, bespoke travel, and priority event coordination, all customized to the firm’s specific portfolio. Membership fees are tailored based on service needs, operating as a credit pool for flexible access.

At the pinnacle, the VZ Club is a sanctuary of privilege, limited to one member each year. With a 1-million-pound entry fee and annual membership, this tier offers boundless, all-encompassing support from VZ Bespoke’s “black book” and a world of bespoke experiences and strategic introductions. Entry to any VZ Bespoke membership is by invitation or referral only, creating a highly curated, exclusive community.

Aligning with Vision 2030

As Saudi Arabia forges ahead with its bold Vision 2030, VZ Bespoke is set to be a driving force in the Kingdom’s remarkable transformation. “We’re not just delivering luxury services — we’re defining the future of opulence and exclusivity in Saudi Arabia,” said Zagatti. From ultra-exclusive tourism to cutting-edge solutions and innovation, VZ Bespoke is deeply aligned with the Kingdom’s ambitious vision, elevating every experience to new heights of sophistication.

Verdulli added: “Vision 2030 is the perfect marriage of ambition and opportunity. We’re thrilled to be part of this groundbreaking journey and are committed to reshaping what luxury means in Saudi Arabia, setting a new global standard.”


Abeer Medical Group celebrates 25 years in Saudi Arabia

Abeer Medical Group celebrates 25 years in Saudi Arabia
Updated 01 January 2025
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Abeer Medical Group celebrates 25 years in Saudi Arabia

Abeer Medical Group celebrates 25 years in Saudi Arabia

Abeer Medical Group celebrated 25 years in Saudi Arabia with a grand ceremony held at the Ritz-Carlton Jeddah. The celebration brought together guests from various sectors, including officials from the Ministry of Health, insurance providers, bankers, diplomats, suppliers, and leaders from the business community.

The event commenced with a warm welcome from Dr. Jemshith Ahmed, vice president of strategic planning and medical affairs, who expressed gratitude for the support and dedication of everyone involved in Abeer’s journey.

Alungal Mohammed, president of Abeer Medical Group, reflected on the challenges the organization has faced over the years, emphasizing the resilience and commitment of the team. He expressed appreciation for all stakeholders, whose unwavering support has been pivotal in Abeer’s growth.

The Vision 2030 roadmap, designed by Crown Prince Mohammed bin Salman under the guidance of King Salman, has paved the way for Abeer to expand its services to meet the growing healthcare needs of the community. With plans to add around 40 new centers across major and tier 2 cities, Abeer will enhance its capacity to serve a growing patient base.

The president also highlighted the importance of collaboration with government ministries, insurance companies, and community members, in driving Abeer’s mission forward. Looking to the future, Abeer is dedicated to harnessing technology and innovation while continuing its commitment to patient-centered care, he said.

Dr. Ahmed Alungal, executive vice president, shared insights into the group’s current standing in the healthcare sector and outlined an ambitious vision for the future.

Dr. Alungal highlighted the introduction of two new verticals designed to enhance Abeer Medical Group’s service offerings: Lavender Health — a premium clinic that provides a carefully curated selection of specialties tailored specifically for niche groups, and Abeer Express clinics — local neighborhood clinics that deliver accessible and affordable primary healthcare services to the community. He outlined Abeer’s ambitious expansion plans, revealing that the organization would grow its presence from the current six cities to more than 15 across the Kingdom. This expansion is set to significantly increase its reach, making quality healthcare accessible to more than 14 million care seekers, up from the current 4 million.

Among the guests at the event were Mohammed Alhassan, co-founder and co-CEO of Gulf Islamic Investments, and Khaled Almaeena, director of Abeer Medical Group, who praised Abeer’s achievements and contributions to the community.

The evening concluded with Hamza Dagistani, vice president of human capital and shared services, proposing a vote of thanks, recognizing the collaborative efforts and dedication of all who have contributed to the group’s success over the past 25 years.


