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RIYADH: A cultural festival at Suwaidi Park is inviting visitors to explore the rich heritage and traditions of Sudan.
Part of Riyadh Season, the event takes place until Nov. 17 and features Sudanese music, dancing, food and crafts.
Content creator Hamoud Waleed said cultural festivals played a key role in building connections and understanding.
“Events like this are very important because sometimes you can’t go to see their tradition and culture. But when these cultures come to us here … it lets us know more and more about other people, how they live, what their interests are, and how we can engage with them,” he said.
“When we talk about Sudanese culture, it’s beautiful and comes from a very old history and nice heritage, and when it comes to us, it lets us know more about it, and this is exactly what we are seeing here in Suwaidi Park.”
Sudanese nationals make up 6.1 percent of the Kingdom’s population, according to the Saudi Census, so such exhibitions are important in promoting mutual respect and harmony between communities.
Sudanese singer Youssef Khairy highlighted the diversity of his culture, explaining how sharing traditions strengthened bonds between different people.
“Music unites us all, regardless of colors, shapes, languages, religions, or ways of thinking,” he said. “I am here to represent Nubian music, Nubian heritage and the Nubian civilization.”
Live music and dance performances during the festival are bringing Sudanese heritage to life and offering audiences an authentic cultural experience.
Visitor Olaa Abdulnaaem said these, along with the lively atmosphere, and engaging children’s activities, were standout features for her.
Hiam Othman, a Sudanese attire designer, said the festival had significantly promoted her business. “Our products have been well-received, and they reflect our Sudanese culture,” she said.
Riyadh Season 2024 has already drawn 4 million visitors from around the world, according to Turki Alalshikh, chairman of Saudi Arabia’s General Entertainment Authority. He believes the surge in attendance reflects a growing appetite for cultural exploration and new experiences.
The festival is part of the Global Harmony initiative by the Ministry of Media and the General Entertainment Authority, which is aligned with the goals of the Quality of Life Program. The scheme celebrates the Kingdom’s multicultural landscape by highlighting the lives, contributions and cultural integration of its residents.
In the coming weeks, Global Harmony will celebrate a variety of cultures. After the Sudanese festival there will be a Jordanian, Lebanese and Syrian event from Nov. 17-19, Bangladeshi from Nov. 20-23, and Egyptian from Nov. 24-30.
Launched on Oct. 17, the initiative began with music and dance honoring the culture of Indian expatriates.