Virtual, AI-powered Saudi travel companion impresses visitors at travel exhibition in London

SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. (SPA)
SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. (SPA)
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Updated 09 November 2024
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Virtual, AI-powered Saudi travel companion impresses visitors at travel exhibition in London

SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. (SPA)
  • The new app, called SARA, offers users insights and advice about the Kingdom’s tourist attractions in a natural and seamless conversational style

RIYADH: The Saudi Tourism Authority unveiled the beta version of SARA, its new travel companion app for visitors to the Kingdom, at the World Travel Market exhibition in London this week.

It allows users to interact with a digital female guide, powered by AI, who is deeply knowledgeable about Saudi Arabia and offers insights and advice about the country’s tourist destinations, historical landmarks, archaeological sites, cultural diversity, international events, and anything else a visitor might be interested in.

SARA was on show in the Visit Saudi pavilion at the World Travel Market, which began on Monday and concluded on Wednesday. Officials said she interacted directly with attendees, who were captivated by her engaging stories about the Kingdom’s tourist attractions and experiences, and the extensive information she was able to provide.

The app reflects the nation’s progressive approach to smart tourism, they added, and leverages the latest developments in AI so that it can respond to questions, understand visitor needs, and offer personalized information and suggestions in a natural and seamless conversational style.

 


NEOM, Rajasthan Royals celebrate cricket program’s second season

NEOM, Rajasthan Royals celebrate cricket program’s second season
Updated 16 December 2024
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NEOM, Rajasthan Royals celebrate cricket program’s second season

NEOM, Rajasthan Royals celebrate cricket program’s second season
  • Program records 85 percent increase in participation and closes with a thrilling final

NEOM: The second season of the NEOM and Rajasthan Royals’ cricket program for NEOM employees and contractors drew to a successful close over the weekend (Dec. 13) with a thrilling men’s final.

The spectacular finish, hosted by Alfanar Global Development at the cricket ground in NEOM, capped a great season, with an 85 percent increase in participation compared with the first season, said a press release issued on Monday.

The cricket program is part of NEOM’s multiyear partnership with Rajasthan Royals, a popular Indian Premier League team.

Building on the 2023 pilot program, the Season  T10-style tournament contest featured 146 matches and 84 teams from more than 150 companies, with some exceptional talent on show and the tournament taking another step forward in NEOM’s commitment to nurturing a physically active society.

In an exciting final played in front of 2,000 spectators and cricketing legends Rahul Dravid and Kumar Sangakkara, Tabuk Tigers emerged victorious against NESMA Fighters in the final game of the six month competition.

The curtain-raiser to the decider featured an exhibition match between two women’s teams in recognition of NEOM’s inaugural women’s cricket initiative, which was introduced this season.

Prince Saud bin Mishal Al Saud, chairman of the Saudi Arabian Cricket Federation, said: “We are delighted to support NEOM’s cricket partnership with the Rajasthan Royals, which aligns with Saudi Arabia’s broader goals of developing and growing the sport at every level.

“By developing a vibrant cricket community, we aim to inspire widespread participation and to further establish cricket as a key contributor to the Kingdom’s sports ambitions.”

Jan Paterson, managing director of NEOM Sport, said: “NEOM's partnership with Rajasthan Royals is reflective of our commitment to fostering an inclusive community and driving lasting social impact through sport. Building on the success of last year’s pilot program, we are thrilled to continue developing cricket as a platform for growth, inclusion and opportunity across NEOM.

“Together with the SACF and the Rajasthan Royals, we are creating pathways for men, women, boys and girls to actively engage in cricket while strengthening community ties and contributing to the growth of the sport across the Kingdom,” Paterson added.

Manoj Badale, lead owner of Rajasthan Royals, said: “Transforming society through cricket is central to everything the Royals do, and our partnership with NEOM aligns perfectly with this purpose. Beyond the boundaries of the game, this collaboration is about fostering participation, inclusivity, and active lifestyles.

“Over the past couple of years, cricket has shown its ability to connect and inspire communities, and we are thrilled to be a part of this mega initiative that has brought the NEOM communities closer.”

Capturing the spirit of community and competition, NEOM and Rajasthan Royal’s cricket program supports NEOM’s vision in the development of cricket and redefining livability by placing sport and physical wellness at the center of lifestyles, in alignment with the Kingdom’s national sports strategy.

NEOM’s partnership with Rajasthan Royals highlights its drive to become a global destination for sports through collaborations with renowned organizations, championing livability for its residents and contributing to NEOM’s dynamic economy.


Japan ‘delighted’ with interest shown by Saudi tourists

Japan ‘delighted’ with interest shown by Saudi tourists
Updated 16 December 2024
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Japan ‘delighted’ with interest shown by Saudi tourists

Japan ‘delighted’ with interest shown by Saudi tourists
  • Japan held its first tourism-consumer event in Riyadh this month
  • Saudi visitors to Japan up by 72.2%, according to leading official

DUBAI: Japan is “delighted” with the rising interest from Saudi Arabia travelers in the Asia nation’s tourism offerings, according to a leading official on Monday.

Daisuke Kobayashi, executive director of the Japan National Tourism Organization’s office in Dubai, said that JNTO’s first event in Riyadh, titled “FEEL YOUR FOUR SEASONS,” allowed the organization to share the diverse attractions of his country.