Wallan Trading launches 2025 Lotus Emeya in Riyadh

Wallan Trading launches 2025 Lotus Emeya in Riyadh
Updated 01 January 2025
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Wallan Trading launches 2025 Lotus Emeya in Riyadh

Wallan Trading launches 2025 Lotus Emeya in Riyadh

Wallan Trading Company has unveiled the new 2025 Lotus Emeya, the first electric hyper-GT that joins the brand’s lineup of next-generation hyper electric vehicles. The Emeya combines an elegant, sporty design with the latest cutting-edge technologies to deliver dynamic driving pleasure.

The Lotus Emeya offers world-class luxury, comfort, and seamless connectivity. It is equipped with a number of advanced technologies designed to instill customer confidence and safety while offering future-ready capabilities for autonomous driving. The vehicle is also designed for software updates to remain at the forefront of innovation.

The launch event took place at the newly inaugurated Lotus showroom in the luxury car mall, I Mall, Riyadh, attended by Fahad Al-Wallan, chairman of Wallan Holding, along with senior officials, guests, customers, and members of the media.

Al-Wallan highlighted the strong partnership between Wallan Trading and Lotus, which he said is delivering the world’s best designs and innovations in high-performance sports cars to Saudi customers. He said: “The Lotus Emeya sets new standards for the future of luxury electric mobility. The Emeya is an exceptional addition to the Lotus lineup in Saudi Arabia, which also includes the electric Lotus Eletre and Lotus Emira — both featuring innovative sports designs and remarkable capabilities.”

Al-Wallan also reaffirmed Wallan Trading’s commitment to serving Lotus customers and providing advanced services for their vehicles, ensuring an exceptional driving experience and peace of mind for customers.

Dan Palmer, president and CEO of Lotus Cars for Asia Pacific, Middle East, and Africa, highlighted the importance of the Saudi market and the shared vision with Wallan Trading to strengthen Lotus’ presence in the Kingdom, saying: “The Lotus Emeya is the ideal choice for customers seeking a combination of luxury, high performance, comfort, and safety.”

The Emeya sets a new standard for the experience of driving luxury electric vehicles, bringing together the brand’s rich history, with sports car levels of performance and latest technologies.”

The Lotus Emeya, with up to 905 horsepower, is considered one of the fastest electric GTs in the world. It accelerates from zero to 100 km/h in under 2.8 seconds and can charge from 10 percent to 80 percent in just 14 minutes using a 400 kW DC fast charger. This makes it one of the fastest-charging electric cars available today.

Its powerful, efficient, and refined all-electric powertrain delivers the perfect balance of high performance, responsiveness and range with a maximum of 610 km per charge. The Lotus Emeya includes a range of advanced and active aerodynamic features such as the pioneering active front grille, rear diffuser, and rear spoiler to ensure smooth airflow, combined with a low center of gravity that enhances stability when driving and sets a standard for exceptional handling capability.

Drivers can select from up to five driving modes (Range, Tour, Sport, Individual, and Track) to tailor the car’s performance. An electronically controlled air suspension system with advanced onboard sensors responds to changes in road conditions and automatically adjusts the vehicle setup. This ensures a smooth ride and optimum driving experience for customers.

The Lotus Emeya is consciously designed with advanced sustainable materials that are sustainably sourced to reduce its carbon footprint. 

It is equipped with a state-of-the-art 15.1-inch HD OLED Lotus HyperOS award-winning in-car infotainment system, which intelligently helps drivers locate nearby public chargers. The system can also suggest alternative routes based on the driver’s real-time battery consumption.

The Lotus Emeya is designed for practicality without compromising on luxury. It features a luxurious and ample boot of up to 509-liters, a functional and spacious interior, ambient lighting functions that intuitively communicates with the driver, and five massage modes at three different levels of intensity.


