Makkah royal commission showcases city’s cultural, tourist offerings at World Travel Market

The Royal Commission for Makkah City and Holy Sites this week showcased key projects that highlight the Saudi city’s rich cultural and historical significance. (SPA)
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  • Saudi minister of tourism speaks of Kingdom’s investment in sector

LONDON: The Royal Commission for Makkah City and Holy Sites this week showcased key projects that highlight the Saudi city’s rich cultural and historical significance, as part of the Saudi delegation at the World Travel Market 2024 in London.

Major initiatives featured by the RCMC included the Hira Cultural District, the Revelation Exhibition, the Kiswa Factory of the Holy Kaaba, and the Institute of Manuscripts and Revival of Islamic Heritage.

The RCMC pavilion also provided insights into major infrastructure developments, such as Makkah’s public transportation system.

This system, with 12 bus routes covering all neighborhoods, is designed to ensure seamless, reliable travel and improve the quality of life for both residents and visiting pilgrims.

This year’s World Travel Market event, which finished on Thursday, also saw Ahmed Al-Khateeb, the Saudi minister of tourism and chairman of the Saudi Tourism Authority, launch the Kingdom’s participation with the Saudi Land Pavilion.

The pavilion included the Visit Saudi exhibition, organized by the Saudi Tourism Authority for the fourth consecutive year and supported by more than 70 partners in the sector, including destinations, hotels, airlines and travel companies.

Al-Khateeb said: “Saudi Arabia, the fastest-growing tourist destination globally, seeks to solidify its leadership in world tourism, aligning with the Saudi Vision 2030 goals by highlighting unique destinations, new projects, and significant investment opportunities.”

He added: “Saudi Arabia is the largest global investor in the tourism sector.”