“We are honored to have hosted our very first consumer event in Riyadh at such a meaningful time, as we approach the 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025,” he stated in a press release.

The event, which took place on Dec. 6 and 7, provided visitors with an introduction to Japan’s diverse seasonal attractions, including luxury travel experiences available across the Asian country’s regions.

Visitors were treated to two domes that showcased Japan’s spring and autumn landscapes, along with exhibitions introducing delicacies, activities and travel content specific to each season.

As Saudi Arabia prepares to host Expo 2030 in Riyadh, the event also featured participation from the Osaka Convention & Tourism Bureau, representing Osaka, the host city of Expo 2025.

The event was attended by approximately 2,000 guests, including local consumers, media representatives, and influencers.

According to Kobayashi, in the first half of 2024, there was a 72.2 percent increase in visitors from Saudi Arabia to Japan, compared to the same period in 2023.

He said that Japan offers a variety of “unique experiences” throughout the year including train journeys during the cherry blossom season, and ikebana (flower arrangement) workshops.

There is also forest bathing in “lush green woods during summer, temple stays surrounded by autumn foliage, skiing on pristine powder snow and even drift-ice walking tours in Japan’s northernmost regions during winter.”

This article originally appeared on Arab News Japan


Saudi Arabia proposes renaming OAPEC into the Arab Energy Organization

Saudi Arabia proposes renaming OAPEC into the Arab Energy Organization
Updated 16 December 2024
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Saudi Arabia proposes renaming OAPEC into the Arab Energy Organization

Saudi Arabia proposes renaming OAPEC into the Arab Energy Organization
  • Resolution to promote stronger cooperation among OAPEC members as part of a larger reconstruction initiative

RIYADH: Members of the Organization of Arab Petroleum Exporting Countries (OAPEC) signed a resolution on Sunday to rename the organization to the Arab Energy Organization (AEO), the Saudi Press Agency reported.

Saudi Arabia had proposed renaming and restructuring the organization during the 113th ministerial meeting in Kuwait this week.

Saudi Arabia's proposal aimed to enhance OAPEC's charter and promote stronger cooperation among its members as part of a larger reconstruction initiative, the SPA added.

These changes will take effect once the 11 member Arab states of OAPEC ratify them according to their national regulations, the SPA also reported.

During the meeting, OAPEC's Secretariat-General pointed out challenges in the energy sector amid regional and international instability in the past years, which prompted the review and development of its activities.

OAPEC, headquartered in Kuwait, is currently led by Qatar.

In 1968, Saudi Arabia, Kuwait, and the former Kingdom of Libya were among the three founding countries of OAPEC in Beirut.

OAPEC members include the UAE, Bahrain, Iraq, Algeria, Syria, Tunisia, and Egypt. 


Jeddah governor attends Qatar consulate’s national day celebration

Jeddah governor attends Qatar consulate’s national day celebration
Updated 16 December 2024
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Jeddah governor attends Qatar consulate’s national day celebration

Jeddah governor attends Qatar consulate’s national day celebration
  • Diplomats and the consul general attended the ceremony

RIYADH: Jeddah Governor Saud bin Abdullah bin Jalawi attended a reception on Sunday to commemorate Qatar’s national day, the Saudi Press Agency reported.

The event, arranged by the country’s consulate in Jeddah, was attended by several Qatari officials from the diplomatic corps who welcomed the prince.

 


Saudi Arabia to hold Hajj conference to improve services for Muslim pilgrims

Saudi Arabia to hold Hajj conference to improve services for Muslim pilgrims
Updated 15 December 2024
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Saudi Arabia to hold Hajj conference to improve services for Muslim pilgrims

Saudi Arabia to hold Hajj conference to improve services for Muslim pilgrims
  • The conference will gather ministers, experts, and diplomats from 87 countries
  • Aims to enhance the quality of services provided to pilgrims in Makkah and Madinah

RIYADH: Saudi Arabia is holding the fourth edition of the Hajj Conference and Exhibition in Jeddah from Jan. 13-16 under the patronage of King Salman.

The Saudi Ministry of Hajj and Umrah, along with the Pilgrim Experience Program, will host a conference gathering ministers, ambassadors, academics, experts, diplomats, and representatives from private and public institutions across 87 countries.

The conference aims to enhance the quality of services provided to Muslim pilgrims, foster an exchange of experiences, and promote competitiveness and transparency among companies involved in Hajj affairs in Makkah and Madinah, the Saudi Press Agency reported.

It will feature over 100 speakers, 47 panel discussions, and 50 workshops to address the challenges of enhancing Hajj services and explore ways to support innovative projects in the pilgrimage sector, SPA added.

Alongside the conference, a special exhibition spanning an area of 50,000 square meters in Jeddah will feature 280 exhibitors from various sectors to showcase the latest technologies, such as artificial intelligence, to enhance Hajj.

The latest conference edition resulted in the signing of 202 cooperation agreements to improve Hajj services and attracted over 100,000 visitors from 87 countries.

The Saudi Ministry of Hajj and Umrah urged individuals and organizations to register their interest in participating in the next edition of the conference in January at hajjconfex.com.