Johnson Controls Arabia hosts ‘Community Sports Day’ to celebrate successful World Cup bid

Johnson Controls Arabia hosts ‘Community Sports Day’ to celebrate successful World Cup bid
Updated 01 January 2025
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Johnson Controls Arabia hosts ‘Community Sports Day’ to celebrate successful World Cup bid

Johnson Controls Arabia hosts ‘Community Sports Day’ to celebrate successful World Cup bid

Johnson Controls Arabia, a leader in smart, healthy, and sustainable building solutions, recently hosted its inaugural Community Sports Day, with the support of the Ministry of Sports. The event brought together many families to showcase the unifying power of sports and physical activity, and to celebrate the Kingdom’s successful 2034 FIFA World Cup bid.

Held in alignment with the Ministry of Sports’ vision to promote active lifestyles and inclusive communities, the event embodied the values of teamwork, fitness, and togetherness. The day featured an exciting football tournament, interactive challenges, and family-friendly games that fostered engagement and fun for participants of all ages. The event’s theme, “Live Active,” inspired attendees from government, private sector and nongovernmental organizations to embrace a healthier and more connected way of life.

This initiative aligns seamlessly with one of Vision 2030’s tenets of improving quality of life and cultivating a culture of physical activity. Statistics from the General Authority for Statistics reveal that 48.2 percent of Saudi Arabia’s population participates in sports activities weekly, a momentum JCA is committed to supporting through innovative and impactful programs like Community Sports Day.

Dr. Mohanad Alshaikh, CEO of JCA, said: “JCA’s Community Sports Day is a testament to our dedication to fostering vibrant communities and promoting healthier lifestyles.”

“I also take great pride in congratulating the Kingdom of Saudi Arabia on its remarkable achievement of securing the World Cup 2034 bid. This milestone reflects the Kingdom’s leadership and its unwavering vision to advance global sports.”

Corporate social responsibility remains a fundamental pillar of JCA’s strategy, driving initiatives that extend beyond the workplace to create a positive societal impact. Community Sports Day exemplifies this commitment by integrating innovation, teamwork, and sustainability into actions that benefit society and the environment.

“Through events like this, Johnson Controls Arabia reaffirms its mission to contribute to a healthier, more connected, and sustainable future for Saudi Arabia and the global community,” a statement said. “This inaugural Community Sports Day serves as a milestone in JCA’s ongoing journey to inspire positive change and support the Kingdom’s ambitious goals for an active and unified society.”


Chinese delivery app Keeta launches in Jeddah with exclusive offers

Chinese delivery app Keeta launches in Jeddah with exclusive offers
Updated 01 January 2025
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Chinese delivery app Keeta launches in Jeddah with exclusive offers

Chinese delivery app Keeta launches in Jeddah with exclusive offers

Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, announced today its highly anticipated launch in Jeddah, introducing new benefits to the city’s bustling delivery market. With Keeta, residents can now enjoy free delivery on orders without any subscription fees, along with an exclusive delivery offer for McDonald’s and a SR100 ($26.6) voucher. 

Building on its reputation as a leader in the delivery space, Keeta partners with over 13,000 restaurants, from beloved local eateries to global chains. Customers can order from iconic names such as KFC, Hardees, Dominos, Starbucks, Al-Tazaj, Dunkin, Herfy, Baskin Robbins, Al-Romansiah, Deep Fries, Shawarma Alrimal, and N9 Darzan. To support this extensive network, Keeta has registered more than 15,000 riders, ensuring seamless deliveries. Both partner and rider numbers continue to grow rapidly, reflecting Keeta’s commitment to excellence.

Jeddah’s vibrant economy and growing demand for efficient delivery services underscore the importance of this expansion. With a thriving population and an increasing reliance on digital platforms, the city is poised to benefit from Keeta’s innovative approach to delivery.

“Our launch in Jeddah marks a significant milestone for Keeta as we continue to grow our presence in the Kingdom,” said Keeta’s CEO and VP of International Business at Meituan Tony Qiu. “Aligned with Vision 2030, we aim to empower local businesses and enhance the quality of life for residents. We’re thrilled to bring our industry-leading services to one of Saudi Arabia’s most dynamic cities.”

Keeta’s value proposition focuses on affordability, offering unlimited free delivery with no subscription fees, a dependable on-time delivery guarantee, and a wide selection of restaurants and cuisines. The platform aims to deliver an exceptional food delivery experience tailored to customer needs. As Keeta expands across Saudi Arabia, it remains dedicated to transforming the food delivery industry and supporting the Kingdom’s economic growth.


Burjeel Holdings acquires 100% stake in Makkah’s Specialist Physiotherapy Center

Burjeel Holdings acquires 100% stake in Makkah’s Specialist Physiotherapy Center
Updated 31 December 2024
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Burjeel Holdings acquires 100% stake in Makkah’s Specialist Physiotherapy Center

Burjeel Holdings acquires 100% stake in Makkah’s Specialist Physiotherapy Center

In a significant move that highlights its expanding presence across Saudi Arabia, Burjeel Holdings PLC, a leading super-specialty healthcare provider in the MENA region, listed on the Abu Dhabi Securities Exchange, has announced the acquisition of a 100 percent stake in the Specialist Physiotherapy Center, a premier healthcare facility in Makkah, through its subsidiary Burjeel KSA. With a total investment value of SR6.5 million ($1.7 million), this acquisition aligns with Burjeel’s strategy to broaden its footprint in Saudi Arabia and enhance its capabilities to deliver world-class physiotherapy and rehabilitation services. Strategically located in Makkah, the center is positioned to cater to the needs of Umrah and Hajj pilgrims, with hotel physiotherapy offerings designed to support the needs of both tourists and pilgrims.

The Specialist Physiotherapy Center, founded in 2017, is known for its advanced treatments, expert team, and exceptional patient care. Over the past two years, it has demonstrated strong growth, achieving a 2.1x increase in revenue to SR3.8 million from 2021 to 2023, reflecting strong patient demand and operational efficiency.

With an experienced team of 17 highly qualified physiotherapists, the center specializes in sports injuries, pediatric care, and post-surgical rehabilitation. The center features state-of-the-art facilities, including high-intensity electromagnetic therapy, cryotherapy, laser treatments, and a standalone gym, yoga studio, and educational center.

The center presents a valuable opportunity to strengthen Burjeel’s brand presence in this key market, as Makkah attracts millions of pilgrims annually. The center has formed strategic partnerships with organizations such as the Makkah Islamic Authority, the Saudi Federation for Soccer, and the National Guard. It is actively involved in partnerships with sports academies, medical organizations, and local charities to promote health and wellness.

John Sunil, group CEO of Burjeel Holdings, said: “This strategic acquisition reflects our commitment to enhancing access to world-class healthcare services across the Kingdom of Saudi Arabia. Recognizing Makkah’s status as a primary destination for pilgrims, integrating the Specialist Physiotherapy Center into our network not only enhances our offerings in physiotherapy and rehabilitation but also supports our broader vision to serve both local and international patients and support the Kingdom’s medical tourism ambitions. We look forward to enhancing the center’s capabilities and introducing new services as part of our ongoing efforts to provide innovative and comprehensive care to our patients.”

This Specialist Physiotherapy Center will be integrated into Burjeel’s PhysioTherabia network, the fastest-growing and largest physiotherapy and wellness network in the Kingdom. In the coming months, the focus will be on expanding the center’s services and building on existing partnerships. The group plans to activate new programs, including pediatric and neuro rehabilitation services, and introduce advanced technologies such as a cryo chamber and the David system for physiotherapy. The integration of these services will further establish the center as a premier destination for rehabilitation in the Kingdom. 

The acquisition also aligns with the group’s broader objective to contribute to the Kingdom’s Vision 2030 by supporting the healthcare sector’s growth and enhancing its global competitiveness.